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CES 2022 look at BMW! This time it unlocks a new way to play with technology

As a feast of the world's latest technology convergence, every year the North American Consumer Electronics Show can see a variety of fresh technology, and this year's CES, BMW instead of the car circle to take the limelight, in the end what are the new ways to play in the car, we hurry to see.

CES 2022 look at BMW! This time it unlocks a new way to play with technology

The first is the future in-car entertainment system, which BMW calls "Cinema Mode," in which the rear row becomes an exclusive private theater, with a 31-inch ultra-wide panoramic display with a resolution of up to 8K, cleverly integrated into the car's canopy system.

Of course, the screen tilt and the touch screen area on both sides are also very ergonomic, users can easily operate with a comfortable sitting position, and also after many crash tests, the dog can ensure the absolute safety of passengers, and finally with the Bowers & Wilkins 4D diamond surround sound system, it can fully bring users the experience of iMAX theater.

In addition to the new in-car entertainment system, BMW also released four new theme modes, namely "Relax Mode", "Expressive Mode", "Digital Art Mode" and "Theater Mode", of which Relax Mode and "Expressive Mode" will be launched by OTA remote upgrade in the second half of 2022. However, only the latest iDrive system is currently supported.

CES 2022 look at BMW! This time it unlocks a new way to play with technology

Under the "soothing mode", the main visual color of the whole car will change to a light and gentle "light cyan", while under the "joyful mode" is "lively yellow" as the main color, supplemented by a dark blue color, and there are two experience modes of daytime and night to choose, bringing users an immersive experience of multi-sensory dimensions such as touch, hearing and vision.

CES 2022 look at BMW! This time it unlocks a new way to play with technology

The third technological feature is the acoustic simulation of BMW electric vehicles that can arouse the excitement experience. At present, BMW is fully accelerating the transformation to electrification, and has launched blockbuster flagship models such as the innovative BMW iX and the innovative BMW i4, and BMW, as the main driving control brand, the sound wave is always an important part of the driving experience.

Therefore, bmw group in conjunction with the Grammys, Oscar and Golden Globe winners internationally renowned composer Hans Zimmer, successfully created a sound that belongs to the future of electric, of course, in addition to the beautiful sound, BMW also designed exclusive sound effects for each "theme mode", and these sound effects will be the first to be installed on the innovative BMW i4 in the first half of 2022.

CES 2022 look at BMW! This time it unlocks a new way to play with technology

As for the most eye-catching at this CES is the "electronic ink" unique technology, after having this function, the body color can achieve a one-click color change effect, if one day after the introduction to the country, Xiaobian predicts that most of the film stores may face the situation of closing the door.

In fact, its color-changing principle is to cover the surface of the body with millions of transparent microcapsules with a diameter of only one hair, and each microcapsule contains negatively charged white pigment and positively charged black pigment, and one-click discoloration can be achieved by controlling the electrodes on both sides of the microcapsule.

CES 2022 look at BMW! This time it unlocks a new way to play with technology

However, "electronic ink" is not all for cool, it also has substantial practical functions, because different colors are conducive to improving the comfort of the car, but also reduce the required energy.

For example, the white body surface can reflect more sunlight, which can reduce the impact of external strong sunlight and high temperature on the interior of the vehicle, while the black body helps to absorb more heat from the sunlight, reduce the energy consumption required for air conditioning heating, and effectively increase the electric mileage.

CES 2022 look at BMW! This time it unlocks a new way to play with technology

In the future, BMW will continue to explore the possibility of user customization and sustainable development with the "electronic ink" technology as a precedent, so as to meet the various types of personalized needs of users.

As the domestic new energy market continues to accelerate and expand, BMW also wants to seize the opportunity, and in the field of new energy, it wants to stand out, and the more forward-looking digital results are obviously convincing.

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