As a representative of Korean luxury sports cars, the newly launched JenisSys G70 in China has recently launched three models, all equipped with 2.0T powertrains, intended to challenge the market share of BMW 3 Series, Mercedes-Benz C and Audi A4L. After the test drive, let's see if the G70 is enough?
Text, Photo/Shi Yulin
"Youthfulness" has long become a prominent label in China's luxury car market. The "wayward" younger generation has put forward more stringent driving experience requirements for high-premium luxury brand cars, and the GenisSYS G70 seems to have found the key to open up the young consumer group, constantly introducing new products, impacting the satisfaction threshold of the younger generation for cars.
Source: The bond between youth and fashion
Why does Genissy have the confidence to meet the challenges of the younger generation? Born in 2015, Genissy is a young brand that has not been overly burdened with the brand history, so it is more flexible in responding to market changes and can burst out unexpected and wonderful sparks. Headquartered in South Korea, it also has a global layout, extraordinary strength, more sensitive to the grasp of fashion, atmospheric design, and naturally exudes a fresh sense of luxury.
After continuous hot sales in the United States, Canada, Australia, Russia, the Middle East and European countries, Geniseys will quickly lock its eyes on the Chinese market, with the youthful atmosphere of the Geniseys G70 in April 2021 at the Shanghai International Auto Show, showing the full sincerity of China's young "Genisesy Generation" owners.
Shock & Fusion: Crack the Genises design code
Not long ago, I attended the national media test drive meeting arranged by the Genises G70 at the Aman Hotel in Yangyun, Shanghai. Aman Hotel Yangyun Shanghai is uniquely designed to blend ancient Chinese aesthetics with a modern experience that puts guests in a unique picture. In the middle of it, the Genises G70 has rounded and refined lines, exuding a gentle but capable atmosphere, which is unique and stylish. The delicate rear of the car has exquisite proportions, which complement the slender front of the car, and I am shocked by the restrained breath that comes over me--it stops in place, like a beast that is ambushed to hold its breath and prepare for a sudden attack, and the strong sense of power and oppression makes it difficult for you to take your eyes off it.
Tradition and modernity, art and technology, calm and explosive, such opposing elements can be fused together without abruptness. The courtyard is deep, the ancient house is lonely, the luxury car stands, everything should be so, the gene code of the G70 youthful design of The Genissy is cracked, that is, it becomes more modern and more elegant in the continuous conflict and integration.
The GeniseyS G70 retains the brand's most iconic and representative design elements, including the LED lights known as the "Wings of Inspiration", the low-volt wide grille known as the "Emblem of the Brave", the wider and smoother engine cover, and the eye-catching Jenissalth English alphabet logo, so that the new car bursts out of passion and vitality in addition to stability, just like the beating heart of young people who have just entered the world with bare hands.
The tail shape has the same design elements as the front face, and the almost similar split taillight group once again highlights its innate athletic characteristics. In addition, the slightly raised "ducktail" of the tail compartment cover is also the finishing touch of the whole car. From the design level of the whole vehicle, the GenisesYS G70 can indeed make today's young consumer groups shine.
The most surprising thing is that the Geniseth G70 is not just an elegant gentleman, but also a domineering and tough warrior. The digital "70" in the Genisesee G70 conveys the dynamic positioning of the brand, and the test drive on the day was the flagship version of the Genisesy G70 with a sports kit, and the Edition 1 version model specially built for the Chinese market was added to the optional luxury sports suite on this basis, adding more sports styles. Among them, the appearance kit includes bright black mesh, window frames, and 19-inch sports rims, and the most blood pressure soaring is the red Brembo calipers of the front 4 and rear 2, and the color scheme is bold and bold. In the face of a kaleidoscopic world, if I can only choose one car, I think the GenisesYS G70 is the most suitable for my characteristics.
The design of the G70 central control part looks like a tribute to the classic retro style as a whole, retaining a large number of physical buttons and knobs, and under the aesthetic trend and manufacturing orientation of the mainstream large screen in the entire automotive industry, it can adhere to this obsession and shows the unique insight of Genisesy in design. Not conforming to the crowd from the heart is in line with the mental state of young people who are not bound and disdainful of conformity. The intuitive and simple operation of the physical buttons and knobs returns all the instructions to the original requirements and the simplest way to achieve them, and the driver can pay more attention to the excellent driving experience brought by the GenisesYS G70. The interior of the car is exquisite, and the finely polished details create a meticulous high-grade texture, conveying the delicacy and sensitivity of the designer at the beginning of the design, and the luxurious atmosphere can be felt where the fingertips touch.
In addition to paying tribute to the classic excavation of "classical", the GenisesYS G70 is more flexible in the use of modern technology, bringing a richer intellectual experience in terms of functions. In order to meet the ultimate demand of young consumers for technology configuration, the G70 equipped with The Genisesee Infotainment System, The Genices Intelligent Interconnection Service System, the Intelligent Air Purification System, the Wireless Charging Function of mobile phones, and the Lexicon Luxury Sound System (15 speakers) will meet everyone's unlimited imagination of technological life. In addition, the car and machine system has also been localized and upgraded, the overall operation is smooth, and the Baidu map function is built-in, which improves the convenience of daily travel.
In terms of safety configuration, the GeniseyS G70 is equipped with a series of leading intelligent safety features, such as the Genisey Active Safety Control driver assistance system and 10 airbags including the front center side airbags. In addition, in the flexible use of technology to reduce driving risks, GenisesYS G70 also carefully installed a 12.3-inch naked-eye 3D dashboard, the left and right discs of the instrument will automatically display the blind spots on both sides with the turn signal, this function can be set off when the daily use frequency is low, but when the rain, snow weather and other poor vision conditions or dark, tortuous, rugged roads and other road conditions are not good, it will show its skills to escort safe driving.
Smooth: The perfect balance between driving pleasure and driving safety
In the field test drive session, the superior driving performance brought by the GenisesYS G70 was unexpected before the test drive. Genises G70 is equipped with a 2.0T turbocharged engine, the maximum power output is 245 horsepower, the power output is silky smooth, one foot on the throttle to the end, accompanied by a roar can feel the obvious feeling of pushing back. When continuously winding the pile, the gravity distribution of 50..50 makes the front of the car turn precise and powerful, and the chassis is directly served, this driving experience seems to give young people a mature and stable beyond age, so that people can believe that it has new ideas and forge ahead, and can be sure that it has the ability to take on the overall situation.
The power response of the whole vehicle can be called very positive, and the overall acceleration has almost no phenomenon of turbo lag and dragging mud and water. If you choose the sport mode, the engine output will be more aggressive, and the pleasure brought by acceleration is definitely the best in the class. Whether it is a city road, highway, mountain road or race track, the GenisesYS G70 is invincible and will be smooth throughout.
Our test drive of the flagship model also features ejection start function, AWD full-time four-wheel drive system, Sport + mode and rear acoustic wave simulation, which can give drivers a more excellent and confident driving experience. In particular, the rear-drive version of the model can also be equipped with an LSD rear axle limited-slip differential to further enhance pure driving pleasure. After the test drive of the Genises G70, I felt that the 3 Series in my hand was "not fragrant" in an instant.
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Director of Operations of "Car Fan" Magazine: Shi Yulin
Dynamic gorgeous design, excellent performance, personalized intelligent configuration, coupled with a reasonable price, even latecomers, can still have a strong market competitiveness. The GenisesYS G70 interprets another possibility of "luxury" for Chinese consumers with its unique brand tone and distinctive elegant design. If I had to pick a prick out of it, the 2835mm wheelbase would provide a bit of awkward backroom, especially for someone as big as me. Therefore, the Genisesy G70 is destined to attract only a small number of niche consumers.