Red Net Moment January 10 news (correspondent Li Gang) On January 9, "Euler family banquet, gratitude to meet" pet powder Changsha Station shined open, Euler Automobile interpreted the brand concept of "user first" with actions. Many "meow lords" gathered at the family banquet, conveying the exquisite and fashionable life attitude advocated by Euler in the form of "emotional communication".
Warm family dinner, happy hour
Establishing a "customized" brand ecosystem is What Euler has always insisted on. From the user's segmentation positioning, to the brand's user operation, to the care for the user, it is necessary to have in-depth insight into the user group in order to meet the diverse user needs. Euler takes this as a starting point, and establishes a deep connection with users by meeting the needs of sub-groups and high-frequency interactions, creating a new "ecosystem" that belongs exclusively to Euler users.
In this event, Euler made users feel full of "pampering" through a rich interactive experience, and further narrowed the distance between the brand and the user. Euler also prepared a joyful program for the car owners present, and set up a DIY interactive experience area, including writing couplets, cutting window flowers, diyy and other experience projects.
In addition to fun, rich prizes are essential, from exquisite small gifts to gratitude awards, Euler has made very careful preparations, and each gift is the most sincere care for users. Interactive lottery, collection of prizes, the ultimate prize and other links have been unfolded, but also the atmosphere of the family banquet to a climax, every guest is actively involved, the scene atmosphere is relaxed and pleasant, the enthusiasm of users makes the beauty of this moment more brilliant, harmonious and lively happy time, but also become Euler's most cherished memory.
At the event site, Euler brand CEO Dong Yudong sent the most sincere New Year's wishes and heartfelt thanks to all users through video, and said that in the future, Euler will continue to adhere to the service concept of "user first", serve every user with action and enthusiasm, maximize the satisfaction of user demands, and build a harmonious and symbiotic new ecology.
Grateful for having "her" and creating a better future
Represented by the users of Euler Good Cat, the exquisite, fashionable and stylish lifestyle advocated by Euler is gradually entering the hearts of users and forming empathy with them in a perceptible way. At the scene, the users of Euler Good Cat spoke freely, chatted about each other's lives, shared the car experience, and expressed their recognition and love for Euler Good Cat and the brand. In addition to the praise, Euler Good Cat has also established a stronger emotional connection with users. In the way of "emotional communication", to provide users with a comfortable experience of more scenes, this is also the core value that Euler has been adhering to.
As a "new generation of wisdom and beauty tide running" Euler good cat, can be recognized by the majority of users, inseparable from its meticulous polishing of products and in-depth insight into the needs of female users. In December 2021, Euler Good Cat welcomed 10,685 new owners, achieving a monthly sales volume of more than 10,000 vehicles. At the same time, the cumulative sales volume of Euler Good Cat in 2021 reached 50,931 vehicles, winning the annual championship of the A0-class BEV market and becoming a rising star in the Chinese auto market.
As the owner representative said: "Euler good cat is a good car that really thinks about women, whether it is the retro future styling design of the whole car, or the creation of functions such as one-click comfort and automatic parking, it can be seen that it understands our minds better." For me, a good cat is not only a car, but also a carmate in my life. "Euler good cat inside and outside, deeply understand the female user's love for life, through the exclusive female perspective, from the female car needs, improve the "female friendly" functions, always let users feel the high-quality driving experience and all-round safety protection.
In order to better return the trust and support of users, Oulat has launched a "Euler Million Pet Sharing Plan" to give back to every user with the greatest sincerity, interpret Euler's love for users with actions, divide millions of Euros together, work together to create a harmonious and friendly circle relationship, and pull in the distance between users and brands.