"Common prosperity" has relayed the "all-round well-off" and has become the latest hot word in foreign media, including Bloomberg, CNN, consumer news and business channel (CNBC) and other foreign media are focusing on "common prosperity". Recently, in a bloomberg report, especially taking China's live e-commerce company Xin Xuan as an example, introduced a new model of China's live e-commerce to help farmers increase their income and promote common prosperity.
Under the epidemic, the development experience of China's live e-commerce has attracted global attention. Since 618 in 2021, European and American media such as Italy's 24-hour Sun, Portugal's Luza News Agency, and the United States CNBC have reported on the live broadcast mode of China's head live broadcasting company Xinxuan Group, which has aroused the attention of various countries to China's live broadcast e-commerce industry.
Bloomberg interviewed Xin Youzhi (online name Simba), the founder of Xinxuan Group, and reported on China's new model of wealth creation that promotes the sales of agricultural products and increases farmers' incomes through live e-commerce models. It is reported that Xin Youzhi and Xin Xuan anchors have driven more than 600 million yuan in sales of agricultural products through live broadcasting, of which more than 50 million duck eggs have been sold to farmers in Jiangmen, Guangdong Province, creating a "head anchor + landmark product + IP upgrade" agricultural assistance model.
In the report, Xin Youzhi mentioned, "Farmers really don't know much about packaging, marketing or logistics. So we patiently teach them. He also said: "The live broadcasting industry should help more vulnerable people get rich, and we decided to open a school to share and impart the knowledge and skills of live e-commerce, so that farmers have more opportunities to get rich." ”
Through the in-depth understanding of domestic live e-commerce cases such as Xin Xuan, foreign media have increasingly found that China's concept and measures to promote common prosperity are not only the government's moves, Chinese enterprises are also actively practicing the concept of common prosperity, and constantly exploring new ideas, new models and new measures worth learning from the world.
【Author】 Zhao Binghui
【Source】 Southern Press Media Group South + client
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