Recently, a personnel appointment news came from BAIC Group, and BAIC has announced that Gong Yueqiong, chairman of Foton Motor, and Liu Yu, chairman of BAIC BJEV, have been promoted to deputy general managers of BAIC Group.
According to public information, both executives were born in 1976. Baiqi BJEV, which Liu Yu is responsible for, and Foton, which Gong Yueqiong is responsible for, are important business segments of BAIC Group. However, unlike BAIC BJEV, which is "concubine" of BAIC, Foton, as an independent listed company, has always had a relationship with BAIC.
It is worth mentioning that although the two entered the senior management of BAIC at the same time, the performance of the business units previously responsible for by the two vice presidents was very different.
BAIC's new energy vehicle sales were 103,000 units in 2017, 158,000 units in 2018, and 150,600 units in 2019, reaching a peak in sales. Since then, it has fallen all the way, with full-year sales of only about 25,900 units in 2020. As a high-end pure electric brand of BaicC BJEV, Jihu Automobile will deliver only 4993 units in 2021.
Compared with the challenges of BAIC BJEV, baic motor's performance of BAIC Foton has maintained growth, with a total of 538,000 vehicles sold in the first three quarters of 2021, with revenue of 47.75 billion yuan, an increase of 4.63% year-on-year; net profit of 290 million yuan, an increase of 3.94% year-on-year.
Industry insiders believe that the current BAIC sales are seriously "partial" and face extremely severe development challenges, and this personnel appointment move may reveal BAIC's reform actions.
In fact, since Jiang Deyi took over the chairman of BAIC Group in 2020, he has been actively promoting the internal reform of BAIC, including the establishment of independent special classes, "slimming down" to improve the group's financial situation, etc., and the most important aspect is personnel adjustment.
In the New Year's Day message in 2021, Jiang Deyi, who had just been in office for half a year, clearly stated, "We adhere to the problem-oriented, do something, do something, start from the group leadership team, start from the 'key minority'..."
To this end, in January 2021, the personnel adjustment plan of 6 subsidiaries and 8 senior executives of BAIC Motor was concentrated, completely canceling the previous practice of the chairman of each business segment of BAIC Group being concurrently appointed by the general manager or deputy general manager of the group, and the independence of each subsidiary was amplified.
Moreover, in October 2021, BAIC Group released the official news that BAIC Group intends to recruit 2 professional managers for the social marketization as deputy general managers of the group, one of whom is in charge of its own brand and one is in charge of production and operation.
Just did not expect that three months after the release of the market-oriented selection, BAIC Group still chose internal promotion.
There is no doubt that in response to the new appointment of Liu Yu and Gong Yueqiong, the industry is not optimistic, "THE PROBLEM OF BAIC is that the vitality of people is not enough, and the purpose of its market-oriented selection is to attract high-end talents through market-oriented methods and flexible mechanisms, so that they can give full play to their energy on the platform of BAIC Group, and now BAIC Group has chosen Liu Yu and Gong Yueqiong, who have been immersed in BAIC for a long time, which is basically equivalent to abandoning the market-oriented path, and perhaps BAIC will continue to linger in the original shackles." ”
Indeed, although Liu Yu and Gong Yueqiong are both post-75s, they are all old BAIC people, and it is difficult to expect them to form a strong impact on the rigid BAIC management system, once they have no room to play, it is like boiling frogs in warm water, and eventually they will sink into the beiqi's mortar.
Jiang Deyi hopes to promote young executives, and he fantasizes about achieving the purpose of improving the management level of enterprises, obviously internal promotion is not a good medicine. The road to reform of BAIC Group has a long way to go, whether it continues to sink or tears a hole in the deadlock, at least it has not yet seen the dawn.
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