The prefabricated dish series is "hot", and the sales volume of the whole line of products in Dingdong buy vegetables in 2021 increased by 300% year-on-year.

The U.S. Stock Research Agency learned that according to 36Kr news, fresh supply chain company Dingdong Buy Vegetables recently released the "2021 Annual Consumer Trend Report". The data shows that in 2021, the sales volume of dingdong buying vegetables prefabricated dishes across the board (unit: servings) increased by 300% year-on-year, and the penetration rate of orders including prefabricated dishes in the overall order has exceeded 40%. In addition, more than 70% of users who purchase prepared dishes are under the age of 35.

It is understood that Dingdong buy vegetables "Dingdong ace dish" also created a series of New Year dishes, and its innovative southerners Chinese New Year's Eve the indispensable eight treasure rice with coffee on the dinner table has become a new fashion for afternoon tea, and once became the first place in the Shanghai hot search list. Last year, Dingdong also innovatively made pre-made dishes into hot pots, and the sales of "cut lamb pieces" in November last year increased fivefold compared with October.