A few years ago, French cars became popular, and Dongfeng Peugeot and Dongfeng Citroen became popular options for many young people's first cars. However, with the improvement of consumer purchasing power, the BBA has vigorously attacked the young market, and French cars have gradually become "niche", and there has been a state of applause and not applause.
Since the quality is not to be said, it may be a problem of marketing? As a result, Dongfeng Peugeot has made frequent moves this year, not only launching a number of new models, but also actively listening to and adopting the opinions of consumers, taking users as the center, launching a special edition model - the new Peugeot 4008 Creative Edition to meet the personalized needs of consumers.
Listen to user needs and improve product quality
The new 4008 Creative Edition can be said to be produced for users. From the name to the configuration, Dongfeng Peugeot went deep into the user market and carefully listened to customer suggestions.
At the Guangzhou Auto Show held in November this year, the 4008 special edition was officially unveiled, and the official naming collection activity was carried out for users, providing the Dream Edition, Blue Storm, Blue Obsidian Edition, Siege Lion Edition and Creator Edition for users to vote, and finally the Creator Edition stood out and was officially named. "Chuang" means co-creation, "Enjoy" represents the new French quality of life, and "ChuangXiang" expresses the belief and determination of Dongfeng Peugeot to create a future quality life with car owners.
The Chuangxiang version is no different from the ordinary version in terms of appearance, using the Peugeot family-style design language, the lion roar front face, and the jumping tail design, making this little lion more agile and refined. However, in response to user needs, the Chuangxiang version has added an "iceberg blue" body color, and the interior has added red leather sports seats, with diamond-shaped sports style stitching, inheriting the Peugeot track gene and being more dynamic.
Taking users as the core and fundamentally meeting the needs of users is the mission of the birth of the new 4008 Chuangxiang Edition, opening up the user market and allowing more people to see this French-style best SUV.
Excellent value for money with the best choice
The new 4008 Chuangxiang Edition still uses the acclaimed i-Cockpit cockpit, red leather seats with diamond-shaped sports-style stitching, creating a romantic space that belongs to the French car, but the combination of the 12.3-inch LCD screen and the 10-inch color central control screen adds a sense of technology in the romance.
Under the concept of user co-creation, the new 4008 Creative Edition has also carried out a number of popular configuration upgrades. The 6-way electric adjustment of the seat of the main passenger seat, the one-button lifting and lowering of the power window of the whole vehicle, and the electric folding of the rearview mirror bring a more convenient and comfortable riding experience. It is worth mentioning that Peugeot's representative small racing-style multi-function steering wheel, compared with the ordinary steering wheel, the diameter size is 10.4% smaller, the steering speed is 11.5%, and the minimum turning radius of the same level can be achieved 5.3m, with DP-EPS steering power, the steering is easier, very suitable for novices and girls with little strength.
In terms of power, the new car is equipped with a 400THP turbocharged engine, with a 8-speed Tiptronic manual transmission imported from Japan, with a maximum power of 155kW and a peak torque of 300N·m. This engine uses dual continuous variable valve timing technology, which increases power by 10 to 15% and reduces fuel consumption by more than 7% compared to the previous generation of engines.
In addition, the new car is equipped with various leading configurations, such as large brake discs, BREMBO patented heat dissipation technology, Michelin e-Primary "Listening" tires, Bosch ESP9.3 and so on.
The new Peugeot 4008 Chuangxiang Edition is priced at 167,700 yuan, coupled with exquisite appearance, luxurious interior, powerful power, and cross-level configuration, it can be said that the new Peugeot 4008 Chuangxiang Edition is super cost-effective.
Online official direct sales, improve the efficiency of purchase
In addition to listening to user needs in terms of products, in terms of purchase methods, the new Peugeot 4008 Chuangxiang Edition also starts from the user's point of view, abandoning the previous cumbersome dealer sales and changing to the new retail marketing model of official direct sales.
The generation of young people who grew up in the Internet era have long been accustomed to a straightforward, open and transparent online shopping model, and the traditional dealer model and repeated bargaining are no longer suitable for this fast-paced society. Therefore, the new Peugeot 4008 Chuangxiang Edition all adopts the official direct sales mode of online ordering (submitting orders online through the official mini program "Dongfeng Peugeot Lion King Alliance") and offline car pick-up, making the price more transparent, eliminating the process of negotiation between customers and dealers, and making the car buying process more convenient and easier.
Even the psychology of modern young people who want to "lie flat" has been firmly grasped, and the French car that insists on romance has finally been "grounded".
Write at the end:
Dongfeng Peugeot 4008 has always had a good reputation in the market. This time, the Chuangxiang version listens to the voice of the user, from the name to the configuration, it is decided by the user; the official has upgraded its cost performance again, and also innovated the online direct sales method to make it more convenient for users to buy. In time, it will surely become the first choice for young people's first cars again and get more consumers.