A message that Intel poached the chief chip designer of Apple's M1 made Apple and Intel's "love-hate feud" move to the table again.
The beginning of the story has to start from the chip cooperation between Intel and Apple in 2005. At that time, Intel, which was still the global chip overlord, became its chip supplier at the invitation of Apple, and the cooperation was 15 years (as of November 2020). It sounds like a story of harmony, but the truth is that Intel is super indisputable, has not developed a 7nm chip according to the established schedule, and the process is still stuck at 10nm, which has also exchanged for the infinite dislike of partners (Apple).
In October 2020, local time, Apple released its self-developed M1 chip for the first time, and also unilaterally announced the breakup, ending Intel's 15-year "honeymoon period". However, in order to give this former partner some face, Apple set a 2-year "transition period", during which some products will also use Intel's chips, and all will switch to self-developed chips after the 2-year deadline.
With Apple's cruel breakup, it is the "ridicule" of Intel by the outside world. Apple is obviously not a chip professional, but it can swing at Intel, the chip overlord, and go away, and Intel's position is in jeopardy for a while. In addition, as long as Apple has any new progress on the chip, Intel will be pulled out and "slipped" again, which makes the self-esteem of the old giants where to rest.
Just in October 2021, Apple also unveiled a self-developed chip upgrade version - M1 Max at its new product launch, equipped with TSMC 5nm process, 57 billion transistors, 70% CPU performance improvement, 4 times GPU performance improvement. Many people in the industry have directly called that Apple's decision to develop its own chip is right, and the M1 Max chip is simply hanging the "predecessor" Intel in all directions.
Intel is naturally not far behind. No, Apple's 2-year transition period is fleeting, and Intel, who "doesn't have to look at Apple's face anymore", is also moving continuously, as if to avenge the humiliation of the past. Just this Thursday (January 6), Jeff Wilcox, Apple's former director of M1 chip architecture, announced on the social platform that he would leave Apple and join Intel to help Intel design a single-chip (SoC) architecture for client systems.
In addition to digging people, Intel also sacrificed the 12th generation Of Core mobile processor "Explosion" this week (the week of January 7), and suddenly launched 28 models of 12th generation Core chips. Intel also called the Core i9-12900HK "the world's fastest mobile processor", and the psychology of "benchmarking" with Apple's M1 chip is about to come out.
You know, when Apple released the world's strongest chip in October last year, the head of Intel pointed out in an interview that Apple did a good job, but Intel will not fall on it, and what we have to do is to develop a stronger product than Apple's self-developed chip and strive to win Apple's chip orders again. However, Intel speaks solemnly on his lips, and behind his back engages in the "stealing" set, which is a proper "two-faced person".
According to Apple's plan, Johny Srouji, senior vice president of his hardware department, will continue to lead apple chip team to launch a new M2 chip in 2022, I don't know what kind of bloody storm will be staged in the chip industry at that time?
Wen | Liao Lisi titled | Zeng Yi reviewed | Lu Shuoyi