On January 8th, Dongfeng Citroen joined customers in the first Versailles conference of the new year, sharing the night of leading tide co-creation and feeling the new year and new atmosphere.
Looking back at the past 2021, since its global debut, the Versailles C5 X has been favored by the majority of customers, and has delivered a total of 12,114 vehicles since its launch in late September, becoming the most successful launch model of DPCA in the past 7 years.
Versailles C5 X set a record for the "French car sales king" and Dongfeng Citroen's cumulative sales increased by 137% year-on-year, which also helped DPCA achieve the annual sales target of 100,000 vehicles ahead of schedule.
Not only that, at present, the OTA upgrade plan of Versailles C5 X is gradually launched, which will officially open the wireless Carplay function, further optimize the stability of external connections such as Carlife and Bluetooth, etc., and make everyone more comfortable to operate and use more pleasantly. In the future, Dongfeng Citroen will continue to unlock more functions and services for this car system through co-creation with users.
Versailles C5 X can obtain the trust and support of our customers, naturally inseparable from Dongfeng Citroen always adhere to the "customer-centric", continue to work with customers "to create Versailles" development philosophy, in product development, customer experience, lifestyle, play with customers, extend the breadth, depth and quality of life, to bring every customer a comfortable and comfortable extraordinary life.
In product development, brainstorm to create a Versailles quality experience. The Versailles C5 X adds a new rear center headrest and seven body colours to enhance driving comfort while highlighting the stylish charm of individuality. Not only that, in the naming of models, combined with customer voting and suggestions, to bring customers a quality of life that shows their personality. At major auto shows, by showing the blue, yellow and "roof luggage" versailles C5 X modified models co-created with customers, it gives products more "because you are different" possibilities, inspires customers to create more co-creation inspiration, and works with brands to create more Versailles products and lives.
In terms of customer experience, Dongfeng Citroen truly carries out the "co-creation of Versailles" to the end. The Versailles C5 X allows every customer to harvest hardcore configurations at a one-step, sincere price. Dongfeng Citroen also announced the "Extraordinary Partner" program to co-create and share a comfortable experience with customers around "Co-creation versailles".
As for lifestyle, the Versailles C5 X has never been just a car, but also a representative of leading the trend and comfortable life. Since the launch of the pre-sale in August, Dongfeng Citroen has carried out a number of Versailles conferences across the country: in September, a listing conference was held in the owner's home in the form of a "tea party" to witness the happy moment of "creating Versailles together". Not long ago, in Christmas, in Wuhan, Dongfeng Citroen used "Santa Claus to send gifts" to deliver new cars for Versailles C5 X owners; in Shanghai, Versailles C5 X incarnated as the brightest star on the Huangpu River, and co-branded cars to deliver parties with customers; in Chengdu, Versailles C5 X incarnated as a leading tide pioneer, inviting car owners to help the 2021 KOD International Street Dance Competition and share the leading tide gene with the audience. Dongfeng Citroen hopes to create more comfortable and comfortable lifestyles with customers through the "Versailles Conference".
Co-creation injects source power into brand building
It is in line with the concept of customer-centric, Dongfeng Citroen has always been to improve the customer experience as the center, and constantly improve the quality of service, continue to bring surprises, with the majority of customers to create, share, explore the "because you are different" comfortable life, with personalized customization to explore the boundless possibilities, in the many-to-one service, unlock the Versailles lifestyle, for the brand upward injection of source power.
Co-creation is not just a gust of wind, but also a down-to-earth action. Dongfeng Citroen will also co-create, experience and share the Versailles C5 X with customers in a deeper way. At the first Versailles Conference in 2022, Dongfeng Citroen co-created a leading event with customers in Sanya, Hainan Province, and shared the comfortable life of Versailles.