21st Century Business Herald reporter Zuo Maoxuan reported from Beijing
Recently, the 21st Century Business Herald reporter learned from a number of industry insiders familiar with BAIC Group that an important adjustment has taken place in the management of Beijing Group, and Gong Yueqiong, chairman of Foton Motor, and Liu Yu, chairman of BAIC New Energy, have been promoted to deputy general managers of BAIC Group, and this adjustment has been announced within BAIC.
This is after baicchi group made personnel adjustments to a number of its subsidiaries in January last year, and Jiang Deyi, chairman of BAIC group, once again completed the promotion of two young managers through personnel adjustments.
According to the data, Gong Yueqiong and Liu Yu were born in 1976 and worked in BAIC for many years. Gong Yueqiong, who comes from the Foton system, has been the deputy manager of the financial planning department of Beiqi Foton since October 2004, and then successively served as the manager of the financial planning department of Beiqi Foton, the assistant general manager of Beiqi Foton, the manager of the financial planning department and the manager of the group's comprehensive management department, the vice president and financial person in charge of Beiqi Foton, the deputy general manager and executive deputy general manager of Beiqi Foton. In December 2017, Gong Yueqiong was promoted to Party Secretary, Director and General Manager of Beiqi Foton, chairman of Foton Daimler since August 2019, and chairman of Foton Motor Group in January 2021.
Liu Yu, deputy general manager and general manager of BEIJING AUTOMOTIVE Sales Co., Ltd. from November 2012 to October 2015, director of the purchasing center of BAIC Motor Co., Ltd. from October 2015 to June 2016, vice president of BAIC Motor Co., Ltd. from June 2016 to June 2018, vice president of BAIC Motor Co., Ltd. from June 2018 to June 2020, vice president of BAIC Motor Co., Ltd. and executive deputy general manager of Beijing Hyundai Motor Co., Ltd., and general manager of BAIC BJEV in July 2020. Party Secretary; he was promoted to chairman of BAIC BJEV in January 2021.
In July 2020, Jiang Deyi, former chairman of Beijing Jinyu, succeeded Xu Heyi as chairman of BAIC Group. Because Jiang Deyi is low-key and introverted, the judgment of the outside world on the future development direction of BAIC is not clear. However, some BAIC insiders told reporters that Jiang Deyi is not a stable manager, he is low-key and pragmatic, and has been actively promoting BAIC's internal reforms since taking office, including the establishment of independent special classes, "slimming down" to improve the group's financial situation and so on.
Jiang Deyi's reform of BAIC, personnel adjustment is a very important aspect.
In January 2021, the personnel adjustment plan of 6 subsidiaries and 8 senior executives of BAIC Motor was centrally implemented, completely abolishing the previous practice that the chairman of each business segment of BAIC Group was concurrently served by the general manager or deputy general manager of the group, and the independence of each subsidiary was amplified.
It is not surprising that two young "post-75" executives have been promoted again. In the past few years, due to the changes in the automotive industry, a large number of new companies have emerged, the flow of state-owned personnel has been frequent, and many senior executives of BAIC Group have also left. Liu Yu's BAIC BJEV is the most important segment in BAIC's passenger car business, while Gong Yueqiong's Foton is baicchi group, the best business segment to develop outside of Beijing Benz.
From the Era of An Qingheng to the Era of Xu Heyi to the Era of Jiang Deyi, BAIC has been committed to stimulating the vitality of enterprises and enhancing competitiveness through reform for many years. At present, reform is still an important task for BAIC. BAIC hopes to promote young executives and improve the management level of the company through personnel adjustment, so as to achieve high-quality development.
At present, BAIC, although it is still one of the six major domestic automobile groups, the first Beijing state-owned enterprise with a revenue of more than 500 billion yuan, its various business segments are facing different problems and challenges.
As the "profit cow" of BAIC, Beijing Benz is the only profitable sector in BAIC's passenger car business, but with the liberalization of the joint venture share ratio in 2022, Daimler, which has previously released signals to increase the share ratio many times, has a strong demand for controlling Beijing Benz.
Another joint venture, Beijing Hyundai, has seen sales decline since the second half of 2017, leaving only one-third of its annual sales of more than 1 million units at its peak, and the company has also experienced large losses.
BAIC BJEV is the earliest car company in China to develop pure electric vehicles, and has won the domestic pure electric vehicle sales champion for 5 consecutive years. However, with the decline of subsidies and the transition of the new energy vehicle market to the marketization stage, BAIC BJEV has gradually lost its first-mover advantage. After the huge losses in 2020, the listed company Beiqi Blue Valley will continue to make huge losses in 2021.
In 2020, BAIC BJEV launched the high-end brand ARCFOX Jihu, which is the hope of baicchi group's independent sector. Polar Fox is currently selling two models, the Alpha T and the Alpha S, but the sales are not optimistic.
However, Jihu hopes to cooperate with Huawei to make up for its shortcomings in the field of intelligent driving technology, and released the Alpha S Huawei HI version (now renamed Alpha S new HI version) at the 2021 Shanghai Auto Show, with a price of nearly 400,000 yuan, originally planned to be delivered in December, but finally only achieved small-scale internal delivery, and the future prospects need to be tested by the market.
In addition, Foton's commercial vehicle business is developing well, which is the only bright spot in BAIC's autonomous sector, but Borgward's problems are unresolved, dragging down Foton's performance.
BAIC Group has been overly dependent on joint ventures for many years, and the development of its own sectors has been weak. During his tenure, former chairman Xu Heyi hoped to make a breakthrough in the autonomous sector by introducing Shenbao and taking the lead in independent new energy companies. At present, how to do a good job in the autonomous sector, the BAIC leadership team headed by Jiang Deyi still needs to break the key to the problem.
Of course, the importance of BAIC to the Beijing municipal government is self-evident, and in the past 20 years, BAIC has been the pillar of Beijing's automobile manufacturing industry. However, in 2021, Beijing Shunyi and Yizhuang have successively introduced ideal cars and millet projects. At the same time, Beijing is also actively helping a large number of autonomous driving companies to carry out tests. At the recently held 2022 Beijing Two Sessions, Beijing specifically mentioned that it is necessary to actively promote the start of Xiaomi automobile and the construction of ideal cars.
In the future, the development of Beijing's automobile industry will enter the stage of multi-brand joint promotion of industrial chain development, from this point of view, BAIC Group, as the largest state-owned enterprise in Beijing, bears more responsibilities while also shouldering greater pressure.
The road to reform of BAIC Group has a long way to go.