In recent years, smartphones have become the second organ of human beings, and their importance has become more and more prominent. At the same time, consumers are becoming more and more receptive to the high-end market.
Public data show that among consumers' purchase prices, the proportion of middle and high-end is increasing year by year. In the third quarter of 2019 alone, the proportion of mobile phones in the range of $600 to $799 reached 43%, an increase of 39% year-on-year. The proportion of mobile phones in the range of $800 to $999 increased by 59% year-on-year. Especially in the case of the gradual popularization of 5G and the rise of folding screen mobile phones, the market demand for high-end mobile phones has grown rapidly.
For this year, in the case of the reshuffle of the market head players and the obvious growth opportunities in the industry, the major manufacturers are running into the high-end market. Among them, the performance of iQOO is particularly conspicuous.
A few days after the new year, iQOO launched its 2022 opening work, the iQOO 9 series.
Won three industry ceilings and fired the first shot in the high-end market
Remember last year, iQOO also used the new machine iQOO 7 to meet the competition of the new year. And this year's iQOO 9 series of this gunfire, came more fiercely.
Android's strongest flagship processor new generation Snapdragon 8 and independent display chip Pro dual-core combination, Samsung E5 AMOLED material screen, the first latest 50 million pixel Samsung GN5 outsole main camera and 120W ultra-fast flash charge + 4700mAh super battery combination... From the dimensions of performance, screen to image, battery life and so on, iQOO has made full preparations for this year's high-end market competition. Armed with these "sophisticated equipment", the iQOO 9 series became the first commando team to rush to the peak of smartphones in 2022.
Relatively speaking, in the Chinese smartphone market, iQOO belongs to the "back wave". From the launch of the brand's first mobile phone to March this year, it has only been 3 years, but from the iQOO 9 series, the knife method created by its products is quite sophisticated.
We often use the term "ceiling" to describe the configuration of a mobile phone that has reached the top level in the industry. Generally speaking, if a mobile phone can reach a "ceiling", the performance is already quite prominent. But a closer look at the iQOO 9 series reveals that it meets at least 3 industry ceilings.
They are: performance, imagery, and screen, which I call the ceiling iron triangle. There are many Oscars, but there are only a few that everyone pays the most attention to. Similarly, the three ceilings of the iQOO 9 series can be said to be the "ceiling" with the highest gold content, which can be called the "ceiling iron triangle".
1) Recreate the top good screen
Remember the top screen of the iQOO 8 Pro? Once again, the iQOO 9 Pro became the industry screen ceiling.
When the iQOO 8 series was first released, the industry was still arguing about whether to have a high-quality screen or a screen without holes. However, by now this debate has gradually come to an answer. Judging from the popularity of iQOO 8 Pro, compared to sacrificing the display quality of the screen and the level of front-facing photography to achieve the full screen state, users are more willing to choose a punched screen with higher maturity and better screen quality.
The iQOO 9 series, under this trend, has come up with the industry's ceiling-level screen quality. Let's start with the hardware. The iQOO 9 Pro is equipped with a Samsung E5 OLED flexible curved screen with a resolution of up to 3200×1440, which is also known as the 2K ultra-clear resolution. In addition to the resolution, this screen material also supports 100% P3 wide color gamut coverage, 10bit color depth and HDR10/10+, which can bring a clear and delicate display with accurate and natural color display for the iQOO 9 Pro.
In addition, iQOO 9 Pro also supports 120Hz screen refresh rate and 240Hz touch sample rate, together with iQOO's exclusive standalone display chip Pro, which can enable iQOO 9 Pro to break through the limitations of native frame rate through interpolation and achieve a silky smooth experience of high frames. The addition of LTPO stepless variable speed 2.0 technology further realizes the intelligence of frame rate, bringing a smoother experience while greatly reducing power consumption.
Also, don't forget iQOO's ancestral stunt – the gaming experience. Thanks to the standalone display chip Pro, the iQOO 9 series can bring a high-frame low-power mode to games such as "Glory of kings", enjoying the ultimate gaming experience brought by high frame rates without worrying about power consumption.
In order to have the top screen display effect, it is not enough to rely on the pile hardware, but also to combine software and hardware optimization, and this tests the manufacturer's tuning skills. I believe that people who have used iQOO mobile phones will still remember the game experience they have tuned. In fact, the screen display quality experience of iQOO mobile phones is also quite satisfactory.
This stems from two aspects, first, iQOO is willing to pay for the cost of hardware, whether it is the top screen configuration, or the joint research and development of manufacturers at all costs. For example, the world's first Samsung E5 screen material on the iQOO 8 Pro, as the first mobile phone equipped with such a screen material, the effect is unknown, which requires iQOO and Samsung to work together to fully adjust. Judging from the results, the tuning effect is very good.
And now the iQOO 9 Pro is equipped with an independent display chip and E5 luminous material, iQOO is the second time to adjust, with the previous experience accumulation, the effect is naturally better.
2) Continue to peak performance
Violent performance and extreme gaming experience have always been the "magic weapon" that distinguishes iQOO from other manufacturers. The performance of the iQOO 9 series has once again reached the industry benchmark.
The iQOO 9 series is equipped with Android's strongest flagship processor, the Snapdragon 8 mobile platform. As a new generation of mobile platform of Qualcomm 8 Series, using the latest generation of 4nm process technology, compared with the previous generation of Snapdragon 888, CPU performance is increased by 20%, and power consumption is reduced by 30%. The industry often says that the "performance iron triangle", other "two corners" are also the top level of the industry. In terms of memory, equipped with Samsung Enhanced Version LPDDR5, the maximum support transfer rate can be as high as 6400Mbps, this speed even if it encounters a 3A masterpiece, the application of seconds is no problem.
In terms of storage, this time iQOO world premiered Samsung overclocking version of UFS3.1 high-speed memory chip, compared with the old version, sequential write speed increased by 86%, random write speed increased by 42%, but at the same time power consumption can be reduced by up to 20%, "high performance and low power consumption can not be combined" This argument, when rested.
In addition, under the cooperation of iQOO and Samsung, the iQOO 9 series of global first-release defragmentation 2.0 has greatly reduced the probability of file fragmentation by a quarter, thereby further improving the life of UFS and greatly improving the speed of large file transfers, such as 2GB file copy speed increased by 73%, android "Glory of the King" and other mobile games can be shortened by 41%. It can be said that iQOO this time is to raise the ability of this performance iron triangle to the industry ceiling level again.
Of course, no matter how strong the performance, the heat dissipation crotch is not enough. The heat dissipation scheme of the iQOO 9 series can be said to start from the core heating units such as the motherboard, screen, and camera, and each one is broken. For example, the screen, iQOO 9 Pro equipped with a 2K+ E5 material screen, heat dissipation can be a problem. In this regard, iQOO specially superimposed a 0.052mm thickness heat dissipation film on the lower part of the screen, so that the iQOO 9 Pro has an average cooling of 1.4 ~ 1.7 °C in the bright screen state, becoming a rare "cold screen" in the industry. Don't underestimate this or two degrees, just like people, 37 ° C and 39 ° C, is the difference between normal and fever.
3) Add flagship image
Since the release of the iQOO 8 series, imaging has become an important selling point for this manufacturer. This iQOO 9 series, the image is equipped with a 50 million pixel large bottom gimbal main camera + 50 million pixel 150 ° fisheye ultra-wide angle lens + 16 million pixel telephoto portrait lens dual main camera combination, which is the first global Samsung GN5 outsole sensor, the area of 1/1.57 inch, unit pixel 1.0μm.
As Samsung's latest generation of mobile phone main camera sensor, GN5 brings the full pixel dual-core focus Pro technology, which enables the iQOO 9 series to achieve ultra-fast autofocus when shooting, which is extremely convenient for instant capture of children playing, pet running and other fast movement scenes, and brings a revolutionary change to the experience of "retaining wonderful moments" for images.
Of course, in addition to focusing, sports shooting is also key to "stability". The blue factory exclusive micro-gimbal equipped with iQOO, after several iterations, ushered in the "full blood version", which can help iQOO 9 Pro capture more intense motion photography scenes, greatly inhibiting inter-frame smearing and motion blur.
Moreover, the 150° fisheye ultra-wide angle lens equipped with the iQOO 9 Pro not only supports AF autofocus, but also has a macro mode, which can not only easily shoot landscape and building photography masterpieces with a wider field of view, but also shoot a unique fisheye macro effect, which can be said to be a major feature of iQOO 9 Pro in the image.
Another major feature of the iQOO 9 series is a feature called "Constant Horizon", which has been called "the most interesting and useful" imaging function by many players on the iQOO 8 series. This time on the iQOO 9 Pro upgraded to version 2.0, no matter how the phone rotates, the horizon of the video or preview screen does not change with the angle of the phone, to achieve the "let you shake, is stable" clever effect.
summary
It can be seen that iQOO 9 Pro continues many configurations of the previous iQOO 8 Pro, and has made many upgrades on this basis, it is obvious that the iQOO 9 series is equipped with a number of "world premiere" technologies, once again bringing the screen, performance and image to the industry ceiling level.
As the "first shot" of iQOO in this year's high-end market, it is conceivable that iQOO 9 Pro will be unfavorable in the next year with the "ceiling" iron triangle.