On the evening of January 10, it was reported that the smartphone brand Glory held a new product conference, honor's first folding screen high-end flagship smartphone Magic V starting price of 9999 yuan, according to the official information shows that honor Magic V uses a common large-screen folding design.
Officially launched its first folding screen mobile phone Magic V. Honor said that the machine is its deep technical reserves and rich experience accumulation in the technology industry, and is the top representative of Glory's pursuit of extreme productism.
The first to appear is not a folding screen mobile phone, but a Magic UI 6.0 system. Honor launched the Magic Live Intelligence Engine, which focuses on scene awareness, user understanding, and knowledge graphs. For example, when the user is waiting, the user is reminded to start boarding in real time; for example, in the subway station, it can carry out accurate position perception, and when approaching the subway station mobile phone will recommend the corresponding subway station to you.
According to Counterpoint data, the foldable mobile phone market is expected to grow from 2.8 million units in 2020 to 5.6 million units in 2021, and is expected to exceed 15 million units in 2022, and the expected shipment volume will climb to 53.4 million units by 2025, with great market potential.
Magic V is Honor's first folding screen mobile phone, Honor CEO Zhao Ming said that this will be a one-step folding flagship based on consumer pain points. Honor Magic V will use more complex self-developed hinge technology to ensure that consumers have a smoother experience in converting the size screen of mobile phones.
Folding screen mobile phones have been available for a few years, and many brands have launched their own products, but they have not been popularized. The release of new products by OPPO is a signal that domestic folding screen mobile phones have once again made efforts to upgrade.
Since folding screen mobile phones have more advantages, major manufacturers around the world have also wrestled with this market, and the release process of folding screen mobile phones can be seen from the following table:
Image source: Securities Times
Although it has been three years since the first folding screen mobile phone came out, it is still a "niche" product. CINNO data shows that in Q3 2021, the Chinese market folding machine sales of about 338,000 units, while the total shipment of smart phones in China reached 78.8 million units in the same period.
Folding screen mobile phone as a new concept, by the mobile phone manufacturers sought after, invested in huge energy and funds in research and development, folding screen technology continues to evolve, a larger mobile phone, seems to be more representative of the future of smart phones.
However, why has folding screen mobile phones not been popularized? In fact, in addition to the high price, folding screen mobile phones face many challenges. It is easy to associate that its flexible screen has the advantages of bendable folding, but in the application of mobile phones, after repeated stretching and compression, creases and damage are a problem. More importantly, can the circuit boards and components inside the mobile phone resist folding and bending?
An easy-to-understand example is that when Samsung released the galaxy fold, the first folding screen phone, it announced that it used an Infinity-Flex display that could withstand 200,000 folding and unfolding (folding 100 times a day, the folding life is more than 5 years), but it was quickly punched in the face, and in just two days after the sale, it has exposed multiple screen cracking problems.
Now, domestic brand folding screen mobile phones have been hinged to solve this problem. On December 15, OPPO released the first folding mobile phone Find N, which is said to use the world's first Seiko quasi-vertebral hinge, containing 136 parts, a single part processing accuracy of up to 0.01 mm, a maximum reduction of up to 80% of visual creases, and can provide users with multi-angle free hover function.
Hinge with a slider-like structural parts connected, the hinge bending process, through the hinge control slider push, can be a good control of the radius at the hinge at the bending, reduce the bending radius of the screen force, to the screen to bring a good protective effect.
At the same time, when it is used as a folding structure with two layers inside and outside, the length of the inner and outer sides is changed. Huawei has created a hinge technology that can "eat" the extra part of the length through physical construction. Just a few weeks ago, Huawei released its latest P50 Pocket folding phone.
According to the introduction, the P50 Pocket adopts a water droplet hinge, which shrinks a space for the screen when folded up to increase the curvature of the screen at the hinge when folding, and prevent the screen from breaking down.
In 2022, folding screen mobile phones will be a full outbreak, there will certainly be more manufacturers scrambling to join, as the folding screen track competition is more and more fierce, the price of folding screen mobile phones will be further lower, and performance, function and experience will also be more mature and comprehensive.
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