Jietu held the first China Travel + Conference in Fuzhou yesterday, revealing a lot of information, and report to everyone.
First, jietu's brand positioning is more clear - the future will mainly develop around the label of travel. Jietu believes that the automotive industry is changing from functional to scenario-based, so Jietu's brand positioning will also follow the trend.
Since the birth of the Jietu brand, it has been known for its large space and high cost performance, which is quite in line with the positioning of "travel". However, since you want to travel, off-road vehicles naturally cannot be lacking. No, this conference, Jietu brought the second important information point of this conference - T-X concept car.
Judging from the available information, the competitors of this car are very clear, and it is the current popular tank brand. According to the planning of Jietu, in the future, from this concept car, a series of car products will be derived, covering hardcore off-road, smart off-road and luxury off-road. Vehicle lengths range from 4.6-5.1 meters. Covering the price range of 150,000-300,000. Let's wait and see how the first model of the T-X concept car, which is scheduled to be launched next year, will be available.
Third, positioning travel should have different ways of playing. At the conference, Jietu emphasized that it will create a "travel ecology". Cross-border partners of Jetwalk, including Fantawild, Ctrip and Dragonfly FM Ecosystem, also appeared at the conference. The meaning behind this is very clear, Jetto will not only be a car company, but also will become a "travel expert", starting with Jetto, is a ticket to join the Jetto travel family, and Jetto will lead everyone to appreciate the great rivers and mountains of the motherland.
The establishment and expansion of the ecosystem is still quite important for Jietu. This is the real integration of Internet thinking into the strategic development of the automotive industry. It means that the model in which car companies can only make money from cars will be broken. And this will bring a profound change to the automobile and even related industries.
We look forward to the success of this transformation of Jietu, although it will face many obstacles.