A few days ago, the Russian auto market sales in 2021 were released: the cumulative sales of cars in Russia in 2021 were 1666780, an increase of 4.3% over the 1598825 in 2020. At the same time, the sales ranking of Russian car brands has also "surfaced".
Russia's own brand Lada ranked first with 350714, up 2% year-on-year. Kia and Hyundai ranked second and third with 205801 and 167333 vehicles, respectively, with a year-on-year increase of 2%. The Renault brand sold 131552 vehicles in the whole year, ranking fourth.
Starting with Toyota, which ranked fourth, the annual sales scale reached less than 100,000 units, and Toyota's was 97,941 units, an increase of 7% year-on-year. Volkswagen and Skoda fell 14% and 4% year-on-year, respectively, the Volkswagen brand from 105785 in 2020 to 91,125 units, and Skoda from 94,632 to 90,443 units.
Interestingly, the year-on-year decline rate of Volkswagen brands in the Russian market is exactly the same as the decline in the Chinese market. According to the data, Volkswagen Group delivered 3.3 million new cars in China in 2021, down 14% year-on-year.
Behind Skoda is the Russian car brand GAZ, which sold 56,468 vehicles for the year, an increase of 10% year-on-year. It is reported that at present, the brand russia mainly produces light commercial vehicles.
Nissan ranked ninth with 51,338 units, down 9% year-on-year, and the second-worst-falling brand in the top ten auto brands, behind Volkswagen.
In tenth place is the BMW brand, the only luxury brand in the top ten, with annual sales of 46,802 units, an increase of 10% year-on-year.
In the ranking of 10-20, there are three Chinese brands, the first sales is Haval, the annual sales of 39126 vehicles in 2021, an increase of 125% year-on-year, ranking twelfth. Chery followed, ranking thirteenth with 37,118 units, an increase of 224% year-on-year. Geely Automobile ranked 17th, with cumulative sales of 24,587 vehicles in 2021, an increase of 59% year-on-year.
At the same time, the list of the top ten models of Russia's best-selling Chinese brands was also announced recently, and Chery's four models were on the list, namely Tiggo 7 Pro, Tiggo 4 (Tiggo 5X), Tiggo 8 Pro and Xingtu TXL, and the Great Wall also had four models, Haval F7, Haval F7x, Haval Jiolion (first love) and Haval H9, Geely has two, coolray (Binyue) and Atlas (Boyue).
Overall, the growth of great wall, Chery and Geely in the Russian market is very gratifying. Due to geographical reasons, Russia has also been considered one of the most promising overseas markets for Chinese brands.
For example, in 2019, Great Wall Motors built a factory covering four major processes in Tula, Russia, and subsequently invested in the construction of an engine plant, with an engine production capacity of 80,000 units per year. According to the plan, it will be officially put into production in 2022.
In addition to the Great Wall, Chery and Geely, GAC Trumpchi has also begun to pay attention to the Russian market; at present, Trumpchi GS8 sales and word-of-mouth in Russia are getting better and better.
Recently, the China Automobile Association also released China's automobile sales, 26.27 million vehicles in 2021, an increase of 3.8% year-on-year, ending the "three consecutive declines" since 2018. However, whether it is The Great Wall Motor's 2025 strategy or Geely Automobile's 2025 sales plan, its sales volume of about 4 million vehicles is difficult to "digest" in the Chinese market. The only thing that can accommodate the "ambition" of the "head" Chinese brand is to continuously strengthen the global market, that is to say, only by buying cars to more places in the world can we better develop and even survive.
Further, in the next few years, in the Chinese market, the opportunity for electrification of Chinese brands, and in the long run, the development opportunities of Chinese brands must rely more on overseas markets and their own strong and perfect parts system. To compete in the overseas market, the core is only two points, technology and cost.
Former PRESIDENT OF MUJI TATSUZO MATSUI said: Companies that cannot succeed in the world will have difficulties in surviving in China. In Che Wenyi's view, this sentence also applies to the current Chinese auto companies.
Note: Some of the images are from the Internet