"Musk, do you see me like I'm in arrears with iq?" Some netizens joked that Tesla's recent new cyber whistle will sell for 350 yuan.
There are also netizens on major social platforms to post pictures to evaluate, "the only drawback is that if in the northeast, this time can not be blown, not only frozen mouth but also sticky mouth."
On marketing, on carrying goods, or Tesla insiders.
Trendy items are more difficult to grab than Maotai
When Li Jiaqi has not yet shouted out the slogan of "OMG, all girls, buy it" to attract thousands of girls to place crazy orders, musk's sales of the surroundings have made Tesla's believers Krypton's liver tremble.
On Christmas Eve 2017, Musk tweeted that his "boring company" will sell a "boring card" hat for $20, limited to 50,000, and these hats were sold out in just 3 weeks.
In this way, although the tunnel has not yet opened to traffic, the hot sales of hats have brought nearly $1 million to the startup. After that, Musk, who tasted the sweetness, began to exert his super ability to carry goods.
A month after the hat sold out, Musk launched a trendy item, a flamethrower, priced at $600, limited to 20,000 pieces, and sold out in 4 days.
Earlier, the mobile phone cases, wine bottles, scarves, gloves, etc. that Apple had played with were among Musk's cargo ranges, and Musk could open a grocery store. A serious company that sells electric vehicles, why not do the right business to engage in a side business? Why are the fans so crazy? Are they buying products, or faith?
"It's time to recharge your faith"
"It's time to recharge for faith, I didn't buy a lightning bottle last time, and this time I finally missed the cyber whistle," some netizens commented.
It seems that car companies have also played the fan circle, expensive but best-selling peripherals, testing the user's loyalty and recognition of the brand.
In fact, Tesla is not the only player in peripheral products. The rich have such a big influence and popularity, in addition to their own main business, casually bring a belt of peripheral products can also be sold. Among luxury car companies, Lamborghini has launched Chanel bags, and Rolls-Royce has launched umbrellas of 100,000 yuan / handle.
Among the real estate tycoons, Li Ka-shing personally did experiments for his own medicine, and also called it "Yisheng Dan", and after eating it, he also gave it like a child born in his twenties. I don't know if Li's statement is true, but I heard that Li's spending on it in the past year is 1.56 million, and ordinary people are really discouraged. However, in recent years, thanks to the progress of medical technology, the related technical achievements of the substance "Cylery" have also landed at a more affordable price, and ordinary people can also access it, and after the introduction of domestic JD.com, it is often sold out, and it has to be transferred from the Japanese counter to supply.
It seems that the rich, without exception, usually pay attention to their own "side business", and use their personality charm to attract many fans to place orders.
In fact, whether it is Musk or Li Ka-shing, cross-border peripherals, which means that celebrities need to directly contact consumers, need to know what consumers pay attention to and like, so as to expand their influence, and ultimately drive sales growth through the fan economy.
Musk's personality charm is the brand
What is personality? In Luo Zhenyu's words, the profit of selling standard products produced by industry is bound to be very low, so it is necessary to tie up a certain label or brand to obtain additional profits or exposure, that is, the so-called "personality".
This brand can be said to be a kind of "personality charisma".
For example, in a survey conducted by Global Consumer Research Platform Pipsay, more than 30,000 U.S. adults responded in a survey that 37 percent used Musk's Twitter tweets as an investment reference.
Many of the investors who bet on Tesla are influenced by Musk's personal charm, and they have not even carefully analyzed Tesla's financial statements. There are even fans who specifically collect posts showing Musk and Tesla stock and notify their registered members.
After all, he's the man who just let Wall Street shout "It's terrible"!