Recently, TCL launched three "future paper" eye protection screen smart education tablets in Beijing, and after more than ten years of deep cultivation in foreign markets, it officially entered the Chinese mainland smart education hardware market.
Scan the current situation of the international and domestic tablet PC markets
In 2010, Apple's iPad was officially released. A beautiful touch screen, as well as the way users have long been accustomed to and loved to operate on the iPod touch, completely subverted people's understanding of the previous tablet. Since then, tablets have emerged in an endless stream, and the tablet market has sprouted.
Affected by the epidemic, the tablet market in 2020 ushered in a big outbreak.
According to IDC statistics, global tablet shipments in 2020 increased by 13.2% year-on-year, and in the first quarter of 2021, it reached a year-on-year increase of 55.4%.
The international tablet market is booming, but what about the domestic market?
In the first quarter of 2021, China's commercial tablet market shipped about 930,000 units, an increase of 49.7% year-on-year. The consumer market shipped about 5.32 million units, an increase of 71.3% year-on-year.
As you can see from the chart, the consumer market has exploded in demand in the first quarter of 2021! It can be seen that the domestic demand for tablet computers is even worse.
However, what was surprising was that the educational tablet at that time suffered Waterloo, and in the case of the surge in demand for tablets, it has been declining, and when domestic tablet sales soared in the first quarter of 2021, the sales of educational tablets fell to the bottom:
According to IDC analysis, the decline in educational tablet shipments is mainly due to the overpricing of new tablets for Chinese students, so that they lack price advantage in the competition with more and more ordinary tablets implanted in educational resources. Chinese student tablets fell into a situation of "internal and external troubles", resulting in a significant decline in its shipments.
Price and educational resources are the problems that parents must consider when choosing a tablet, is there an educational tablet with the best of both worlds? There is also the control of tablets, which has become a problem that haunts parents.
Tablets are only equipped with one look?
The demand for tablets in the domestic market is so huge, not only because of the large population base in China, but also because of the importance that Chinese parents attach to education.
However, in China, there are very few hardware companies that are deeply involved in the field of education. In the past, tablet computers paid more attention to the brilliance of the picture and the comprehensiveness of functions, and it was rare to make tablets for education with heart.
After the children take online lessons, will they still use tablets to learn? Parents can't supervise at all times, and there are often scenes where children learn to learn to start playing games with tablets. The tablets on the market imitate the iPad as the mainstream, and are the same, mainly based on entertainment content. There are too few special tablets for education in China!
How TCL Education Tablet PC Achieves Smart Education
In the North American Android tablet market, TCL tablet shipments increased by 73% over the previous quarter, with a market share of 13.12%, ranking first among operators. The launch of the "Follow-up" series of educational tablets is the first time that TCL has returned to the domestic tablet market.
Lei Technology interviewed Li Jizhong, general manager of TCL's smart mobile screen product line. Mr. Li talked about the hope to develop an educational tablet that "parents trust, children like".
TCL's eye-protecting tablet main interface is different from the general tablet, and there is no built-in a large number of various advertising applications, but mainly the content of school textbooks.
General Manager Li Jizhong said something like this, which made me feel very deeply:
"Now is a starting point, to turn a field that was originally only planted with wheat into a part of the fruit, a part of the vegetables, and slowly let the children balance the nutrition." Pay attention to quality education, music, aesthetics together to improve, and then go forward is independent material. ”
What TCL wants to do is not just sell a tablet, but to shape the habit of self-study of children. First solve the current difficulties in children's learning, and then gradually let children learn to learn independently, explore on their own, and truly achieve these two aspects, which is a really good plate.
The author is from the countryside, when the family was poor, every day can only stare at the teacher on the podium, in addition to the teacher, there is no way to get more information, fortunately my teachers are very knowledgeable, let me have the opportunity to go out of the mountain, but how many lucky children like me? Now the children's living conditions have improved a lot, if there is a tablet, there can be a famous teacher at home to tutor, no longer limited to the knowledge in books, can largely close the gap between the teaching resources that children in remote areas and children in first- and second-tier cities can access, and promote more educational fairness.
The far-reaching "paper of the future" eye protection screen!
What impressed me the most was the protection of the eyes by these three educational tablets. In the past decade, the development of smartphones has been in full swing, but at the same time, the rate of myopia in children has also been rising. How many children in a class are not nearsighted? What will happen to the eyes of the next generation when they are old? What a concern!
The most prominent performance of TCL's "Learning with" series of educational tablets in terms of smart teaching is the "Future Paper" eye protection screen.
The "Future Paper" eye protection screen means that the hardware-level "ten eye protection blue light filter" technology truly realizes eye protection from hardware, and ensures the child's vision health with eye protection requirements that far exceed the Rheinland certification standard.
Among the three tablets, the S8 adopts a backlight-free screen to achieve "zero eye injury"! and the L10 ultra-low blue light "future paper" eye protection screen is even more unique.
L10 Eye Protection Schematic:
It's really heartwarming. According to the press conference of the National Health commission, in 2020, the overall myopia rate of children and adolescents in China is 52.7%; of which 14.3% are 6-year-old children, 35.6% are primary school students, 71.1% are junior high school students, and 80.5% are high school students. Parents in China are worried about this, but there is no solution. Electronic devices are mostly too eye-hurting. The number of educated people in China is huge, the competition for teaching resources is fierce, the pressure on children in the college entrance examination is very large, and the pressure on parents is also very large, how to ensure that children can learn well, but also to ensure physical and mental health is very important.
School classes are to be held all day, in order to take online classes, children look at the screen for 5 to 6 hours a day, how can it not be uncomfortable? With such a tablet, you no longer have to worry about your child rubbing his sour eyes with the back of his hand after a day of online lessons.
In family education, in addition to the child's physical health, how parents accompany and manage the process of their children's learning is a very important issue. In order to allow parents to participate in helping their children and allowing children to learn better, TCL's "Follow with Learning" series tablets has realized the "parent assistant" function to help parents control the tablets and create a more suitable learning environment for children.
TCL Education Tablet contributes to educational equity
For children in poor mountainous areas, many times are largely limited by teaching resources and economic conditions, knowledge is limited to the textbook outline, can not further expand the horizon and vision, if there can be a more universal intelligent education tablet, their vision will be much broader, there is hope to catch up with children in areas with excellent educational resources.
These tablets, the current TCL with the school L10 sales reference price of 2799 yuan, this price relative to other similar tablets on the market, with a very high cost performance. This will give more people the opportunity to use the educational tablet! And TCL released another Sui gakuen E8 priced at only 1199 yuan. For poorer areas, Mr. Li also said that in the future, he may use foundations or schools to help poor children.
When I learned this, I was very relieved. More poor children have the opportunity to use such a tablet, and only on the battlefield of the college entrance examination can there be greater educational fairness.
TCL is displayed with the L10 eye care education tablet of the academy
The appearance of TCL with the Academy L10 is sky-colored. Miao's original meaning is pale cyan, "looking back at the raw blue color, shaking the miaoqing", referring to the pale cyan feathers that the kingfisher catches a glimpse of when it flies. In the traditional Chinese color, it represents vitality, infinite hope and elegance.
TCL Academy L10 has a variety of teaching essential applications built-in. According to the child's preschool age to the third grade, different teaching materials are corresponding to help children prepare before class, review efficiency after class and improve independent learning ability.
In addition to the in-class textbooks, the tablet has a built-in "app store", this store is different from the mobile phone, after opening it is the education mall, which is full of various teaching apps:
Sports: "Keep"
Programming: "Zebra"
Fine Arts: "Painting Cheerlea Children's Art" "Art Treasure"
Reading: "Hon En Literacy", "English Fun Dubbing", "NanoBox", "YoudaoLele Reading", "Himalayan Children's HD", etc
Do the questions: "Little Ape Search Question", "Learn Together", "Work Together"
Whether the child encounters a problem, or is interested in fitness, or has a special love for art, there can be a stable place to learn here, cultivate children's self-learning ability, and teach people to fish rather than teach people to fish.
TCL flat eye care has a role in promoting the entire tablet market
The domestic tablet pc market has no more reasonable development for educational tablets, and most of the tablets are entertainment with a little educational content, which is too messy. TCL considered that there may be a weak network signal in remote areas, and even went to remote areas to test the signal through tunnels.
Such a "future paper" eye care tablet that can bring help to more children in education, not only protect children's eyes in health, but also pay more attention to protecting children's minds, in the author's view, will definitely cause a strong "catfish effect" on the domestic tablet and ink screen reader market.