--Marketing--
On December 10, 2021, the "The Year Ahead Outlook 2022 Summit", hosted by BusinessWeek/Chinese Edition and with Mercedes-Benz's electric brand Mercedes-Benz-EQ as the chief strategic partner, was successfully concluded at the Ritz-Carlton, Lujiazui International Finance Center, Pudong, Shanghai. Industry leaders and professional elites in various fields gathered together to interpret the changes in the economic environment of the world today from multiple dimensions and wide perspectives, predict the technology landing and industrial wind direction in the next year, and jointly look forward to the future of global business. Li Jian, publisher of Business Week/Chinese Edition and executive director of Modern Communication Group, and Fan Rongjing, executive editor of Business Week/Chinese Edition, served as on-site moderators of the summit.
The two-day summit covered four major sections of keynote speeches and discussions. On the first day, the sections "Market by Bloomberg Markets" and "City by CITYLAB" were presented, and solid content sharing, intense collision of ideas received enthusiastic on-site feedback and extensive online discussions. The next day was the "Green by Bloomberg Green" and "Young Entrepreneurs" sections.
On the morning of the 10th, the opening session of "Green by Bloomberg Green", Lu Chunguang, President of the Asia Pacific Department of LONGi Global Marketing Center, delivered a keynote speech on "The Present and Future of Green Power". He believes that based on green energy, photovoltaic power generation can play a role in changing and reshaping the ecological environment in desert areas. It plays one of the most important roles in the whole process of carbon reduction. Due to the rapid development of photovoltaic technology, its power generation costs are declining, and by 2050, it will become the lowest cost power generation model.
Liu Xiyuan, general manager of royole technology global brand marketing center, delivered a speech with the theme of "Innovation and Future of Flexible Technology" at the summit site. He said that the most difficult thing about scientific and technological innovation is not to apply innovation, but to conduct research from the bottom line and find the way they can take on the new route. Royole chose the ultra-low temperature non-silicon technology route, from materials, circuit design, production process, module to production equipment, completely independent innovation, and more advantages than the original technical route.
Cai Jinqing, President of Greater China of Kering Group, said in his keynote speech "Innovative Practice Promotes the Sustainable Development of the Big Fashion Industry" that biodiversity is the foundation for the vigorous development of the fashion industry, and without healthy nature, there will be no healthy development of the fashion industry. Many designs and designers are inspired by nature, and forests, fields, and oceans bring us endless vitality.
Bin Zhang, Executive Director of Shui On Management and China Xintiandi, delivered a keynote speech on "The Future We Choose: A Long-Term Perspective on Urban Development and Sustainable Practices". He said that ten years ago we repositioned ourselves, we did not call ourselves real estate developers or developers, because our mission is to be a sustainable urban development solution provider, and always adhere to the "four things": to make space long-lived, capital application, long-term operational perspective and the operation of the industry, industry driven.
During the roundtable session, Fan Rongjing, Executive Editor of Business Week/Chinese Edition Business Group, presided over the roundtable session, and conducted an in-depth discussion on "ESG: Redefining the Enterprise" with Wu Pinhui, Global Executive Director of Fast Retailing Group, CMO of Uniqlo Greater China, and Cai Qinan, General Manager of Advantech Industrial Internet of Things Business Group. From the perspective of the external environment, sustainable development has been valued by the majority of consumers, and the sustainable operation of an enterprise is inseparable from altruism and gratitude. The ESG strategy should influence or promote the implementation of sustainable development values from external trends to customer recognition, so as to bring people, customers and enterprises closer together.
The last link in the morning was the keynote speech of Yin Zekui, Minister of the National Activities Department of the Beautiful Convention, "Win-win between Public Welfare and Business". He pointed out that in the win-win situation between business and public welfare, the "Beauty Convention" has carried out a series of explorations. The first is the summit forum and leader activities of civilized green development. The forum is dedicated to advocating for green practices, while the Leader Event, which allows guests to travel to Tibet to practice garbage removal, was the first season last year, and was broadcast live by CCTV and followed up on a circular basis, with remarkable effects and influence.
In the "Young Entrepreneurs" section in the afternoon, the opening session was a conversation between Lu Yan, founder and manager of the Common Moi brand, and Li Jian, publisher of the Business Week/Chinese Edition business group and executive director of Modern Communication Group, to discuss the "road to transformation". Lu Yan shared her experience as a fashion brand, saying that she "caught up with the period of rapid development of China's economy" and pointed out that China's garment industry has one of the biggest advantages today, "closed-loop integrity". For young people who want to create their own brands, she stressed that it is necessary to understand and attach importance to the entire process of the garment industry, and then to start a business after understanding, the success rate will be greatly improved.
In the keynote speech of Cao Qitai, a famous host and founder of Yigao University, "A Dream Made Out of Nothing: Tomorrow Will Be Better", he shared the original intention of the project "Out of Nothing". In the era of short videos, the online performance field has become a paradise for ordinary people, where should professional performers go? His idea is to leave the data of "talented people" behind, and use the power of science and technology to create a "twin digital person", thanks to artificial intelligence, whose knowledge reserves may be hundreds of millions of times that of humans.
The roundtable session with the theme of "The Cycle of Life and Death of Electronic Products" was presided over by Ye Xiaowei, the founder of Yehyehyeh. ROEHL founder and CEO Johnson Ye and famous science fiction novelist Chen Yufan participated in the intense discussion. Ye Johnson said that for circular economy practitioners, anything that is not used can become a resource in some way. If a product is designed to last, it can become the biggest opportunity for the circular economy. Chen Mufan talked about the relationship between the virtual world and ecological problems, and encouraged people to make improvements to the real world in the virtual world.
In the speech theme of "Reshaping International Education with Science and Technology", Jiang Fangzhou, co-founder of Crimson Education Group and CEO of China, said that Crimson has always maintained its own advantages: the first is long-term planning, starting from the primary and junior high school stages to help students improve their academic comprehensive ability; the second is global resources, with video resources, blog information, school selection systems and other online databases; the third is the tutor network, tutors from leading enterprises and institutions; the fourth is educational technology. Make online teaching more efficient and intelligent.
Behind the audience seats at the event site, there is also a unique arrangement, the new EQS of the Mercedes-Benz electric flagship looks forward to 2022 with the guests present.
In addition to the "spiritual food" of the prospect summit, elites from various industries appreciated and experienced the new EQS with great interest, and praised it as the S-class in electric vehicles.