Hello everyone, when you think about this issue of the topic, look at the price reduction list, in the joint venture brand models, in the Volkswagen Bora, Chevrolet Cruze, Buick Kaiyue, such civilian models, Jaguar XFL is particularly conspicuous, the 2021 XFL 2.0T P200 model the highest drop of 139,900 yuan. In the past, because of the problem of assembly process and electronic accessories, it fell into the reputation of "seven-fold leopard", but why did the domestic post-assembly process improve, or it was difficult to turn over?
To say Jaguar cars, the earliest can be traced back to 1922, two like-minded good friends jointly created swallow sidecars (Swallow Sidecars), which is the beginning of the "Jaguar" brand, just 100 years ago.
In the automotive field, there are not many century-old brands, such as Mercedes-Benz founded in 1883, Peugeot founded in 1890 and Skoda in 1895. The same is a century-old brand, why is no Jaguar mixed so badly?
"Positioning" personally believes that the reason is in "positioning", although Mercedes-Benz is positioned as a luxury brand, after entering the public vision with the label of "the originator of the car", there is now a Maybach on the top and A-Class under it, and the high-end and civilians are both at the same time.
Peugeot and Skoda have always taken the civilian route, low prices are the entry point, and the century-old brand is the selling point. Since the introduction of Jaguar in China, it has taken the luxury route and wants to compete with the BBA for the market. You must know that Jaguar, which officially entered The country in 2004, wants to compete with the BBA that has laid a good foundation to grab the market, and the impression of BBA luxury brands has been deeply rooted in the hearts of the Chinese people.
"Quality" In fact, Jaguar should think that "quality" is the only sword to compete with the BBA, although on the craft, Germany was second to none before, but the British brand tone is also a publicity point, not to mention that the "prodigal son" Peugeot from France does not have a poor quality reputation.
But the truth is that Jaguar's quality control was worse until it was a joint venture with Chery. Car owners generally react to factors such as interior noise and electronic accessories failure. Therefore, many people think that importing Jaguar is not worth the price. Jaguar's "big event" has to mention the 13 recall policies in 2017, followed by quality problems, which has also ranked at the bottom of the reliability list of automobile brands in the US market.
In my impression, the cost and quality of the car are directly proportional, but Jaguar still achieved the reverse output, taking the Jaguar XFL 2.0T version as an example, the small maintenance cost is about 1509 yuan, although the quality is not as good as BBA, but its maintenance costs have caught up.
Another reason why the "vicious circle" leads to the "70% off leopard" is "no value preservation", because the brand recognition is not high, so the visibility rate in the second-hand car market is very small, and even in many cities in the third and fourth tiers, consumers have not heard of Jaguar. And the new car is already very discounted, and the second-hand car naturally "breaks the bone". Even if Jaguar and Chery joint venture to domestically produce some models, it will not help. And the funny thing is that after Jaguar was domestically produced, the owner's reputation for quality has become better. Is it unbelievable that in the inherent thinking, imported cars will be accompanied by the reduction of the quality assembly process, but Jaguar has successfully achieved reverse output. In fact, this article is not about Black Jaguar, on the contrary, I personally like the Jaguar brand, especially XF Sportback, which has a completely different body line from Ashkenazi travel, creating a different visual effect, which really captured my heart.
The domestic XFL has also been localized and improved in the exterior interior, and the overall style of the appearance is more in line with the aesthetics of young consumers, especially after the wheelbase is lengthened, it has reached 3100mm, which can already be compared with BBA.
The interior is also a change in the greasy feeling of "old Moeny", eliminating the hidden air conditioner outlet that is prone to failure. The central control adopts an 11.4-inch LCD touch screen, and the UI design of the interface is also a flat style, making the entire interior look refreshing.
The Jaguar XFL P200 version is powered by a low-power 2.0T engine, with a maximum power of 147 kW (200Ps) and a peak torque of 320N·m, which is not abundant for medium and large sedans, but it is also completely enough for daily use. And although the positioning is a medium and large car, according to the reputation of riders, Jaguar XFL's comprehensive 100 km fuel consumption is about 10L/100km, for the positioning of medium and large cars, fuel economy is still very high.
Back to the beginning, now Jaguar 2021 XFL 2.0T P200, the price reduction of 139,900 yuan, the price of less than 260,000, even cheaper than BBA's mid-size car. Although a basic maintenance is 1509 yuan, 1 year / 10000km maintenance, equivalent to about 126 yuan per month, for the average family can also afford. Putting aside the inherent impression of Jaguar's poor quality, I personally think that if you are not a person who likes to change cars frequently, jaguar XFL can bring you a very different style from the German BBA, or it is more recommended.