Editor's Note
In the face of the endless emergence of new technologies, new models and new formats, many ICT companies have emerged in various fields with forward-looking insight and core technical advantages, contributing to the construction of digital intelligence China.
Behind every outstanding enterprise, there are key soul figures - entrepreneurs, who are the leaders and helmsmen of the enterprise, and the strategic decisions of entrepreneurs often determine the fate of the enterprise. To this end, Communications World All Media has specially planned a series of high-end interviews to conduct in-depth dialogues with the senior management of enterprises, decrypt the growth path of enterprises, and explore their future development directions. The guest of honor in this issue is Dr. Peng Group President Lv Weituan.
Plan and then move, thick and thin. 2022 is a key year for the implementation of the 14th Five-Year Plan, and the digital China strategy will be the key construction content of the 14th Five-Year Plan. The wave of new infrastructure construction (referred to as "new infrastructure") represented by 5G, cloud computing, and big data is surging forward, and change and innovation are coming.
"Empowering enterprises with digital intelligence" has become an excellent path for enterprises to accelerate digital transformation, and the wave of digitalization has not only driven small and medium-sized enterprises to the cloud, but also brought new development opportunities for digital service operators. Recently, Liu Qicheng, editor-in-chief of Communications World All Media, had an in-depth dialogue with Lu Weituan, the new president of Dr. Peng Group, to explore dr. Peng's gorgeous transformation road under the wave of "digital intelligence".
Dr. Peng Group President Lv Weituan
Break 2021
From seizing the development opportunities of "Broadband China" and promoting 100 Megabit bandwidth for the first time, to creating the first curve with the advantages of cloud (data center), pipe (network) and terminal (home terminal), to the group's "asset-light" strategic transformation and the development of smart cloud network business, Dr. Peng has been looking for a path of innovation and transformation.
For Dr. Peng, who has been established for 37 years, 2021 is a year of thorns and thorns.
Affected by the international situation, Dr. Peng officially stopped the operation of broadband, voice, video and other home service businesses in the United States; the Pacific submarine cable project invested and constructed by the Group's subsidiaries has not been opened for operation after the completion of construction, resulting in a stage of tension in the liquidity of Dr. Peng in Hong Kong.
"At present, Dr. Peng is still facing three core problems that need to be gradually solved: first, the traditional communication business is facing a revenue ceiling, and the market is shrinking; second, the transformed cloud business has not yet developed and lacks core competitiveness; third, the company's personnel are biased towards traditional business and need to iteratively learn and upgrade." Lü Weituan said.
How to break the game?
In 2021, Dr. Peng actively promoted the upgrading of traditional "network genes" to composite "cloud operations", signed a comprehensive strategic cooperation agreement with the head cloud vendor, and became a strategic partner, combining the superior resources of both sides to jointly empower small and medium-sized enterprises to go to the cloud and digitalize. At the end of 2021, Dr. Peng set the goal of the company's future development - a comprehensive upgrade from a traditional communication operator to a new digital service operator.
Lu Weituan stressed: "We will insist on not making 'quick money', firmly believe in 'hard work and rejuvenation', and firmly do difficult but correct things." It is hoped that in the next five years, Pengbo will develop into a leading digital service operator in China, completing a comprehensive upgrade from a traditional communication operator to a new digital service operator. ”
●First of all, attach importance to the construction of its own business resources and capacity upgrading, under the guidance of the new strategy of digital and intelligent development, adhere to scientific and technological innovation as a new driving engine, attach importance to cooperation with new technologies such as 5G, cloud computing, big data, artificial intelligence, digital twins, attach importance to the deep integration and precipitation of cutting-edge technologies, products and platforms, and actively plan and actively build the underlying core of Dr. Peng's development in the next decade.
●Second, in terms of team building, we should maintain the flexible advantages of our own institutional mechanisms and build a combat team that can fight and resist in critical periods. Deepen the reform of institutional mechanisms, establish the correct value orientation in the new development period, encourage employees to rotate multiple positions to create new value, resolutely replace the placeholder who does not make decisions, eliminate lying flat and inaction, and eliminate the negative energy of pulling back the car, so as to optimize team efficiency, stimulate team vitality, and stabilize the foundation of the company's business operation. In order to seize the new opportunities of China's digital economy and lay a solid foundation for Dr. Peng's high-quality development in the next decade.
●Finally, Dr. Peng in the new development stage officially bid farewell to the era of "independent development" and started a new journey of "mutual benefit and win-win cooperation and development". Lv Weituan said: "We will deepen the basic resource cooperation with leading cloud vendors and basic operators with a completely open mind, and accelerate the innovative integration with cutting-edge technology companies, institutions and platforms." Share the research and judgment experience of the development trend of the digital economy with industry customers and ecological partners, and empower customers in the three major markets of toC, toB and toH to develop together through digitalization and intelligence. As a listed company, it actively fulfills its social opening responsibilities and contributes to accelerating the digital and intelligent transformation and upgrading of society. ”
Ascendas 2022
In order to achieve the goal of a new digital service operator, Dr. Peng proposed a new strategy for the development of digital intelligence- "N+3+X", which completed its own digital and intelligent upgrading and empowered thousands of industries. In Lü Weituan's view, 2022 is a key year for Dr. Peng to practice strategic transformation and make efforts to the second growth curve and grow upwards.
It is understood that the "N" in Dr. Peng's new strategy for the development of digital intelligence represents basic resources, including head cloud vendors, basic operators, unicorn companies with core technologies, and cutting-edge technology development institutions or platforms; "3" represents Dr. Peng's core resources, that is, the national network resources, the Hybrid IDC cluster ecology that can be used for diversified model construction, and the upgrading of standardized, specialized, and one-stack digital service teams; "X" covers different industry ecosystems such as vertical industries, scenarios, and state products. This includes Dr. Peng himself.
"'N+3' constitutes the basic resource base for the integration of Dr. Peng's cloud, network and cooperation, and promotes the completion of the digital intelligence upgrade of 'X': At the same time, in the digital and intelligent upgrade, the core competitiveness is accumulated, and the basic resource base is consolidated in reverse." Lü Weituan said.
In 2022, Dr. Peng, who focuses on serving customers on the front line of cloud migration and digital transformation, keenly grasps the development opportunities of cloud-network integration and digital intelligence transformation in the digital wave, and officially releases Pengbo Cloud Computing Strategy 2.0, comprehensively upgrading the "cloud" capability with "cloud + network + service + application". At the same time, Pengfei database solutions, Pengdun cloud and other security solutions, Pengyun Consultant CMP cloud management platform, as the core of cloud computing strategy 2.0 series of products are newly unveiled.
As we all know, Dr. Peng's positioning is to focus on 40 million small and medium-sized enterprise customers, serve the digital transformation of 40 million small and medium-sized enterprises, and realize the digital reform of enterprises. The "cloud + network + service + application" integration solution can fully meet the needs of 40 million traditional enterprises and small and medium-sized enterprises to go to the cloud, provide enterprises with easy-to-use, suitable one-stack cloud services, and will greatly drive the growth of business revenue.
In the wave of digitalization, Dr. Peng will assume the responsibility entrusted by the times to digital intelligent service operators, and escort more enterprises on the road to cloud and digital transformation with the resources, technologies and service capabilities accumulated over the years. Lu Weituan emphasized: "Dr. Peng's cloud business will also become the main force of the second take-off. ”
Talking about the new advantages of Dr. Peng's second take-off, Lu Weituan believes that there are 5 advantages.
First, scale advantage. The existing family and government and enterprise users are still the core resources of the Group, which are the basis for Dr. Peng's future development of edge cloud and family cloud, and the fire of Dr. Peng's business taking off in the future.
The second is service advantages. Dr. Peng has decades of accumulated communication networks, data centers and other infrastructure and industry resources, with excellent Internet access, cloud computing, software and hardware operation and service capabilities, in the new industry / new business scenarios can be started at low cost without geographical restrictions, rapid deployment.
The third is the advantage of the platform. The existing sales operation platform, customer platform, network link platform and resource management platform help customers quickly complete the market verification of products 0~1.
Fourth, technical advantages. On the basis of the historical accumulation of ICT and software and hardware, through the service vertical industry to quickly accumulate SaaS layer innovative application products and PaaS layer professional industry service platform, and finally achieve a breakthrough in scale and customization barriers.
Fifth, the advantages of the mechanism. "We have a management team that can shoulder responsibilities, fight hard battles, and persevere, and we have an experienced staff team in the cloud, network, and terminal marketing services." The newly released partner innovation sales model strengthens the traditional advantages of Dr. Peng's flexible mechanism system, divides around industry applications and industry ecology, gives full play to industry attributes, and accelerates the implementation of digital intelligent products and projects. Lu Weituan said.
Take off the clouds and start a new journey. As a witness and builder of the digital era, Dr. Peng actively innovates and transforms, and does not break or stand! It is believed that Dr. Peng will explore the solutions to the difficulties and pain points in the digitalization and intelligent transformation and upgrading of enterprises in practice, continue to iterate on technology and product delivery, continuously enrich service content and improve service capabilities, always be close to user needs, focus on innovation, and contribute to the wave of Digital Transformation in China.
Big coffee
Face
Q: Liu Qicheng, Editor-in-Chief of Communications World
A: Dr. Peng Group President Lv Weituan
Q
2022 is a key year for the implementation of the 14th Five-Year Plan, and the digital China strategy will be the key construction content of the 14th Five-Year Plan. In what ways will Dr. Peng accelerate the development of the new infrastructure industry and contribute to the high-quality development of the 14th Five-Year Plan?
A: The new infrastructure is an infrastructure system that is led by the new development concept in the era of digital smart economy, driven by technological innovation, based on information networks, and oriented to the needs of high-quality development, providing digital transformation, intelligent upgrading, integration and innovation and other services.
Dr. Peng will respond to the call of the times and focus on the layout of the industrial Internet, big data center, artificial intelligence, 5G infrastructure four major areas.
First of all, through open competition, we will jointly build Dr. Peng's new communication network infrastructure based on intelligent Internet, perception network, super Internet of Things and industrial Internet, and Dr. Peng's artificial intelligence computing center and artificial intelligence computing network based on artificial intelligence, cloud computing and data center to jointly build Dr. Peng's computing infrastructure.
Secondly, based on Dr. Peng's new communication network infrastructure and new computing power infrastructure, combined with the local development needs of the landing area, it will help the transformation and upgrading of traditional infrastructure, and then form a "new integrated smart infrastructure" to promote the construction of intelligent ecology. For example, smart parks and smart ports are typical representatives of new integrated smart infrastructure.
Finally, Dr. Peng established the Dr. Peng Research Institute last year, dedicated to researching and exploring the integration and upgrading of scientific and technological innovation and basic industries, and hopes to share Dr. Peng's digital and intelligent transformation experience with you in the future to help the transformation and upgrading of traditional enterprises like Dr. Peng. It is expected that the future enterprise research institute + professional science and technology innovation base will become the "innovation infrastructure" to become the cradle for incubating new businesses and unicorn enterprises, and contribute to the continuous evolution of new infrastructure and the continuous expansion of functions.
This year is the thirty-seventh year of Dr. Peng's establishment, what stage of development has Dr. Peng experienced?
A: The first stage is the telecom value-added service operator, Dr. Peng seized the development opportunity of "Broadband China", completed the acquisition of Great Wall Broadband in 2013, and promoted 100 Megabit Broadband and 4K Jiqing video terminal boxes in the industry, relying on "independent development" to kill the blood road and develop into the fourth communication operator.
The second stage is the integration of asset-light cloud network transformation, with the macro policy and market environment changes, starting from 2017, our traditional track has been squeezed, and the performance has begun to decline. Therefore, in 2019, Dr. Peng became a cloud business unit, began to upgrade to "cloud operation" with "genes", focusing on the layout and construction of cloud business basic energy, and has now formed a cloud integration basic architecture base. At the same time, Dr. Peng began to transform assets lightly in 2020, selling the equity of Great Wall Broadband and selling some data center assets. In the past, Dr. Peng's assets were too heavy, which was not conducive to the development of the company, and after light assets, we will focus more on operations.
The third stage is to move towards digital intelligent operators, and at the end of 2021, we have identified the goal of future development of the company, from a traditional communication operator to a new digital service operator. In order to achieve this goal, Dr. Peng proposed a new strategy for the development of digital intelligence - "N+3+X".
Through its own digital and intelligent upgrading, we grasp the incremental space of the traditional communications industry, turn to the in-depth expansion of the industry through competition and opening up, adhere to the fine tradition of mechanism and system innovation, take scientific and technological innovation as the new driving engine, complete the transformation from traditional communication operators to new digital intelligent service operators, and create the first curve of Pengbo.
What do you think of the hashrate network boom? What is the connection between hashrate network and cloud network service?
A: We are in the process of informatization networking to digital intelligence evolution, algorithms and computing power will become the main driving force to promote social progress. The cloud will eventually become the ubiquitous infrastructure of the digital society, and the computing power network will become the abstraction of the cloud + network, shielding more technical details for users, meeting the needs of users for computing power to be used anytime and anywhere, and upgrading and empowering the network interface, so that computing power is within reach like electricity.
Cloud-network integration provides a possibility for computing network integration, and in the process of cloud-network integration, gradually improve the registration of computing power, the measurement of computing power, the scheduling of computing power, the routing of computing power, and the transaction of computing power, in order to realize the operability of the computing power network.
What are the positioning and development goals of the cloud business in the business strategy of Dr. Peng Group?
A: The cloud business is the basic resource base in Dr. Peng's new development strategy, and it is a new frame for secondary success. The cloud business is no longer Dr. Peng's innovative business attempt, it has gradually become Dr. Peng's new main business, which is a new stage of development and core pillar.
Facing the blue ocean of the future digital economy, in which areas will Dr. Peng take the lead in cooperating with upstream and downstream enterprises in the industrial chain?
A: The new strategic goal of struggle is mainly around the implementation of the new strategy "N+3+X", last December we have been through strategic cooperation to digital twins and artificial intelligence solutions into the N as the representative of Dr. Peng's digital intelligence service base; january 11 we will release three cloud service products is the integration of Dr. Peng's advantageous resources and ecological partner resources integration innovation, is the N+3 basic resources and service content comprehensive upgrade.
At the same time, in the "3" section, we have recently decided to cooperate with DingTalk to jointly build Dr. Peng's wisdom middle office. In the "X" part, we recently completed the signing of the strategic cooperation agreement of China Youth Hostel Group, and the two sides jointly built a smart cultural tourism ecological platform and used new technologies such as the Internet of Things, cloud computing, big data, and artificial intelligence to empower the whole chain of the cultural tourism industry.
End
Author: Liu Qicheng Mei Yaxin
Editor-in-Charge/Layout: Fan Fan
Review: Shen Qing
Producer: Liu Qicheng
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