Produced | People's Esports
The author | Wang Siqi
Edited | Kevin
On January 16, 2022, in the final of the three-row match of the Eternal World Championship, JTeam broke through and won the first world championship.
The Eternal Robbery World Championship is the first world-class event for the whole world under the Eternal Robbery E-sports system, and 100 teams from seven major divisions around the world compete for the final multiple championships. As early as July 2021, the holding of the Koi Cup of the "Forever Destroyed" National Elite Tournament has attracted countless players to cheer for it. In the final, the successful victory of the BADA team led by the well-known anchor YJJPP also reached the forefront of Weibo hot search. On the night of JTeam's victory, the Weibo topic #JTeam won the cup robbery championship and received 220 million views, becoming one of the hottest e-sports topics at present.
As a game that has only been launched for less than a year, the paving of its e-sports road has been initially scaled, and in just one year, it has attracted a large number of top teams to participate, and the attention of its events has continued to rise. In the previous report of "People's E-sports" on the ecology of eternal robbery, "Preliminary Exploration of E-sports Ecology", it was mentioned: "The creation of the top event robbery cup is another milestone in the journey of eternal robbery and endless e-sports. At the same time, commercialization, as another part of the e-sports ecosystem, has also demonstrated its commercialization potential in various competitions in one year.
In 2021, "Eternal Robbery" is very busy
At the beginning of 2022, when the Eternal Robbery World Championship was in full swing, when we looked back on 2021, we suddenly realized that Eternal Robbery was just an e-sports project that had just been born less than a year ago. The momentum of its rapid development is truly amazing.
In August 2021, Yong Hao Wu Jian was launched worldwide, as a multiplayer competitive online game with oriental martial arts themes, Yong Hao Wu Jian broke the sales record of domestic buyout games in only 3 months. In one year, it has accumulated 6 million sales worldwide and topped steam's 2021 best-selling game list, setting off a wave of "martial arts e-sports fever" that belongs to the eternal robbery style.
In the face of commendable data, the road of e-sports in eternal robbery has been rapidly paved.
During the year, Yong hao held a number of events large and small. In half a year, from the koi cup with the most national participation to the rapidly launched professional racing track, it is now in the field of world competition. Such as 4AM, OMG, Weibo, Premier League Wolves, JTeam and other teams that we are familiar with have been included in the system, and the e-sports system with "professional clubs" as the core has been built in only half a year.
In the leap-forward attempt of the never-ending e-sports system, its attractiveness to the commercial level is also increasing. As early as July this year, in the Koi Cup, Yong hao wu jian carried out in-depth cooperation with the well-known peripheral brand Yingchi and launched an in-depth customized co-branded graphics card, laying a solid industry foundation. In the ongoing World Championship, the business charm of the eternal robbery is even more prominent, attracting big names from inside and outside the world to join.
What is the business potential of daring to be the first and never ending?
Forever Raiders: JD. and Durex
Among the partners of this cup robbery, the Jingdong New Year Festival is led by Jingdong E-sports and the first in-depth cooperation between Jingdong computer department and e-sports through the Yong robbery world competition; Philips continues to exert force on e-sports through the robbery of the cup; the in-depth cooperation with Durex, Yonghao has absorbed its daring and open attitude, creating an industry benchmark for the forerunner; at the same time, there is also the full support of many internationally renowned sponsor brands such as Intel and Kennox e-sports chairs. The blessing of these big business names highlights the strength and potential of the business ecology of Yonghao E-sports.
How to integrate with commercial brands? As a new e-sports project born in 2021, compared with the "model and fixation" of the previous e-sports project partners, as a new generation of e-sports projects, the attempts to cooperate with different fields are also at the forefront of the market, and the "boldness" of this cooperation has also given everyone a deep impression.
In the 2021 "Forever Forever" World Championship Chinese mainland competition, there is a durex brand image, it is foreseeable that in the future, with the development trend of e-sports to broaden the road to commercialization, more brands will try different fields of cross-industry cooperation through e-sports, and more and more brands will appear in the public vision with Internet products.
2021 is undoubtedly a year of eternal harvest, and the big strides in business expansion are undoubtedly surprising. At the beginning of 2022, Yonghao Wujian began to try to cooperate with its copyright within less than a year of going online, among which CC Live, Huya Live, Bilibili, Douyu, and Kuaishou reached a copyright cooperation with The Everlasting World Championship, which may have taken an extremely important step in the exploration of the commercial value of e-sports copyright and the development of it.
On January 16, 2022, the first Eternal Destruction World Championship came to an end. After a year of development, the e-sports system and commercial value of Yonghao have been reflected and extended through the robbery cup. At the same time, we have noticed that Yonghao has laid the foundation for the four regions to host the tournament in 2021, and demonstrated its ability to land in several overseas regions. Does Yonghao have the ability to continue to expand overseas events in 2022? What is certain is that every step of the new event planning and expansion in the future will undoubtedly make us look forward to it.