Thanks to the emergence of Changan Lincoln, Lincoln's performance in the Chinese market began to get better and better, from the sales data in 2021, we can see that Lincoln's sales reached 91621 vehicles in the whole year, an increase of 48% year-on-year. Although this is still a bit different from Lincoln's goal of selling 100,000 vehicles a year, such achievements can be said to be Lincoln's best performance in China.
As Lincoln gradually came alive, Lincoln's product layout in the Chinese market is also getting faster and faster. At present, in addition to adventurers, navigators and aviators, in 2022, Lincoln will bring us a new medium-sized sedan, which is the Lincoln Z. In fact, for Lincoln Z, we are not strangers, because the relevant information has been exposed before. Recently, the pre-price of the Lincoln Z has also been exposed, and the pre-sale price of this car is 255,000 yuan - 342,000 yuan.
To be honest, if the price is pure, such a price is not expensive, and even to say, it gives us all a certain surprise. After all, we know that the starting price of domestic luxury medium-sized cars is generally sold at a small price of 300,000, even if it is volvo, which also belongs to the second-tier luxury brand, its S60L price is also more than 290,000, but later in the market sales are not good, only to come up with a large price discount. The pre-sale price of Lincoln Z directly starting from 255,000 in one step has naturally attracted a lot of attention.
At the product level, we can see that the performance of Lincoln Z is also very good. The design above the exterior interior can definitely be regarded as amazing in the same level of medium-sized cars, especially in the display of fashion and technology, which is a great highlight. The design of these two years, for young consumers, needless to say, is definitely liked. Above the configuration, Xiaobian learned that it will also come standard with many configurations, such as road traffic recognition, reversing images, cruise control, keyless entry/start, hidden electric door handles, active noise reduction, 27-inch large screens and so on. In terms of power, it will be equipped with a 2.0T engine, which matches the 8AT gearbox, and the performance of 6.8 seconds per 100 kilometers is still very amazing.
The performance of this model in terms of product strength is definitely in line with this level. For Lincoln Z, in fact, the biggest problem is the brand image problem, although it is a luxury brand in the brand image, but the popularity and brand image are far from the BBA. Moreover, Lincoln is not very many sales terminals at present, and many third- and fourth-tier cities do not have Lincoln sales centers, which may affect the future market performance of Lincoln Z.
In general, in terms of product strength, the arrival of Lincoln Z will definitely make BBA nervous, after all, in terms of technology and cost performance, it has done it in place. However, in terms of future market performance, referring to the performance of Changan Lincoln's current adventurers, it is not expected to make the BBA nervous. What do you think?
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