The happiness in life is always wave after wave, the happy memory of the Versailles Conference Pujiang Christmas Eve has not faded, and Dongfeng Citroen has come to create a Versailles moment! On January 8, 2022, in Sanya, Hainan, Dongfeng Citroen will invite the trendy punk band - Grapes Not Angry, "Emotional Song Queen" Yu Kewei, Mainland pop male singer Fu Longfei, as well as Xue Daifei, DaNiu and other well-known artists, to bring wonderful music and dance performances, and work with customers to create the first Versailles conference of the new year, share the leading tide and create a night, and feel the new atmosphere of the New Year.
Looking back at the past 2021, since its global debut, the Versailles C5 X has been favored by the majority of customers, and has delivered a total of 12,114 vehicles since its launch in late September, becoming the most successful launch model of DPCA in the past 7 years. Versailles C5 X set a record for the "French car sales king" and Dongfeng Citroen's cumulative sales increased by 137% year-on-year, which also helped DPCA achieve the annual sales target of 100,000 vehicles ahead of schedule. Not only that, at present, the OTA upgrade plan of Versailles C5 X is gradually launched, which will officially open the wireless Carplay function, further optimize the stability of external connections such as Carlife and Bluetooth, etc., and make everyone more comfortable to operate and use more pleasantly. In the future, Dongfeng Citroen will continue to unlock more functions and services for this car system through co-creation with users.
Versailles C5 X can obtain the trust and support of our customers, naturally inseparable from Dongfeng Citroen always adhere to the "customer-centric", continue to work with customers "to create Versailles" development philosophy, in product development, customer experience, lifestyle, play with customers, extend the breadth, depth and quality of life, to bring every customer a comfortable and comfortable extraordinary life.
In product development, brainstorm to create a Versailles quality experience. The Versailles C5 X adds a new rear center headrest and seven body colours to enhance driving comfort while highlighting the stylish charm of individuality. Not only that, in the naming of models, combined with customer voting and suggestions, burst out of the circle, bringing customers a quality of life that shows their personality. At major auto shows, by showing the blue, yellow and "roof luggage" versailles C5 X modified models co-created with customers, it gives products more "because you are different" possibilities, inspires customers to create more co-creation inspiration, and works with brands to create more Versailles products and lives.
In terms of customer experience, Dongfeng Citroen carries forward "long-termism" and "altruism" and truly carries out "co-creation versailles" to the end. Versailles C5 X provides a generous tire configuration policy while entering Versailles and fully upgrading the configuration, allowing every customer to harvest the most "Versailles" hardcore configuration with a one-step sincere price, and perceive the high-value experience of Versailles C5 X. Not only that, Dongfeng Citroen also announced the "Extraordinary Partner" plan to co-create and share a comfortable experience with customers around "Co-creation Versailles".
As for lifestyle, the Versailles C5 X has never been just a car, but also a representative of leading the trend and comfortable life. Since the launch of the pre-sale in August, Dongfeng Citroen has carried out a number of Versailles conferences across the country: in September, a listing conference was held in the owner's home in the form of a "tea party" to witness the happy moment of "creating Versailles together". Not long ago, in Christmas, in Wuhan, Dongfeng Citroen used "Santa Claus to send gifts" to deliver new cars for Versailles C5 X owners; in Shanghai, Versailles C5 X incarnated as the brightest star on the Huangpu River, and co-branded cars to deliver parties with customers; in Chengdu, Versailles C5 X incarnated as a leading tide pioneer, inviting car owners to help the 2021 KOD International Street Dance Competition and share the leading tide gene with the audience. Dongfeng Citroen hopes to create more comfortable and comfortable lifestyles with customers through the "Versailles Conference".
Co-creation injects source power into brand building
It is in line with the concept of customer-centric, Dongfeng Citroen has always been to improve the customer experience as the center, and constantly improve the quality of service, continue to bring surprises, with the majority of customers to create, share, explore the "because you are different" comfortable life, with personalized customization to explore the boundless possibilities, in the many-to-one service, unlock the Versailles lifestyle, for the brand upward injection of source power.
Co-creation is not just a gust of wind, but also a down-to-earth action. Dongfeng Citroen will also co-create, experience and share the Versailles C5 X with customers in a deeper way. For the first Versailles Conference in 2022, Dongfeng Citroen will work with customers in Sanya, Hainan To create a leading event and share a comfortable life in Versailles.
Let's look forward to the arrival of dongfeng citroen non-definition self-illumination on January 8th, the arrival of the C5 X leading tide co-creation night of the Versailles Conference!