With the advancement of new energy vehicle technology, the improvement of mileage, and the improvement of consumer acceptance, the proportion of new energy vehicles is increasing, and paying attention to the trend of new energy vehicles has become an important issue in the industry. On January 5, 58 Auto, a brand under 58 Tongcheng, released the "2021 New Energy Vehicle Replacement Flow Research Report", which integrates data from multiple dimensions such as region, brand, car system, price, etc., and conducts in-depth research on the new energy vehicle market in 2021.
The report shows that due to the impact of policies, the replacement of new energy vehicles in first-tier cities is higher; micro and compact new energy vehicles below 200,000 yuan are more favored by consumers. The report pointed out that economic practicability is still the main theme of the new energy replacement market, and models between 150,000 and 250,000 yuan in the future will become the focus of competition among car companies.
The eastern region is hot with high replacement
The report shows that in the context of the decline in sales in China's passenger car market, the new energy vehicle market has risen against the trend. From January to November 2021, the cumulative sales of new energy passenger cars exceeded 2.5 million units, an increase of 178.3% year-on-year, and as of November 2021, the penetration rate of domestic new energy models has increased from 5.8% in 2020 to 14%. Reflecting the rising new energy vehicle market, it is becoming a must for car companies.
From a regional point of view, the replacement users of new energy vehicles are mainly concentrated in the eastern region, of which Guangdong, Shanghai and Beijing account for 14.9%, 9.3% and 8.3% of the new energy replacement market, respectively. In terms of cities, in addition to Shanghai, Beijing, Shenzhen and Guangzhou, Cities such as Chongqing, Nanning, Chengdu and Qingdao have also become cities with high replacement heat. According to the analysis of the report, the geographical distribution of replacement users is consistent with the sales volume of automobiles and the economic level of the population, especially in the four first-tier cities of Beijing, Shanghai, Guangzhou, and Shenzhen, affected by policies such as purchase restrictions and restrictions on fuel vehicles, the replacement of new energy vehicles is hotter than that of other cities, in addition, municipalities with higher economic foundations and provincial capitals are also areas that can be dug deep by future car companies.
At the price level, replacement users are most concerned about new energy vehicles in the middle and low price range below 200,000 yuan. Among them, the new energy vehicles of 100,000-150,000 yuan are the most concerned by replacement users, accounting for 21.11%, 50,000-100,000 yuan and 15-200,000 yuan are 18.96% and 16.06% respectively, while more than 10% of users pay attention to high-priced models of more than 300,000 yuan. Reflecting that the replacement of new energy vehicles by users is mainly used for daily transportation, manufacturers can focus on the layout of the range below 200,000 yuan, and the models between 150,000 and 250,000 yuan in the future will become the focus of competition among car companies.
BYD leads the attention list
In terms of model level, the attention of replacement of mini cars accounted for 41.84%, and the attention of medium-sized cars, compact cars and medium-sized SUVs accounted for 17.47%, 14.56% and 10.27% respectively. The reason why mini cars have become the first choice for replacement users is that they are more practical and have good mobility. In addition, the report also pointed out that with the economic development and the change of consumption concepts, compact cars will become another focus area of user replacement. In terms of brand distribution, due to the early development and leading technology, BYD and Tesla have become the top two new energy manufacturers who are most concerned by replacement users. Among them, BYD has obvious advantages, leading the new energy manufacturers' attention list.
Among the new energy vehicles that replacement users are most concerned about, Hongguang MINIEV's attention is significantly higher than other models, and the replacement heat in Beijing and Shanghai ranks first, which is not unrelated to its high cost performance, flexibility and convenience. At the same time, the models with the highest attention to replacement in Guangzhou and Shenzhen are ALON S and Han EV. The report pointed out that the development of new energy vehicles is becoming more and more mature, which is related to the development of the regional population and economic level and the enhancement of new energy vehicle product strength; Guangzhou and Shenzhen areas are affected by the region, and local new energy vehicles such as GAC E-An and BYD are more concerned.
Relying on the closed-loop ecology of used cars and new cars retained under the ecology of 58.com, the "2021 New Energy Vehicle Replacement Flow Research Report" released by 58 Automobile analyzes the supply and demand of the new energy vehicle market with objective and real data, providing a decision-making reference for automotive industry practitioners and consumers. In the future, 58 Auto will continue to release special research data and reports to the industry, OEMs and users, build a bridge between consumers and car companies, and help optimize and upgrade the automotive industry.