On January 12, in the Beijing News 2021 "Smart Life" annual list, 58 Home won the unanimous recognition of the jury with its innovative measures in digital improvement of labor service quality and efficiency, and successfully won the "Annual Domestic Life Service Platform" award.
In recent years, the development of the digital economy has given birth to new formats such as the platform economy and the sharing economy, and changes in consumer behavior have stimulated a re-examination of digitalization in the domestic service industry. 58 Home was able to successfully win this award, which fully demonstrates the industry's full recognition of 58 Home's continuous innovation and exploration in the field of domestic service.
As a leading domestic life service platform, 58 Home has always been based on providing users with on-call quality domestic service, using technical means to screen high-quality merchants in multiple dimensions, establish a resume database of nannies and sisters-in-law, timely and accurately match user needs, while leading more domestic enterprises and practitioners to focus on improving user experience and internal management, from scratch to build domestic service industry standards, catalyzing the domestic industry to achieve "qualitative" change.
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Standardization construction reshapes quality service cognition
With the improvement of national consumption level and the rise of the lazy economy, domestic service has entered thousands of households. Changes in the demand side are forcing the adjustment and transformation of market supply, and how to promote the upgrading of domestic services and then seize consumer demand has become the primary problem facing the domestic market.
After in-depth research and inspection, the Beijing News jury believes that 58 Home is based on solving the pain points of the industry, adhering to the principle of unifying social benefits and economic benefits, and the digital solutions it has created, as well as the closed-loop trading method of service control of the whole process, effectively improving the service efficiency and quality of workers and promoting the healthy development of the home economics industry.
In addition, 58 Home's brand recognition, brand love and user penetration rate continue to lead, which fully confirms that 58 Home is rapidly occupying the user's mind with excellent product power. The Beijing News's annual "Smart Life" annual list has become an authoritative vane for the development of the domestic life service field, and this award is based on the user voting results of the Beijing News APP, combined with third-party data and expert opinions.
In order to meet the needs of users' housekeeping services, 58 Home selects high-quality merchants and sets strict entry thresholds. Starting from price standards, process standards and guarantee standards, corresponding charging standards and service standards have been formulated around different categories such as cleaning, moving, and maintenance, and after-sales protection such as 24-hour complaint feedback mechanisms have been built to escort the user's consumer experience.
Focusing on the emerging demand for family services such as childcare and pension of users, 58 home has launched sister-in-law, nanny, and child-rearing services, strictly screening aunts from 13 standards such as age, education, background investigation, physical examination report, and relevant qualification certificates of workers, creating quality service models for businesses and users, and improving quality service awareness.
Innovative operating models drive service efficiency upgrades
The local life service industry is a typical "large industry and small company", and it is difficult for small and medium-sized micro and small enterprises to undertake long-term and large-scale digital transformation investment.
In order to help merchants and workers improve service efficiency, 58 home to the platform merchants free service management platform "58 smart housekeeping system", so that merchants have the concept of inventory aunt, and with the help of algorithm advantages to shorten the dispatch distance to within 3 kilometers, the average aunt to receive 1 more order per day, at least earn 50 yuan more per day. It not only helps workers and businesses increase their income, but also ensures that users can enjoy domestic services on call like tap water, and truly achieve a win-win situation for all parties.
In order to better meet the user's service needs for home care, baby-rearing and childcare, 58 home also established a national nanny's resume database through the broker network model, adhering to the service standard of "one minute follow-up, one hour feedback, one day matching aunt, one week refund to the account", after the consumer submits the demand online, there is a broker who quickly feedback, within 1 hour can recommend at least 3 suitable aunts, service dissatisfaction can also be withdrawn at will, solving the consumer's worries.
Not only that, 58 home in the training of workers to focus on the platform regularly for domestic workers to carry out systematic online training and live teaching, and successively increase the floor wipe, dust removal paper, decontamination paste and other professional equipment for workers, improve their service capabilities, and drive more workers to join the home economics industry. 58 Home has also developed an exclusive APP "58 Auntie" for workers, through which the actual door-to-door rate and dress rate of workers can be monitored, open up the user's evaluation system, fully understand the specific factors affecting the consumer experience, and then focus on upgrading to bring users a better service experience.
Through standardization construction, digital empowerment, labor skill improvement guidance, etc., 58 to home gradually explore the answer to solve the three major problems of small and scattered domestic enterprises, empowering merchants to achieve a leap in service quality and quantity. In the future, 58 Home will continue to play its platform advantages, continuously upgrade its service content, and promote the circular development of the housekeeping industry.
Duty Editor Gully