Recently, Mordor has another product on fire: a black latte.
Almost pure black color, pulling flowers black and white, on the vibrato, small red book became popular, netizens called it "out of the magic" of the face value.
Shanghai chain brands and independent cafes are pushing, some call it "ink coffee", some as the main signature, a single product can sell more than 100 cups a day.
What kind of product is a "black latte"? Isn't that a good idea?
Numerous coffee brands are on top
What exactly is the wave of black latte operation?
Recently, a "black" wind blew up in Shanghai cafes.
A number of coffee chain brands and boutique cafes are pushing a "black latte", black and white pulling flowers, more eye-catching and more advanced than ordinary coffee.
ZAKUZAKU & FOOM, which has opened chains in Shanghai, Beijing, Nanjing and other places, has launched "black latte" as a signature product; it has opened 8 stores in Shanghai, and also promotes "ink latte".
ZAKUZAKU & FOOM black latte products, image source public reviews
Now, "black coffee" on the Little Red Book has 60,000 + punch card notes, netizens are saying, "what is this coffee fairy value", "like a very Chinese ink painting", "in the value of the magic", "coffee value peak", many coffee bloggers with millions of fans, are also recommending, but also out of the DIY tutorial.
The head of No Coffee, which is popular in Fukuoka, Japan, and opens a branch in Shanghai, told me that black lattes are their signature products, which can reach 100 cups per day.
Through the interview, I learned that the "black latte" currently on the market, there are generally two kinds of black components:
One is the more common edible bamboo charcoal powder, such as concrete lattes and concrete mocha in Shenzhen ooffee, and black strawberry lattes in Shanghai Birdie Cup Coffee;
Birdie Cup Coffee Black Strawberry Latte, Image Source Public Reviews
There is also a black sesame powder and black sesame milk (vegetable milk), such as No Coffee's "black latte" is the use of black sesame seeds, as well as Beans Society's charcoal grilled black sesame latte, MX coffee's black sesame paste latte and so on.
A search on the Internet, cafes and beverage shops in major cities are on the new "black latte", black coffee, such as the small coffee and Birdie Cup Coffee that opened 7 and 5 stores in Shanghai, Changsha's mother tea, Shenzhen's ooffee and Shenzhen THE RAVEN Crow coffee...
So many brands are on it, what kind of explosive ideas are behind the "black latte"?
Why did the "black latte" suddenly catch fire?
Adding a little "black" to the coffee is not a recent idea, before the "cement latte", "concrete latte" once occupied the streets and alleys of the café, why has this idea recently "turned red"?
1. Black and white, ink effect, large creative space for appearance
The black and white color contrast of "Black Latte" is more extreme than the previous "cement coffee", the visual impact is also stronger, and the space for creativity in the appearance is also greater.
Black and white make the pull pattern clearer. Image source public reviews
Especially pulling flowers, the pattern is clearer and clearer, and some patterns such as leaves and dragons can also make ink painting effects. There are also products that make layered "black and white gray", full of high-grade sense.
- Shanghai small coffee black beach latte, described by netizens as "volcanic stone formed beach", black like volcanic stone, latte color like beach, mixed with a little milk white, color gradient, very three-dimensional;
- Birdie Cup Coffee's strawberry black latte, strawberry powder with black latte, rigid and soft, planting grass and taking pictures is full of points.
The rare black in drinks seems to open the door to creativity, and brands have made their own signature products. The customer experience is also full of novelty, "it is also a person with ink in his stomach."
2. The name related to "black" is also very open-minded
Because of the special color and the variety of forms, the names of the "black lattes" in major cafes are also very imaginative.
For example, the moon gray latte of Shenzhen THE RAVEN Crow Coffee, the black beach latte of Shanghai Xiao every coffee, the ruin latte of Changsha Mama Tea, the black humor of Hangzhou Cafe Queenice, the black widow of Taiyuan Beer Plan Wine House Coffee, etc.
Hangzhou Cafe Queenice black humor, image source public comments
Moon ash, black sand beach, ruins, black humor, black widow, just listen to the name, there is an urge to order a cup to taste, and after drinking it will definitely send a circle of friends.
3. With strawberries and raw coconuts, a variety of product forms can be combined
Many hot product forms can be paired with "black" coffee to produce new products, and the innovation space is large and needs to be developed, and different effects can appear.
For example, in terms of fruits, "black" coffee has been combined with fruits such as strawberries, oranges, and raw coconuts, such as ZAKUZAKU & FOOM's coconut jelly black latte, Birdie Cup Coffee's black strawberry latte, etc.
ZAKUZAKU & FOOM Coconut Jelly Black Latte
It can be seen that whether it is a pull flower, a milk lid, or a combination with fruit, and a combination of black lattes, it can give people a stronger impact and bring its own out-of-the-loop transmission attribute. (However, it is worth mentioning that edible bamboo charcoal is a food additive, and when using it to make a creative idea, the dosage should comply with food safety norms)
Recently, a number of coffee explosions
It's all about making ideas through "color"
From Starbucks' matcha lattes, to Luckin's Walden blue, red velvet lattes, and then to black lattes, in essence, they are all color innovations in coffee, and I found that this year, coffee has appeared one "color hit" after another.
1. Blue: Blue coconut lattes are all the rage
In July 2021, Luckin launched Walden Blue Coconut Latte and Walden Blue Diamond Rena Ice, which were called "the healing version of raw coconut latte" and "Luckin Face Value Ceiling".
Subsequently, Starbucks also launched a ice and snow crisp star ice music, "blue sky and white clouds of color matching", you can also choose raspberry syrup, the emergence of "blue + pink gradient color".
Many boutique cafes have also begun to use blue coffee to attract punch cards.
- Shenzhen Something For a blue dirty (blue stain), once popular in Shenzhen's white collar;
- Shanghai's P.C.R, there is a coffee called "Butterfly Bean Flower Latte";
- Shenzhen SOV COFFEE coconut blue flower latte and coconut cloud custard, pure sky blue with cute little clouds, the film yield is extremely high.
2. Green: In addition to matcha, you can also use "pistachio milk"
Earlier "green coffee" may be Starbucks's matcha latte, which uses matcha powder and latte to blend to present a comfortable tender green.
Later, % Arabica also launched matcha lattes, and last May Manner launched the Wizard of Oz, "espresso + matcha + milk", all of which use matcha powders with a high degree of fullness of turquoise color and fresh flavor.
% Arabica matcha latte
Later, using matcha powder to extend the green flowers, green patterns and green characters, wuhu Magic Coffee's matcha coffee, using matcha pull flowers, white and green is very eye-catching.
In addition to the use of matcha powder, the use of avocado and pistachio milk is now popular.
For example, the avocado personality launched by Shanghai's LY coffee, the chain of "should not have" avocado lattes in Shanghai, Guangzhou and Shenzhen, and the pistachio lattes of Para Coffee in Shanghai.
3. Red: Especially suitable for festive restrictions
Red, generally using red velvet and strawberries. The red yeast powder in red velvet is a natural pigment extracted from plant beetroot; strawberries, generally using strawberry pulp, dried strawberry fruit and strawberry powder.
Red velvet latte from The Indy Plantation, Strawberry Fun Latte from Double Win Coffee, Strawberry Thick Milk Latte from Nova Coffee.
Double Win Coffee Strawberry Fun Latte
Red coffee products, especially suitable for holiday restrictions, such as Christmas most cafes also launched red drinks, such as Luckin launched the Kyushu strawberry velvet latte, Starbucks launched the red velvet cheese tea latte, Shenzhen AMPID CAFE ruby latte.
In the upcoming Spring Festival, red drinks are also a new idea.
"Coffee finally got its hands dirty with color", in addition to the usual green, red, blue, this time to a very subversive black.
A detailed count of the popularity of the past year can be seen that the innovation and competition of coffee are becoming increasingly fierce, in order to seize market share, basically every two months there will be a popular explosion on the Internet.
From coffee desserting, combined with chocolate, milk caps, etc.; to coffee bartending, combined with cocktails, whiskey, etc.; to coffee milk tea, combined with pearls, fruits, etc.; and then to coffee localization, combined with local characteristics, are all ways to make coffee in China continue to enter the daily problem solving ideas.
Every time you break through the circle and get more attention, it is an expansion of the influence of coffee and the expansion of the coffee customer base.