Purchase of new energy vehicles
This year will be the last window period for state subsidies
According to the latest new energy vehicle promotion and application subsidy policy, the subsidy standard for new energy vehicles in 2022 will be reduced by 30% on the basis of 2021. Vehicles licensed after December 31, 2022 will no longer be subsidized, and there will be no state subsidies for the purchase of new energy vehicles.
Subsidy withdrawal into the countdown
According to the policy, there is no subsidy for pure electric passenger cars with a cruising range of less than 300 km, and the subsidy for pure electric passenger cars with a cruising range of 300-400 km (including 300 km) is reduced to 9100 yuan, and the subsidy is reduced by 3900 yuan; the subsidy for pure electric passenger cars above 400 km (including 400 km) is reduced to 12,600 yuan, and the subsidy is reduced by 5400 yuan. The subsidy for plug-in hybrid models fell to 4800 yuan, and the subsidy was reduced by 2040 yuan.
For vehicles that meet the requirements in the field of urban buses, road passenger transport, taxis (including online car-hailing), sanitation, urban logistics and distribution, postal express delivery, civil aviation airports, and party and government organs, the subsidy standard will be reduced by 20% on the basis of 2021.
The comprehensive withdrawal of the subsidy policy for new energy vehicles implemented since 2009 has entered the countdown. After 12 years of cultivation and development, China's new energy automobile industry has developed rapidly. In 2021, the new energy automobile industry still achieved substantial growth in the face of adverse effects such as the spread of the global epidemic and chip shortage, with production and sales reaching 3.023 million units and 2.99 million units from January to November, respectively, an increase of 1.7 times year-on-year, and the market penetration rate of new energy passenger cars reached 19.5% in November. This has created a favorable environment for the orderly decline of subsidy policies.
Many car companies launched "limited-time insulation"
Subject to policy
Recent sales of new energy vehicles
Usher in a small peak
Many car companies have retreated for subsidies this year
A transition period is set
A sales introduction of Xiaopeng Automobile said: "If you pay the deposit before January 10, you can also enjoy the national subsidy rights in 2021." But price increases are inevitable. Not only is the subsidy declining, we have also been affected by various aspects such as battery raw materials, and have officially emailed consumers to increase prices. Taking its popular model G3i as an example, after January 10, the price will rise by about 5,000 yuan.
SAIC Volkswagen proposed that it can purchase its pure electric ID series before February 28 and enjoy a subsidy of 5400 yuan. Tesla announced that the price of the Model 3 rear-wheel drive version will be increased by 10,000 yuan, and the price of the Model Y rear-wheel drive version will be increased by more than 20,000 yuan.
Most dealers are very calm about whether the decline in subsidies will affect future sales. "Now the new energy vehicle market is full of flowers, with many brands and choices. Since last year, we have felt that many consumers buy new energy vehicles not for subsidies or free Shanghai brands, but because new energy vehicles have high appearance and are smart enough, bringing them a lot of fresh and interesting experiences, we have received a lot of consumers who have replaced fuel vehicles with pure electric models. Chen Yu, city manager of SAIC Volkswagen, said.
From policy-driven to market-driven
Industry experts believe that the mission of the central financial subsidy policy that is about to withdraw from the historical "stage" has been completed, and with its help, China's new energy automobile industry has achieved great development in terms of products, technologies and consumer cognition. At present, among the factors driving the growth of new energy vehicle sales in China, the impact of financial subsidies is no longer important.
In the short term, the impact of subsidy policies may directly lead to price increases for some models, but in the long run, the market will quickly return to stability. Especially in terms of high-end models, China's own brands have frequently exerted efforts to achieve head-on competition with the same level of fuel vehicles, and there have been a group of consumers with relatively high loyalty, which are very little affected by subsidy policies. The development of this batch of brands is also an important symbol of the current maturity of the electric vehicle market and the elimination of subsidies.
From policy-driven to market-driven, the gradual cancellation of subsidy policies can also force the accelerated iteration of China's new energy automobile industry technology, force car companies to provide better terminal products to enhance competitiveness, and ultimately benefit consumers.
Gold Coast Studio
Author | Ye Wei
Photography | Chen Mengze
Edited | Beam group