Capture the new first-tier cities volvo replacement flow research report

58 Auto integrates data from multiple dimensions such as brand, car system, price, and region to conduct cross-analysis of displacement flows by opening up new and used car data, so as to conduct in-depth research on the Volvo brand.

Report Summary:

●Beijing has a high degree of attention to the Volvo brand, combined with the restriction policies and purchasing power in Beijing, Volvo can focus on the layout of new energy and high-end products in the region to obtain more users.

● The replacement of new cars by owners of the original luxury brands is not limited to the price, but also pays more attention to the brand and the added value brought by the brand. Following the example of brands such as Lexus and Cadillac, Volvo can adopt differentiated pricing strategies to narrow the gap with first-line luxury and acquire more potential users.

●The original cars of the replacement Volvo owners are mostly joint venture cars and luxury brand entry-level models, and car companies can focus on intercepting BMW 3 Series, Maiteng and Audi A4L models, grabbing the core replacement traffic of competitors and extending the customer base.

● Although luxury brand users such as Volvo pay more attention to the price range of 400,000+ or less, there is still a certain demand below 200,000.

The brand can lay out the scooter market and strengthen the scooter function.

The following is the body of the report: