Recently, the "Delivery of Positive Energy in the Industry 2021 Projection Era Big Screen Ceremony" (hereinafter referred to as the "PJ Festival") activity, the big screen professional audio-visual "2021 Annual Excellent Brand" award was officially released. The award is only to recognize those brands that have made outstanding contributions to the development of the domestic large-screen professional audio-visual industry in the past year, invented and innovated new technologies and new products in the industry.
As a brand that is expected to usher in the global DLP projection technology product champion throne for 13 consecutive years, BenQ will continue to lead the development of the industry in the application innovation, product innovation and technological innovation of the international commercial display market in 2021, providing a number of excellent display technology solutions for the domestic market, promoting the high-quality development of the domestic professional audio-visual industry, and once again winning the "2021 Projection Times Network Excellent Brand Award".
Smart: BenQ closely follows the main line of the times
BenQ is a global practitioner of business intelligence. In particular, in July 2020, BenQ once again launched the E series of new products E592, E590, E582, E530, E330 and other intelligent business projectors - this is the industry's "largest" intelligent business projector "new show" ever. In 2021, BenQ will continue to improve its broad intelligent display product line, and expand the scope of intelligent technology applications in product lines such as business projection, home projection, business conference tablet, and digital signage tablet.
For example, in mid-2021, BenQ ST4302S/ST5502S smart single-screen digital signage tablet products officially landed in the domestic market. These two products adopt the design of display, audio and content management software in one, with built-in Android operating system, linked cloud platform, intelligent service, with BenQ's self-developed X-Sign information release system, to achieve unified control of headquarters, without external networking, communication or playback equipment, to achieve "one machine in hand, global intelligent deployment". At the same time, BenQ digital signage displays have also enhanced the scene-based design on specific effects: for example, a slimmer fuselage is conducive to "store aesthetics"; the matte screen not only minimizes the reflected light on the surface of the screen, but also strengthens the visibility of indoors and outdoors...
For example, in 2021, BenQ will continue to increase the layout of "home intelligent projection". Including 4K intelligent projection GK100, creative micro intelligent projection micro projector GV30, high-quality three-color intelligent laser TV i985L/i980L, monochrome intelligent laser TV i930L and other new light source products, fully meet the needs of multiple home intelligent projection display.
Overall, 2021 is the "year of continued replenishment" of BenQ's intelligent business display product line, and the smart product rookies are mainly based on the further product line improvement on the basis of the 2020 smart strategy explosion. However, this does not prevent BenQ from continuing to dominate the global commercial large-screen market with an "extremely powerful" intelligent projection and smart tablet product line. Including new products in 2020 and new products in 2021, BenQ's intelligent "display" is blooming everywhere, gradually forming an "iterative replacement" situation for non-intelligent products in the traditional commercial display application market.
BenQ believes that the integration of display devices with intelligent technology is the basis for the integration of display devices into the future smart society and the application ecology of 5G+AIOT. This is not only the demand of the household market, but also the demand of the commercial market. Especially in the business projection market, the lack of intelligence of traditional products is the "reality core bottleneck" of its poor application experience. At present, BenQ has become the strongest promoter of intelligent business displays, especially the "storm" of intelligent business projection, and In 2021, BenQ will lead the industry with a great market advantage.
Creative: BenQ uses new value to promote the popularity of the big screen
2021 is the "big year" of BenQ's "creative big screen" products. Whether it is the home market, commercial or engineering market, BenQ is highlighting the comprehensive innovation of "application value".
For example, the home LED smart projector GV30 adopts a special water droplet round body shape, can be placed in the exclusive magnetic base, without external tripod, through the way of rotation can change the projection angle, can support the maximum 135 degree elevation angle projection, and even direct projection to the ceiling, greatly expanding the experience convenience of micro projection applications, for the industry similar positioning product benchmark. At the same time, the product also has the industry's largest 16W loudspeaker, which brings the combination of good picture and good sound to the extreme.
Not only for household use, but also for commercial products, BenQ is also "creative without limits". For example, on the conference room large-screen audio-visual, BenQ launched a DVY21 1080p webcam in 2021, a DVY22 4K camera, and a PTZ-based DVY23 camera. They can be used as intelligent video conferencing components with the BenQ ST02 Conference Room Monitor Series. Unlike most conference displays "built-in camera" function model single, no selectivity, often can not adapt to different shapes, different presentation standards, different space of the conference room needs, BenQ through the professional series of camera products, to bring the booming video conferencing market more "application professionalism".
In addition to the "creativity, innovation" of products, BenQ also attaches great importance to the innovation of "product application" in 2021. For example, in 2021, BenQ launched two competitive laser engineering ultra-short throw/short throw projectors, the LU960UST/LU935ST, which were used in golf simulators and became a new generation of indoor golf simulation training scene immersion tools. For example, in 2021, BenQ used 10 BenQ laser short throw engineering projectors in the four major memorial hall projects of the CPC to create immersive images that fit the special-shaped wall surface and tell the history of the four major CPC members; in 2021, the Jiangyin Horse Culture Museum project used a total of 23 BenQ laser engineering projectors, which have a high brightness of 7,000 lumens, rec.709 color gamut coverage of 96%, and real color restoration technology, bringing a "sense of real reproduction of history" From October 28, 2021 to November 1, 2021, at the ADM Art Exhibition of Hangzhou Wulin Star Expo Center, BenQ brought the E series intelligent high-brightness projector, from the indoor punch card photo point to the outdoor lawn camp, creating a "whimsical" world of light and shadow...
Only more creative apps can maximize the value of displaying large screens. This is the basic strategy that BenQ Products adhere to. In 2021, BenQ continues to expand the new frontier of creative display, and works closely with upstream and downstream partners in the industry to create breathtaking "creative display" miracles in products, solutions and industry exhibitions.
Quality: BenQ's trump card for high-quality large-screen audio-visual supply
In 2021, BenQ Commercial Products continues to adhere to the "quality" doctrine. Determined to conquer high-end customers through a high level of product effect and experience value. With the high level of professionalism of international brands, we will promote the continuous upgrading of the domestic audio-visual large-screen market.
BenQ, for example, is the global pioneer of "color standard" display. BenQ is the world's first and only enterprise with Pantone color key screen (size from covering 43 inches to 85 inches) digital signage products, and BenQ also provides non-standard 16:3, 16:5 and other special bar screens (sizes include 24 inches, 28 inches, 38 inches, etc.) on lcd display to meet the special needs of the commercial display market, especially shelf-type displays.
Not only liquid crystal displays, but also BenQ emphasizes the "color accuracy concept" on projection displays. BenQ's home laser TV flagship, which came out in 2021, is also its first batch of three-color laser TV products i985L/i980L, which is different from the common three-color laser TV RGB red-green-blue hybrid integration and packaging solutions, creatively applied two sets of RGB red-green-blue hybrid chips and two sets of G/B green-blue mixed chips combined with the structure, of which the red chip uses independent packaging and heat dissipation structure - this new panchromatic laser light source structure, higher brightness, higher heat dissipation efficiency, higher proportion of red light, This results in the high coverage of the BT.2020 gamut.
In addition to continuing to adhere to the color accuracy concept of large-screen audio-visual, BenQ has also strengthened the development of "special value" application mode products in 2021 in order to get a new upgrade in the "usable professionalism".
For example, BenQ's 4K short-throw home projector TK700ST is new, focusing on game functions and sports functions. The product configuration has 4K resolution, short-throw lens 2 meters can project 100-inch large screen, to solve the problem of home large screen projection space limitations; 3000 lumens ultra-high brightness, ahead of mainstream home projectors, ambient light adaptability is strong enough; especially its real set of 4K HDR 240Hz 4ms low latency technology, to meet the high refresh rate needs of gamers.
For another example, BenQ's 2021 traditional home investment product line, another new product W1800, not only strictly follows the 100% Rec.709 color gamut, but also ensures that the color production standard of the film source is consistent with the color standard of the playback device. Moreover, the first "filmmaker mode" has the function of opening the "filmmaker mode" with one click, which can make the display screen conform to the schematic diagram of the production staff and avoid the unreal "vividness" caused by excessive image processing. This feature is very suitable for professional home gamers who pursue "cinematic texture", especially "old cinema texture and film cinema texture". At the same time, the W1800 further optimizes the focal length of the lens, which can project a 100-inch giant screen at 2.5 meters.
The quality of the product is the lifeblood! Industry experts pointed out that at present, projection, liquid crystal, LED and other commercial display technologies are in a period of rapid development, and it is inevitable that there will be some "indiscriminate" products to engage in short-term speculation. In such an industry background, international brands such as BenQ are just a wisp of clear flow, and they are the "mainstay" of the industry's consumption quality. Through high-quality innovation and upgrading of product performance and experience, the domestic commercial display industry can develop rapidly on a healthy and sustainable track.
Postscript: In 2021, BenQ Shangxian product line continued to adhere to the intelligent, creative and high-quality development route, through the coordination of global resources and global intelligence, provided a large number of industrial upgrading experience and excellent product supply for the domestic market, continued to promote the rapid progress of the domestic commercial display industry, and successfully won the "PJ Ceremony" "2021 Annual Projection Times Network Excellent Brand Award" again. This is a recognition of a series of technological advances in BenQ's 2021 Shangxian product line, many new product debuts, and massive innovative application achievements, and it is also an expectation for the endless development potential of BenQ Shangxian products in the future.