In the "14th Five-Year Plan", the whole country has entered the era of cultural tourism driven by science and technology, and science and technology have helped product form upgrading and business model innovation, empowering high-quality industrial development. Among them, it opens up more possibilities for the essential function of providing knowledge for the exhibition.
At present, more and more museums rely on digital technologies such as virtual reality, augmented reality, holographic projection, and multi-touch to carry out three-dimensional modeling of cultural relics collections, restore relevant historical scenes, and develop cultural experience projects based on museum collection resources, thus creating an immersive new technological experience for visitors.
NO.1
Sanxingdui Museum
Recently, the net red Sanxingdui held a "Museum Wonderful Night" activity, officially opened the sanxingdui Museum night tour mode, the ultimate romance to create a museum immersive experience.
In the evening's "Sanxingdui Wonderful Night", "Adventure Sanxingdui" transformed the Sanxingdui Museum into a wonderful theater, combining the characteristics of cultural relics to create an immersive tour experience: in the prologue hall, the "Five Ancient Shu Kings" were welcomed to open, and the guests were brought to the Ancient Shu Kingdom more than 3,000 years ago through the monologue of the Shu King; in front of the mountain Tu Yuzhang, showing the joy of dancing with people and gods; in front of the huge bronze standing figures, the "Bronze Legion" was created, with different masks and uniform dance steps, showing the might of the ancient Shu Kingdom; finally, In front of the magical bronze sacred tree, nine maidens incarnate as "divine bird spirits" and take guests to the ethereal extraterrestrial world with the sound of nature.
From these cultural relics from more than 3,000 years ago, visitors can feel the imagination of the ancient Shu ancestors, and immerse themselves in the "romance" of Sanxingdui culture - gorgeous silk, golden masks, trees that communicate with heaven and earth, and birds transformed into the sun, all of which are extremely romantic.
NO.2
Nanjing Dabao'en Temple Ruins Park Museum
Dabao'en Temple Ruins Park, located in Nanjing, Jiangsu Province, is the highest-standard, largest and best-preserved temple site in China. The Dabao'en Temple Ruins Park Museum on the outside of the site is mainly centered on conveying the history and culture of the Dabao'en Temple ruins, creatively conveying the operation and display concepts of modern museology, and highlighting the fun of museum immersive experience and excursion brought about by the integration of modern science and technology and art.
In the exhibition method of the Dabao'en Temple Ruins Park Museum, with religion and history as the main line, the digital technology of science and technology is used to create an atmosphere that conforms to the content of the venue, and the lights, color paintings, sculptures and other reasonable arrangements make it a whole. For example, the "Four Hundred and Eighty Temples of the Southern Dynasty" with the model of the Jinling Fansha from the Six Dynasties to the Ming Dynasty, and the religious theme display scene of the "Lotus Pond Sea Society" are designed to provide a more modern and diverse viewing experience for the museum's interpretation theme, which is more in line with the audience's interests.
At the Dabao'en Temple Ruins Museum, there are large and small audiences wearing Hanfu for display and photography activities everywhere. The museum provides Hanfu rental activities, introduces ancient costume culture into modern society, and displays in the museum field, which is an effective means to publicize the essence of ancient culture, and is also the fashion trend of modern society, which has become a beautiful landscape in the museum. The immersive experience of the museum by real people cosplaying ancient figures makes full use of the cultural resources of the museum, combines some innovative points of modern tourism, and brings visitors a different kind of profound experience and cognition.
NO.3
"Underwater Museum"
In the Annex to the French city of Cannes there is an "underwater museum", an "immersive" museum that requires diving to see, and in the depths of the sea there is a group of huge gray faces, all with their eyes closed. These cement sculptures, located on the seabed, are part of a new "underwater museum" built by British artist Jason de Caires Taylor near the city of Cannes. Located 3 meters deep underwater, the sculpture depicts images of six locals, from an 80-year-old local fisherman to a 9-year-old elementary school student. Each sculpture is two meters tall and weighs 12 tons.
The original intention of the museum was to call on the public to realize the plight of the ocean. At the same time, Taylor hopes that these face sculptures will also evoke debates about identity, public image and appearance. After all, the island's history is closely linked to the legend of the "Man in the Iron Mask" in French history.
At present, this water is free to divers, who are free to swim among the statues and observe them. In the current era of advocating social distancing, this is undoubtedly the safest and most immersive way to "visit" museums.
NO.4
Shanghai Museum of Natural History
Strolling through the Shanghai Museum of Natural History will not only be a visual feast, but also multiple reflections. Migrating, chasing, feeding... African elephants, lions, giraffes and antelopes recreate the vibrant African savannah in a 1,300-square-meter walk-in restoration scene. Ultra-clear moving images are combined with classic hand-painted background paintings to tell the story of the African wilderness from the dry season to the rainy season, from morning light to dusk, tragic and warm.
"Augmented reality" technology allows the audience to use their smartphones to watch the "resurrection" of the Mamenxi Dragon and the Wind God Pterodactyl when approaching the display specimens in the exhibition area, and appreciate the strange picture of them "moving" on the mobile terminal. The three extreme environments of antarctica, arctic and Qinghai-Tibet Plateau are displayed in the same space in the museum, and animals with different altitude distributions in the Qinling Mountains live on the corresponding high and low branches...
The layout planning of the museum took about 8 years before and after, the use of digital technology to bring immersive experience to the audience is one of the important directions of the museum's continuous reform, and the systematic display of species of different time and space in the same area will bring intuitive comparison to the audience, compare problems, generate problems to promote problem solving, which is the embodiment of the educational process.
epilogue
According to the "Guiding Opinions on Promoting the Reform and Development of Museums" jointly issued by the State Administration of Cultural Heritage and other 9 departments a few days ago, in 2035, we should strive to achieve the overall goal of "a more mature and stereotyped museum system with Chinese characteristics, a more perfect social function of museums, basically building a world museum power, and contributing Chinese wisdom and Chinese solutions to the development of global museums". The guiding opinions are clear, implement the plan for the creation of world-class museums with Chinese characteristics, and focus on cultivating 10 to 15 world-class museums that represent the Chinese style and Chinese style with Chinese characteristics and lead the development of the industry.
What is the road to "world-class"? Accelerating cross-border integration with education, science and technology, tourism, business, media, design, etc., is being explored by more and more museums. Gen Z young people have grown up in a world of technology, pleasure and selfies. This means that traditional exhibitions may not attract their attention, let alone satisfy their imagination. In his view, immersive experiences with high-tech content are an important way to attract young audiences. If the audience is interested, they can learn more immediately, resulting in an impressive, immersive experience.
Industry insiders also said that technology will play a more important role in the night tour economy. With the support of high technology represented by VR (virtual reality), AR (augmented reality), and AI (artificial intelligence), the night economy of cultural tourism will become an important flashpoint of the digital economy, and immersive digital cultural tourism products will re-empower the night economy.
In the future development of museum night tours, we should pay more attention to the integration and innovation of content and scenes on the basis of cultural relics protection, the scientific creation of cultural atmosphere, the aesthetic taste led by art, the supporting facilities of night tours and the sustainable operation mechanism of museum night tour projects.
*Transferred from the "Travel Bean Academy" WeChat public account