Produced | People's Esports
The author | Wang Siqi
Edited | Kevin
In the last few days of 2021, the League of Legends mobile game ushered in the seventh event belonging to 2021.
On December 26, 2021, the League of Legends Mobile Game Professional Qualification And National Competition Track began, and just a week ago, the Mobile Game Professional Qualification And Influence Circuit just finished the final - just one week of gap, two events followed, and this rhythm became a true portrayal of the Second Half of 2021 League of Legends Mobile Game Event.
Back in early 2021, when the League of Legends mobile game won the game version number, about 300 clubs across the country formed mobile game branches to compete for the upcoming LOL-M event. Since then, People's Esports has continued to pay attention to the League of Legends mobile game esports ecology throughout the year. Now that 2021 has passed, throughout the year, League of Legends mobile games have experienced several different periods of process such as game review, event preparation, national costume launch, and event holding. From July to December, seven mobile game-related events were held, and the intensity of this density also made mobile game events one of the most lively e-sports events in the second half of the year.
Race First: In half a year, LOLM has held 7 events
"In 2021, our overall competition is mainly a professional qualification tournament," Eric, head of tengjing sports' new game e-sports, told People's E-sports, "from the end of July to now, basically four months to do seven events, participating in different clubs, players are also different, which is indeed a big challenge for our team." ”
From the super-burning warm-up race on July 27 to the national competition track at the end of December, in 152 days in half a year, the League of Legends mobile game held seven events. With the help of RIOT's global event Spring Breeze, in this year's seven events, League of Legends Mobile Games held the "S0" global S event "Dawn Cup" of mobile games.
Today, the 28 clubs (12 first-tier leagues and 16 second-tier leagues) entering the mobile game professional league are close to completion of screening, and according to statistics, nearly 500 players have participated in the League of Legends mobile game events in the competitions that span the whole year.
"People are always the most important point of sports events, a total of 500 players participate in the League of Legends mobile game events throughout the year, and many of them have found a new stage here. At the same time, there are also commentaries and hosts. These people and stories are also our biggest gain in the past six months. ”
At the same time, a large number of intensive events have been held in the past six months, and for the national service audience, it is inevitable that there will be many events, insufficient focus points, too scattered teams, and low recognition of players.
"Any new project needs to precipitate people and stories, we will definitely because there are too many events, too many new people, resulting in players 'do not know what to watch', even more than half of the team players on the national competition track are not familiar with, the above problems are there," Eric admitted, "This should be solved in the professional league next year, players can focus on these 12 or even 28 club events, and because of the confrontation between them there will be a lot of precipitated stories." ”
Ecological status: the screening of professional league teams has been completed, and the "league year" continues to exert efforts
"People's Esports" launched the "League of Legends Mobile Game Ecological Survey" series at the beginning of the year, launching a total of four pieces of content from the perspective of observers, and in one year, the people and things in the articles have changed accordingly:
Wakakaze's TI team was renamed SA and has now entered the second division;
TF changed its name to TFC Smile as the boss and competed with the TAX team on the track of the national competition;
Guns became the official commentary;
Elixir sold the club and turned himself into a full-time anchor.
The League of Legends mobile game ecology has gradually taken shape in one year, and after completing the screening of professional leagues, waiting for the "league year" to continue to exert strength. According to Eric, the team composition screened by the three major tracks is more diverse, both from the LPL familiar faces, such as OMG, IG, EDG, RNG, etc., and outside the LPL track is "made new friends", there are teams from other projects such as Tyloo, Jteam, there are some newly formed teams, the club currently only has one project is the League of Legends mobile game.
"In fact, overall it exceeded our expectations, as a new tour, when we first envisioned it, we thought that 100 would be good, but I didn't expect so many teams to trust the IP of LOL esports," Eric recalled, "As the pre-season stage of the year came down, there were slowly teams to disband, and there were many clubs that were also preparing for this year's second division, and these changes were very reasonable." ”
The success of the LPL over the years has undoubtedly become the benchmark for the League of Legends mobile game league. As a former "comer", Eric believes that the most successful places in LPL are two points: 1. Tell the story of e-sports well, and 2. Carefully maintain relationships and do a good job in ecological operation.
"Good games, good stories are left behind, and it takes time to settle; at the same time, LPL has handled good working relationships with clubs, partners, rights holders, etc. over the years, and these two points are the two things that we have the most experienced to ensure that there are no detours."
If 21 years is the "selection year" of the League of Legends mobile game, then 22 years should be the "league year" of the mobile game. Eric hopes that the 22-year mobile game league can complete the initial ecological construction in 28 clubs (12 first-tier leagues, 16 second-tier leagues), while at the same time exerting efforts on the global operation of the League of Legends mobile game: "Now many places mobile e-sports are in the process of training, like Southeast Asia and Brazil Mobile E-sports Atmosphere is very good, not inferior to China, how to work together in the new market to build a hand game global e-sports, hand game e-sports competition into a global competition, this is our other direction of expectations." ”