Yin Siyao: Protecting "tradition" is also a kind of cultural "innovation"

Author: Yin Siyao, High-tech Campus of Chengdu Foreign Chinese School

In recent years, why has the Forbidden City become popular overnight? Why did "Huayin Old Style" go from "Small Farm Song" to the world stage? Why chengdu Taikoo Li has become a must-visit "net red place" for Chinese and foreign tourists coming to Sichuan... Why is a program called "Reading" launched by CCTV widely focused on by all walks of life?

In fact, behind these seemingly disconnected phenomena, there is a common element - culture, traditional Chinese culture, but at the same time they have given them the characteristics of the times, which makes them become the current Internet celebrities. Carefully analyze the events of these "net reds", if there is no traditional "root", it will inevitably appear "a thousand cities and one side", and naturally there will be no future vitality.

Let the culture "come alive". From selling only postcards, badges and other common souvenirs to the opening of official WeChat, from selling tickets to Taobao posting articles recommending notepads designed based on an emperor, to cosmetics with "Forbidden City joint model" red all over the beauty circle, the packaging is a strong Chinese style, or fresh and elegant, or inlaid with gold and silver, popular among thousands of girls, all kinds of little fairies have said "smashing pots and selling iron also want to enter" and so on, so that another Forbidden City has entered the vision of modern people's lives.

Preserving tradition and "integrating" into the modern. No one could have imagined that the well-known singer Tan Weiwei could appear in a folk song that shows the rough and heroic of Lao Shaanxi - "Huayin Old Cavity", and can also "become famous overnight", which is a very perfect work that integrates traditional Chinese culture with modern rock, in fact, it explores another way of cultural innovation. For example, its lyrics, "The Yellow River that shouted turned a bend", "What kind of sky is the sky of Lange Yingying", "The people's hearts are filled with the sky of Lange Yingying", "Zhou Qinhan has been facing the loess for thousands of years", "We are facing the loess and turning our backs to the sky", "The people are looking forward to the sweetness of the day", "We are looking forward to generation after generation", "Hoping that the dragon will turn over" - this simple language is actually the "heart words" of the people yearning for a better life, and the "Chinese Dream" that the people of the whole country are struggling for at the moment.

To avoid the innovation of "one side of a thousand cities" is actually to retain the original style. Chengdu Taikoo Li has become one of the destinations that must be reached after coming to Sichuan, not because it is very big, not because the port is good, and there are no more merchants here. Most people come to visit Taikoo Li, mainly to feel the leisure and fashion of Chengdu. Because, this project retained a lot of Chengdu elements at the beginning of the construction, while the area is less high-rise buildings, quaint buildings, traditional courtyards plus now fashionable goods, constitute a different kind of "landscape", commodities may be everywhere, but many unique elements of Chengdu with time imprints, other places can not have, so this "can not move away" Chengdu Taikoo Li will be favored by people at home and abroad to Sichuan.

As the saying goes, "learn the rich five cars", the ancients cloud "the book has its own golden house"... In fact, it is to let us read more books, how good books, all chinese traditional masterpieces, and the emergence of the "Reading" column should be reasonable for the needs of this part of the people, awakening people's desire to return to the psychology, but at the same time to meet people's "mobile phone does not leave the hand" habits, not only to share excellent culture, but also to lose the modern like "touch screen" fashion. Although some people have different views on this, just like a coin has two sides, it will not affect their role in serving the people and passing on the future. I sincerely hope that under the influence of "Reading", more people will be able to like "reading" from now on, read good books, read more books, and better understand our future.