Since the launch of the folding screen mobile phone, the discussion about its positioning has not stopped. What exactly can a folding screen phone do, and can it do better than a straight board? These two problems can be said to hit the root of their destiny. For users, the daily use of mobile phones has no more than two basic demands, one is convenient, and the other is reliable. It is not difficult to understand that brands have made great efforts in terms of reliability, thinness and performance. For folding screens, if it is to be recognized by the high-end market and consumers, it must not only meet the basic demands of convenience and reliability, but also break through the inherent bottleneck of "inferior technology" in the past.
The pain point of folding screen still exists, and it is not easy to use it as the main machine
Folding screen mobile phone has been developed for 4 years, from the previous Samsung, Huawei to now Xiaomi, OPPO, glory, mainstream manufacturers have basically entered the game, folding screen market has passed the exploration period. However, after many folding screens are closed, they are too thick, portable, and easy to use, and it is still difficult to impress users who "look at the door". Even if many manufacturers enter the game, the popularity of folding screens in the main machine market is still not ideal, and the pain points still exist.
(Folding screens on the market generally have crease problems, image source network)
Without further ado, screen creases alone are enough to dissuade many potential users. Like the U-shaped hinge used in traditional folding screen mobile phones, long-term use is easy to cause obvious creases. And the left and right screens cannot be fully fitted, and there will be an obvious gap in the folding position. These creases or crevice problems can easily make consumers want to buy, and even make them lose confidence in the manufacturer.
In addition, the folding screen also has problems such as performance that cannot be compared to the straight board flagship, interactive inefficiency, and misalignment of images. The reason behind this is not complicated, due to the folding screen brought by many hardware adjustments and software adaptation, it is extremely dependent on the supply chain and the underlying technology maturity, technical problems are an important reason for restricting the development process of folding screen mobile phones, which also leads to folding screen mobile phones have not become the main machine in the market.
The feel continues to improve, and the crease problem gradually disappears
Of course, in order to promote the folding screen to become the main machine, the brands have also made many efforts. In response to the folding screen crease and hinge problem that has been criticized, the new products of Samsung, Huawei, Honor and other latecomers do better than the previous generation of products in the industry. For example, with the help of the second generation of hidden hinge technology and water drop hinge design, the bending radius of the screen is reduced by reducing the hinge, and there is still room for improvement in long-term use.
The Honor Magic V released on January 10 also took out an ultra-thin suspended water droplet hinge this time, with the help of high-strength carbon fiber, zirconyl-based liquid metal, high-strength titanium alloy and other triple aerospace grade materials, to ensure the opening and closing life of the screen, while alleviating the problem of creases. Compared with ordinary traditional baseball hinges, Honor Magic V greatly reduces the gap caused by folding, greatly reduces the thickness, and brings more movement space to the screen through the process, creating better screen flatness.
Another problem above the crease is the feel. In the past, folding screen products often gave people thick, narrow and long, and the look and feel were not satisfactory. Thick and narrow screen under the action of the solid screen border, portability, external screen operation experience are greatly reduced. Judging from the new folding screen products newly released by Huawei, Samsung, and Honor, the entire folding screen market is transitioning from slender, thick non-practical design to thin and light, one-handed holding experience.
Among them, the Honor Magic V has taken out a 6.45-inch classic ratio flagship bar mobile phone specification outer screen, suitable for one-handed operation, and opens a 7.9-inch tablet. And it further compresses the thickness of the folding screen, the thickness of the folded fuselage is only 14.3mm, and the thickness of the fuselage on the left and right of the screen is 6.7mm, and the grip is close to the flagship of the straight board.
Judging from the recent listing of several folding products, the hinge technology of folding screen products such as Honor Magic V has been continuously improved, the crease pain points are gradually disappearing, and the feel has also been greatly improved.
Solve the performance lag shortcomings and optimize the hard wounds of the internal and external screen experience
For our ordinary consumers, the main machine we expect must have flagship images and performance, and the handling, portability, experience interaction and quality workmanship must reach the head level. However, perhaps limited by the manufacturer's training strength and confidence, in the past, folding screen mobile phones have always tended to be conservative, and the performance and experience will often be later than the straight board flagship, resulting in the overall practicality is not as good as the traditional straight board mobile phone.
The simplest example, whenever the top new core, the major mobile phone manufacturers often compete for the right to launch the first place, often used in the field of straight flagship, rarely applied to the folding screen. The glory Magic V dares to be the first in the industry, breaking the tradition of folding screen without the latest flagship chip, equipped with Qualcomm's latest Snapdragon 8 mobile platform, bringing three major Turbo technology and multi-main camera fusion computing photography technology, in the game, image, system and other aspects to achieve deep optimization, to achieve the same chip and better experience, breaking the previous folding products in the performance experience can not be compared with the limitations of the prototype flagship of the straight board.
In addition, in terms of internal and external screen experience, in the past, many manufacturers paid insufficient attention to the external screen and the shortcomings of the optimization level, resulting in different senses of internal and external screen experience, and the adaptation of the inner screen mode often could not be followed up in time. Because most of the APP design is adapted to 16:9 or 16:10, the ratio of the inner screen outside the folding screen is somewhat different. If it is not followed up in time, it will cause the APP to either stretch and deform, or still display at its original size, losing the meaning of the large screen.
On the basis of Honor's summary of industry experience, the dual-screen experience has a smoother seamless switching experience, from the perspective of the intelligent split-screen and parallel vision of Honor Magic V, the software solution has played the advantages of the large screen, bringing multi-window free switching, split-screen operation and other multi-task interaction capabilities for the immersive large screen. The launch of Honor Magic UI 6.0 has brought better adaptation to the folding screen, with Top100 applications being 100% large-screen adaptation and Top1000 applications being 90% large-screen adaptation. In addition, the AI all-scenario intelligent operating system enabled by the Magic Live intelligent engine of Honor Magic V has now brought an innovative experience of active services from the aspects of driving travel, life services, and smart office.
It can be said that Honor Magic V solves the shortcomings of the performance lag commonly in folding screen mobile phones, and its practicality and flagship performance are not only comparable to the straight flagship, but also realize the control experience that the straight board machine does not have at the intelligent interaction level.
In general, from the perspective of newly released folding screen products, manufacturers have begun to pay more attention to the practicality, portability and maturity of interactive experience. Honor is adhering to the two-wheel drive product strategy, a large number of underlying images, algorithms, advanced processes, architecture design to GPU Turbo, Link Turbo and other system-level technologies are applied to honor Magic V, from product design to underlying performance optimization to break the current folding screen technology and product pain point limitations. Thanks to this, as soon as the Honor Magic V was launched, the seafood market saw a premium of nearly 80%.
It is also generally believed inside and outside the industry that the folding products represented by the Honor Magic V will bring the flagship performance, internal and external screen form and interactive experience of the folding mobile phone to a new height, which is expected to bring the folding screen mobile phone from the "backup machine" to the "main machine era". On Alipay, search for Glory Magic V, and look forward to more surprises. According to Counterpoint Research, the folding screen mobile phone market will grow 10 times by 2023, with great market potential. At this opportunity, can Honor Magic V completely activate the folding screen demand of the high-end market?