January 7 news, according to netizens broke the news, the next release of the Samsung Galaxy S22 series will usher in a wave of price increases, of which the highest configuration of the Galaxy S22 Ultra price will reach 1430 euros (about 10317 yuan). The Galaxy SS series will be equipped with a Snapdragon 8 Gen 1 processor as standard, and the Price of the Galaxy S22 and Galaxy S22 Plus in 8GB+128GB configuration will be 912 euros (about 6579 yuan) and 1119 euros (about 8073 yuan), respectively, which is a significant increase compared with the S21.
In contrast, in The European region, the starting price of the iPhone 13 and 13 Pro is 939 euros and 1189 euros respectively, which is slightly higher than the price of the Galaxy S22 series, and it is not difficult to see Samsung's idea of benchmarking the iPhone 13 series in terms of price.
Some analysts said that the price increase of the Galaxy S22 series is related to the problem of Samsung's supply chain.
In December last year, it was reported that there were major problems in Samsung's internal supply chain, which directly led to the postponement of the Galaxy S22 series, which was scheduled to be released in January this year, and the release date was set for the end of February. If this news is true, then the increase in costs caused by supply chain problems is likely to be one of the reasons why Samsung decided to raise the price of the Galaxy S22 series.
However, thinking that last year, Samsung's price on the Galaxy S21 did an almost crazy downward exploration, the official starting price of 3999, the channel in a few months later the starting price of the same model came to 3599, this price range is also the most white-hot area of the domestic smartphone market competition.
Perhaps this year Samsung will still adopt the same strategy, that is, through the "super cup" Ultra model positioning ultra high-end, the top version of the price to 5 figures is not impossible. The "big cup" is still an awkward existence, maintaining between 4500 and 5500 yuan, while the "middle cup" Galaxy S22 continues last year's strategy and tries to move as much as possible.