According to Counterpoint Research's latest China Smartphone Weekly, Apple continues to rank first in sales and revenue in China for six consecutive weeks. After the release of the iPhone 13 (39th week), Apple ranked first in the Chinese market. Apple has since led the way for most of the time, rarely giving way to Chinese rival vivo.
The iPhone 13 has a relatively low starting price and new camera and 5G features. In addition, Huawei, a major competitor in the high-end market, has been sanctioned and faces a decline in sales.
Among Apple's iPhone 13 series models, the basic model accounted for the highest proportion of sales, followed by the iPhone 13 Pro Max and the iPhone 13 Pro.
In October, Apple overtook Vivo to become China's largest smartphone OEM for the first time since December 2015. Driven by the iPhone 13 series, Apple's sales increased by 46% month-on-month, the highest of all major OEMs in the country. In contrast, China's smartphone market grew by only 2% month-on-month in October.
Research director Tarun Pathak said that since the decline of Huawei, the top brands have been constantly changing.
"Since Huawei's decline, China's top spot has been changing hands. OPPO became number one in January 2021, while vivo took the top spot in March 2021. Market dynamics changed again in October, with Apple becoming the new first-generation OEM for the first time since December 2015. This was driven by the success of the iPhone 13 series, which was also launched in China at a cheaper price than the iPhone 12 series. Huawei has remained resilient in China's high-end market, but now that seems to be changing. Apple, with its strong brand equity, is reaping the most benefits from the gap huawei has left behind in the high-end market. If it weren't for the shortage, especially the Pro version, Apple might have gained more. But Apple is still managing its supply chain better than other OEMs. ”
Varun Mishra, a senior analyst, said demand for Apple's new iPhone has not kept pace with the supply chain problems that Apple and all brands are experiencing.
"Due to supply issues, the normal wait time for the iPhone 13 Pro and iPhone 13 Pro Max in China is between four and five weeks. Some Chinese customers choose to pay a premium for immediate delivery of their new phones. Overall, the Chinese market has grown slowly throughout the year, and Apple's growth is a positive sign. This shows that Chinese smartphone users are maturing rapidly and are looking to buy more high-end devices, which could be a great opportunity for brands. Supply chains are also prioritizing higher – in the event of shortages, terminals and devices with higher profit margins. ”
During this year's Singles Day, several old and new iPhone models were JD.com Inc., one of The largest e-commerce platforms in China. ) ranked among the top 10 daily sales. According to Counterpoint, Apple's sales in November increased by 15.5 percent from the previous month.
In addition to the Chinese market, in the world, Apple's momentum is also very strong. Apple's stock price surged nearly 3 percent intraday in early January, and its total market capitalization exceeded the $3 trillion mark for the first time, becoming the first company in history to reach that milestone.
iPhone 13 series demand is strong, in early January, Zhengzhou Port District Foxconn for the rare off-season recruitment, offered a very "tempting" salary conditions rebate of 10,000 yuan to eat and live.
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