After 14 years, more than 700 newsstands in the capital have once again worn "Olympic new clothes"

Do you remember those Olympic-themed posters on the streets of the 2008 Beijing Olympics at the newspaper kiosks? Their appearance lit up the Olympic style of the city. Today, 14 years later, more than 700 newspaper kiosks in the city will once again "go to the new" and decorate the "City of Two Olympics" with the theme poster of the "Beijing 2022 Winter Olympic and Paralympic Games Official Chinese Journal".

This morning, at the postal newsstand in front of the Fuguiyuan Shopping Center on Guangqumennei Street, three workers from Beijing Post were busy. Soon, three brand-new posters printed with the words "City of the Two Olympics, The Journal of the Double Olympic Games" and "The Official Chinese Journal of the Beijing 2022 Winter Olympic and Paralympic Games will be officially published on January 21" were plastered on the public welfare bulletin board of the newsstand. The theme poster with white and blue as the main colors was just pasted, and it immediately attracted passers-by to stop and watch: "This poster really has a Winter Olympic atmosphere." "Winter Olympics? I'll have to take a look at it when the time comes. Many passers-by took out their mobile phones and scanned the reservation QR code on the poster to understand the specific situation.

Starting from today, in addition to this postal newsstand, more than 700 postal newsstands distributed in 12 districts such as Dongcheng, Xicheng, Chaoyang and Haidian will also be "wearing" the "new clothes" of the Winter Olympics, and citizens can feel the "double Olympic" atmosphere of Beijing in the most intuitive way when walking in the community, streets, subway stations, and bus stations.

It is understood that the "Beijing 2022 Winter Olympic and Paralympic Games Official Chinese Journal" is officially authorized by the Beijing Winter Olympic Organizing Committee and undertaken by the Beijing Daily Newspaper Group, and will be officially launched on January 21. The Winter Olympics journal is divided into two time periods, of which the Winter Olympic Games journal is published from January 21 to February 21, 2022, with 16 editions of 32 issues per day, and the Winter Paralympic Games journal is published from March 1, 2022 to March 14, 2022, with 8 folios and a total of 14 issues per day.

This first official Chinese in the history of the Winter Olympic Games will record a wonderful, extraordinary and outstanding Winter Olympic Games through omni-channel, panoramic and multi-dimensional media communication, and show the charm of Beijing as the capital of a big country and a city of double Olympics. After the publication of the Winter Olympic Games, it will be in the permanent collection of the Capital Museum.

The reporter learned that there are only two channels for the public to read this paper version of the official Chinese journal, one is through postal subscription, and the other is purchased from the postal newsstand. To this end, these more than 700 newsstands replaced with posters for the Winter Olympics will also become "road signs" and "entrances" for citizens to purchase the games. On January 21, the inaugural issue of the Winter Olympics will be available at all postal newsstands. Postal Reservation Hotline: [phone], booking until January 18.