On January 8, three months after Wanda Group and Faww china announced the launch of their strategic cooperation, the first Wanda Hongqi flagship store of the cooperation project between the two sides officially opened for business, which is also another important move for Wanda to enter the automotive circle.
The country's first Wanda Red Flag Experience Center is located in Fengke Wanda Plaza, Fengtai Science and Technology Park, Zhongguancun, Beijing, surrounded by office buildings, which is the core office area of many Chinese private enterprises, including Great Wall Motors.
Wanda Hongqi Experience Center is located in the atrium of the 1st floor of the entire mall, which is the most golden location in the whole mall, not only has a huge square in the middle, but also the escalator and straight elevator next to it can reach all floors.
The business area of the experience center is more than 1,000 square meters, the storefront adopts a white store front, which is very eye-catching, and four exhibition cars are placed in the store, in addition to the traditional sense of saleable Hongqi E-HS9, Hongqi H9, here are also placed EV-Concept and L-Concept two Hongqi latest concept cars, showing the future design concept of Hongqi.
In addition to the above-ground display center, there is also a service area located on the 2nd basement floor of the mall. In addition to meeting the functions of new car delivery, test ride test drive, beauty film, used car consignment and light maintenance function, the underground service work area and the above ground exhibition area can also fully experience a number of automotive technologies such as automatic parking, automatic car washing, and automatic charging.
Compared with the traditional stores in the mall, which only do display and sales, Wanda has moved the entire automobile ecology into the mall, including after-sales service and consumers' innovative technology experience, which is the biggest difference of Wanda Hongqi Experience Center.
Hongqi old car owners can also enjoy the preferential policies for parking, movie-watching, hotels, events, tourism and vacation services brought by Wanda; for new owners, Fengke Wanda Hongqi Experience Store has also launched a value-added gift package worth 10,000 yuan for the first 108 car buyers, including free parking, free movie viewing, Baby King experience coupons and other dining coupons and shopping coupons.
The significance of Wanda Hongqi Experience Center for Wanda will no longer be simple car sales, but around the integration of automobile sales, after-sales service, new energy and surrounding industries, the first new automobile service ecological chain in the country, including service ecology, energy ecology, member ecology, etc.
The cross-border cooperation between Wanda Group and China FAW on new energy vehicles will be a useful attempt to innovate the integrated marketing of new energy vehicles and will bring about a revolution in automobile sales services.