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The annual summit of "New Culture and Entertainment, New Consumption" featured four awards from Juren Film and Television

author:A small ruo

On January 6, 2022, the 6th "New Entertainment, New Consumption" Annual Summit hosted by the domestic professional real estate through commercial new media "Three Voices - Narrow Broadcast" was successfully held, at which Juren Film and Television Company was named "Annual Growth Company", and the company's program "90 Marriage Agency" also won the "Annual Innovative Variety" award, "The Whole Marketing of the Little Red Book 214 Single Love Night" won the annual content marketing case and "119 Please Answer" won the annual documentary award. The winning of the four awards also means that Juren Film and Television's company strength, content production strength, shooting level and planning ability have been recognized by the industry.

The annual summit of "New Culture and Entertainment, New Consumption" featured four awards from Juren Film and Television

Juren Film and Television Company's "90 Marriage Agency" mainly focuses on the marriage and love topics of the most concerned and sensitive young people in the current society, and presents the new era of marriage and love to the audience, so as to achieve value resonance. In 2022, "90 Marriage Agency" will walk out of the studio and into the 4 major cities with the highest single rate, focusing on the employees of China's Top 20 Internet factories and solving the problem of marriage and love after the 90s.

As a new content attempt of the marriage and love section of Station B, "90 Marriage Agency" not only satisfies the social marriage value of Station B users, provides high-quality variety-level content to the B station platform, but also is the joint exploration of Station B and Juren Film and Television on the variety theme track. It is worth mentioning that "90 Marriage Agency" by Meng Fei, the most vocal voice in China's marriage and love programs, and a number of emotional experts to create the strongest red bride group in history, each program will have different artists to participate, with the current hottest and hottest love type of film and television dramas and other publicity, step on the proposition of the times, show the new generation of marriage and love concept and value resonance, and seriously serve contemporary young people!

What is quite different from other love variety shows is that "90 Marriage Agency", as the first S-class heterosexual blind date program created by Juren Film and Television and Station B, is more focused, that is, it pays more attention to the marriage and love problems of the post-90s. The "sense of goods" that comes with refusing to be chosen by blind dates creates a more authentic, casual and relaxed social environment.

The annual summit of "New Culture and Entertainment, New Consumption" featured four awards from Juren Film and Television

"Little Red Book 214 Single Love Night", produced by Xiaohongshu and Youku and jointly produced by Jiangsu Satellite TV, is China's first live-action drama-style music creation show launched by Xiaohongshu. Created by the team of Zhang Hongyan of Juren Film and Television, who is good at producing emotional programs, the drama aims to interpret the theme of "love yourself" more vividly through creative concepts and evening parties, and convey the independent and single-minded positive concept of love more concretely.

The award-winning "119 Please Answer" is a 24-hour panoramic tracking fire documentary jointly produced by the Fire and Rescue Bureau of the Ministry of Emergency Management and Tencent Video, which has spent nearly a year in two grass-roots fire stations in Chongqing and Harbin, recording the world through the perspective of firefighters, presenting the daily life of firefighters, and exploring the real issues in contemporary society with different cases.

The winning of the four awards, on the one hand, shows the industry's recognition of Juren film and television production strength, at the same time, as a high-growth company, content production ability is its core competitiveness, the pulse of the proposition of the times, the capture of social phenomena and the display of innovative forms show that Juren Film and Television is forming a virtuous ecological cycle, deeply cultivating the emotional love track, Juren Film and Television is also using works to lead the industry to return to the essence of content.

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