After Highlander and Veranda, GAC Toyota "Landa Family" has ushered in a new member!
On January 6, GAC Toyota officially launched a new model based on the TNGA-C platform as a new model launched by GAC Toyota in the compact SUV market, with a total of five new models launched, priced at 125,800-169,800 yuan.
As the third model of the Landa family, although the positioning of the new car is lower than that of the Veranda, with a more people-friendly price positioning and a more accurate product positioning, the new car is likely to become another hot-selling model of GAC Toyota.
The reason for this is that, on the one hand, as a compact SUV, the price of Fenglanda has almost touched the field of competing for small SUVs in the same level of joint ventures. Looking at the joint venture compact SUV segment, most competitors have started at more than 150,000.
On the other hand, on the basis of the entry price, Fenglanda's product strength has not disappointed. In terms of design, the new car continues the design style of the Japanese Corolla CROSS, compared with the main personalized C-HR, Fenglanda is more in line with the aesthetic tastes of home users.
Whether it's the honeycomb grille, the straight and tough body lines, or the full and simple tail design, the overall look of the new car is more focused on creating a simple and generous style.
Relatively speaking, this design style is more attractive. In terms of body size, the new car has a length of 4485/1825/1620mm and a wheelbase of 2640mm. Compared with compact SUVs such as Nissan Qashqai, Volkswagen Tuyue, and Tange, although the new car is not comprehensively surpassed, the overall size is by no means crotch-pulling.
Of course, if you look at the price positioning of the new car, the Fenglanda for small SUVs such as Binzhi and XR-V is even more comprehensively ahead in terms of body size.
Interior, the interior layout of the new car also adopts the family design language, the entire layout is more practical, so the suspension of the central control screen is arranged under some more practical physical buttons. Among them, the floating touch LCD screen can support a variety of intelligent interconnections such as CarPlay, CarLife and Huawei HiCar, which can realize many functions such as online navigation, online video and audio, and car home interconnection.
In terms of safety configuration, the new car is equipped with toyota Safety Sense safety system, which can realize L2 level intelligent driving assistance functions, and has a number of driving assistance functions such as PSC pre-collision safety system, LTA lane tracking assistance, DRCC dynamic radar cruise system and so on.
In terms of power, the new car is equipped with a 2.0-liter naturally aspirated engine, and the transmission is matched with a 10-speed CVT transmission. The maximum power is 126 kW, the peak torque is 203 N·m, and the fuel consumption is 5.7/100 km.
Red dot observation:
Overall, as another new member of the "Landa family", Fenglanda has outstanding advantages in both price and product strength. Not to mention that this is still a new model based on the TNGA architecture, under the market reputation of Toyota's many TNGA models, the market starting point and market attention of Fenglanda are also higher.
After the new car goes on the market, it is expected to compete misplaced with joint venture competitors such as Binzhi and XR-V. In this segment, the demand for young households is also relatively strong, so under the strong market demand, the strength of the product itself is hard enough and the endorsement of the Toyota brand, it can be guessed that Fenglanda is likely to become the first "big dark horse" in the beginning of 2022.