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Passion fruit on Wasteland Ridge - A case study of the formulation of Sainfouz protein peptide juice drink

author:Sainfouz Food Institute

"Spring mulberries and blueberries are not enough to pick, fortunately you have timely time, you can also taste the season's 'goldfinger' tips, wrapped sweet, enough pipe." In the middle of summer, at the Desert Road Ridge Farm in Tanjia Village, Baini Town, Chongyang County, Wang Lisha, the owner of the farm, smiled.

Passion fruit on Wasteland Ridge - A case study of the formulation of Sainfouz protein peptide juice drink

Wang Lisha is the daughter-in-law of Tanjia Village, and in 2010, she broke up the enterprise in Dongguan and returned to her hometown to take care of her seriously ill mother-in-law. Seeing that there is still a Bamao Mountain near the Desert Road Ridge, and the villagers guard a few acres of thin fields to live tightly, she began to start a second business in her hometown, set up Hubei Weidi, and drove the nearby ecological agricultural cooperatives and planting cooperatives to build the Desert Road Ridge Farm in an organic way. By the end of 2019, the operating income reached 7.8 million yuan, and it was identified as "Xianning Agricultural Industrialization Leading Enterprise" and "Hubei Leisure Agriculture Demonstration Site".

Passion fruit on Wasteland Ridge - A case study of the formulation of Sainfouz protein peptide juice drink

"My orchard does not use pesticides, the whole process of application of fermented farm manure, even a tree bears several fruits, is also according to the 'eugenics and excellent breeding' method taught by agricultural experts." Wang Lisha insisted on producing excellent products, driving the villagers to earn money, 15 acres of, this year's total output of more than 10,000 catties, this year to give back to the citizens who encountered the epidemic, the picking price from 30 yuan / kg to 30 yuan / kg cap. The yellow peach orchard is picked at a price of 15 yuan / catty, and the peach trees from 1 to 101 are ordered according to the code from the first fruit. ”

Passion fruit on Wasteland Ridge - A case study of the formulation of Sainfouz protein peptide juice drink

Since the 300 mu of land in circulation can only accept nearly 30 villagers to work in the base, on the eve of the Spring Festival, Wang Lisha plans to expand the scale of the base, extend the industrial chain, and drive more villagers to increase income.

Lisa Wang's idea was supported by the Sainfouz (SE) "One Party, One Product" project. In the early summer of this year, under the collaboration of Sainfunz, the first golden passion fruit protein peptide drink was developed, passion fruit from Fujian, protein peptide and beverage formula provided by Sainfunz, the first batch of 3,000 boxes shipped, the second batch of more than 10,000 boxes are being produced, the market response is good.

Passion fruit on Wasteland Ridge - A case study of the formulation of Sainfouz protein peptide juice drink

"In the future, blueberries, yellow peaches, etc. can be used as substrates to add protein peptides to produce more flavored drinks." As long as the farmers around the farm do a good job of standardized fruit planting, they can make money by providing raw materials for the processing plant. After the first shot of passion fruit drinks, Wang Lisha's confidence increased greatly. In the future, more local high-quality specialty crops will enter the factory to become a variety of flavored beverages, bringing more economic income to the local area.

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