As a veteran smartphone manufacturer, Cool Kai has been languishing since it fell behind. In December 2021, Coolpad launched a new blockbuster audio-visual entertainment artifact Coolpad COOL 20 Pro after the new brand upgrade, which can only rely on low prices, two-year warranty and other operations. But unexpectedly, with the beginning of 20201, Coolpad brought an upgraded version of the Coolpad COOL 20 Pro - of course, more importantly, the price was greatly upgraded.
On January 13, according to the official news of Coolpad, the Coolpad COOL 20 Pro Dunhuang gilding was officially launched, and Coolpad said that this color combination combines cutting-edge craftsmanship and Chinese style elements. In order to attract young people, the appearance of coolcoOL 20 Pro adopts national tide elements, but the price of coolcool 20 Pro Dunhuang gilded version of 8GB+128GB has reached 2099 yuan.
In terms of configuration, the Coolpad COOL 20 Pro adopts a right-angle bezel design, equipped with a 6.58-inch 120Hz LCD screen, with a waterdrop front lens. Equipped with Tianji 900 5G processor, built-in 4500mAh battery, support 33W flash charging, equipped with symmetrical stereo dual speakers and 3.5mm headphone jack, using 50 million pixels AI triple camera.
In contrast, the iQOO Z5x, which is also equipped with a Tianji 900 5G processor, is priced at only 1349 yuan, and also provides a maximum storage capacity of 8GB+256GB, and supports a maximum of 1TB microSD card expansion storage space, with memory fusion 2.0, to meet the needs of users for super storage and super memory. The phone provides a 5000mAh super battery, with soft and hard optimization to bring low power performance, providing users with durable and long battery life. In terms of imaging, it has a 50 million ultra-clear dual camera system, excellent photography optimization, and can meet the shooting needs of users in multiple scenes.
In fact, the Coolpad COOL 20 Pro Dunhuang gilding just exposes the biggest problem of the current Coolpad mobile phone, in the absence of core technology and brand audience, can only rely on low prices, joint models to attract users' attention. From the perspective of sales of e-commerce brands, the reviews of Coolpad COOL 20 Pro Dunhuang Gilded are only 200+, far less than the tens of thousands of sales of competitors' mobile phones of the same level. From this, it can be seen that consumers have begun to vote with their feet.