The Auchan brand of Changan Automobile has gained a firm foothold in the automotive market with the Auchan X7 car. After this, the Auchan brand launched a model with a lower positioning and aimed at young people, that is, auchan X5. However, although the sales of Auchan X5 are not bad, they have not become a popular model in the car market. Wuling Xingchen, which is also a new car, currently has sales data in the market, which is much brighter than Auchan X5, and the sales volume is higher.
(Auchan X5)
Since Wuling Xingchen sells better, we may wish to look directly at the sales of these two models. The sales volume of Auchan X5 is actually not bad, in addition to the sales volume in the early months of listing, the subsequent sales volume in the market, Auchan X5 sales can achieve monthly sales of about 10,000 units. Monthly sales in October and November 2021 were 10,041 and 10,214 units, respectively, and the exact sales volume in December is not yet known.
(Wuling Star)
The cumulative sales of Wuling Star and Auchan X5 are indeed less, after all, Wuling Star was officially listed in September 2021, and now the delivery time is less than 4 months, but Auchan X5 has been sold for more than a year. However, The monthly sales data of Wuling Star has always been very eye-catching, with cumulative sales of 25,000 vehicles in the two months of listing. In November and December, Star's sales increased sequentially from the previous month, with single-month sales of 15,603 units and 19,073 units, respectively. That is to say, as a new car, Wuling Star has higher monthly sales than Auchan X5, which has been on the market for a longer time.
There are already many comparisons between Auchan X5 and Wuling Star, and many people have dissected the hardware differences between the two cars. So here, the author wants to introduce Auchan X5 and Wuling Star from another perspective, that is, intelligent network connection.
Auchan X5 and Wuling Star are equipped with OTA-upgradable car networking, but Auchan X5 is equipped with OnStyle3.0 system, while Wuling Star is equipped with Wuling's self-developed Ling OS Lingxi system.
On the OnStyle3.0 system, it is equipped with some more convenient functions. Like the WeChat location to the car, many consumers like it. The significance of this function is that after opening the WeChat location sent by a friend on the mobile phone, it can be directly imported into the OnStyle3.0 system and set up as a destination. This function in life to the car owner to help is still quite large, at least in the want to go to a place and friends to meet, do not have to manually enter the destination for navigation.
On the Ling OS Lingxi system, the function of WeChat location synchronization to the mobile phone is also there, but on the touch of this function, the Ling OS Lingxi system also adds the "road book" function. When navigating to the destination, the Ling OS Lingxi system will recommend a more suitable travel route to the owner, and will point out the nearby gas station, delicious restaurant, suitable parking lot and other places on the navigation to help the owner plan the itinerary of the trip. If you are ready to go out, this function is equivalent to a travel butler.
Of course, the OnStyle3.0 system also has a speech recognition function, its voice assistant is relatively advanced, can control a variety of modules in the car, including multimedia systems, navigation, telephones, air conditioning and so on. This function is also relatively common at present, in daily travel, it can reduce the time for the owner to leave the steering wheel with both hands and improve travel safety.
Ling OS Lingxi system can also achieve speech recognition, and the recognition speed and accuracy have reached the mainstream level, and it is not lost to the OnStyle 3.0 system. Moreover, the voice assistant of the Ling OS Lingxi system has a very special place, that is, it can remind the owner not to forget to bring his belongings when he gets off the car, which is more humane.
In short, the Internet of Vehicles equipped with Auchan X5 and Wuling Star may not be particularly large at first glance, and the functions are more comprehensive. However, Wuling Star's Ling OS Lingxi system should be more "humane", understand what users need, and give users more care. And this naturally can also bring higher goodwill to users, then win the user's like, sales can naturally grow rapidly.