2021 is a thing of the past, humanity has not yet defeated the epidemic, and the chip shortage has run through the whole year, in such a context, it is actually easier to find out who is really strong.
Auchan Automobile's cumulative sales of 228299 vehicles in 2021, an increase of 49% year-on-year, rushed into the top ten sales of Chinese automobile brands, and became the backbone of Chinese automobile brands. China's auto market is huge, but it does not mean that it is easy to win market share, after all, opportunities and challenges complement each other.
To open the door to the market, after all, it is still necessary to rely on products and superior strength to break through and let consumers see themselves. Behind auchan automobile 228299 annual sales, there are two star products, they are Auchan X5 and Auchan X7 series.
Auchan X5 is a model designed for young people, which is understandable in today's increasingly young consumer market. How to satisfy the discerning young consumers, that is really not a good look on the line. Although the designers let auchan X5 grow on the aesthetic points of young people, it impresses consumers far more than this.
In terms of configuration level, it has fully exceeded the expectations of the market and consumers, face recognition, track mode, wheat-free car KTV, clairvoyant downwind ear function is unique to the four major peers, 0.30Cd ultra-low wind resistance, new Blue Whale NE1.5T engine, new plastic light design concept, 40 dB idle working conditions, Qualcomm Snapdragon 8 core car chip shaped Bystyle3.0 intelligent ecosystem... It's all a good trick for Auchan X5. Some people may think that this is not just a pile of materials? Before the independent brand old love to dry!
From the actual experience, Auchan X5, whether it is face recognition, or clairvoyant, Onstyle3.0 intelligent ecosystem, etc., solves the problem of "whether there is or not", but can let you have enough consumption upgrade experience, or let the car is no longer a cold means of transportation, it has a personality and temperature.
Blue Whale NE1.5T engine maximum power of 180Ps, maximum torque of 300N·m, zero hundred acceleration can reach the fastest 7.79 seconds, 0-60km/h acceleration can be the fastest can do 3.63 seconds, people send nicknamed "traffic light starting king"!
From the magic reform series to the youth version, the sports version, and then to the newly listed Tiger Howl limited edition, it can be seen that Auchan X5 has not stopped moving forward, but has maintained a keen market insight ability, while always standing on the same front with users and consumers. According to statistics, in 2021, the cumulative sales of The Auchan X5 128526 vehicles, and the average monthly sales of 13 consecutive months exceeded 10,000 for 13 consecutive months, and the cumulative sales of models reached 138681 vehicles, which is a well-deserved star model of Auchan Automobile.
Auchan X7 PLUS is the first PLUS flagship of Auchan Automobile, with "five industry leaders, five peer leaders, five industry firsts, five major system standards", becoming a strong market leader. The 2786mm ultra-long leapfrog wheelbase, the 8-core full-scene OnStyle3.0+ intelligent control car machine system, the blue whale's new generation NE1.5T high-pressure direct injection engine + the blue whale 7-speed wet dual-clutch transmission, etc., are the product highlights of the Auchan X7 PLUS. According to statistics, auchan X7PLUS has accumulated orders of 42,948 units in the 76 days of listing, and the cumulative sales of Auchan X7 products have now exceeded 210,000 vehicles.
It is not difficult to find that more and more brands emphasize user-centricity, while shortening the distance between brands and consumers. Auchan Automobile can have today's results, in addition to the star models, but also in terms of people's hearts to do really well. Remember Auchan's waiting for the car red envelope before? This year it's back!
On January 13, 2022, Auchan Auto announced the launch of the first New Year "Waiting for Car Red Packet" in 2022: before 24:00 on January 30, 2022, users who order Auchan X5 (excluding manual transmission) and Auchan X7 PLUS (excluding manual comfort type) and do not pick up the car will enjoy 2888 yuan in cash red envelopes. Rounding it up, basically the taxi fare during the Spring Festival, Auchan Car will give you a package!
Previously, Auchan X7 was listed in the Great Hall of the People, allowing more people to see the new look of Auchan Automobile and the concept of customer-centricity. Looking back today, Auchan Automobile is not shouting slogans, but has been practicing.
In the matter of waiting for the car red envelope, we can see that Auchan Automobile's careful consideration for customers has gone to the level of customer car lifting... "National Public Beta", Auchan X5 "Youth Own Young" co-creation plan, magic reform series, etc., are the actual actions of Auchan Automobile in narrowing the distance between users, and they have also created many achievements.
Why choose you? To put it bluntly, there is nothing wrong with the product, and the brand has responsibility! Auchan Auto has carried out a deep implementation of every commitment to users, so that the concept of "user-centric" has been deeply rooted in the hearts of the people.
I have to say that in the matter of "winning" people's hearts, Auchan Automobile can really do it!