From January 7th to 8th, the 2022 Guangdong Province "Intangible Cultural Heritage, Culture into Ten Thousand Homes" exhibition and performance activities will be held in the urban area of Shanwei City.
At the 2022 Guangdong Province "Intangible Cultural Heritage Year, Culture into Ten Thousand Homes" Intangible Cultural Heritage Exhibition and Performance Activity and the "Winter Shanwei" Carnival Press Conference held on the afternoon of January 5, the reporter learned that the activity was guided by the Department of Culture and Tourism of Guangdong Province and hosted by the Shanwei Municipal People's Government. As an influential intangible cultural heritage communication brand activity cultivated by Guangdong Province in recent years, choosing to be close to the Spring Festival and holding it with the theme of the New Year is an important measure to adhere to the creative transformation and innovative development of intangible cultural heritage and meet the needs of the people's spiritual and cultural life, and can also greatly enrich the spiritual and cultural life of the masses during the festival, and create a strong festive atmosphere of joy and harmony, celebration and enthusiasm.
The event selects intangible cultural heritage projects with high audience love and distinctive local characteristics from all over the province, displays and performs in the form that the masses like to hear, and records and displays them through short videos and online live broadcasts, and at the same time carries out a series of activities such as intangible cultural heritage markets and live shopping in combination with the characteristics of the host area, so that intangible cultural heritage can enter the public life, improve the visibility and awareness of intangible cultural heritage, and improve the sense of gain and happiness of the masses.
The event is rich in content and novel in form, and is carried out online and offline at the same time. There are three main contents of the offline activities, namely the "Intangible Cultural Heritage into Ten Thousand Homes" Intangible Cultural Heritage Exhibition and Performance Activity and the Launching Ceremony of the "Winter Shanwei" Carnival held at the Ma Sicong Art Center in Shanwei City on the evening of January 7, which will focus on the fruitful achievements and vivid practices achieved in the protection and inheritance of intangible cultural heritage in Guangdong Province, and award medals to the Shanwei Red Bay Provincial Global Tourism Demonstration Zone and the newly selected 11 provincial intangible cultural heritage workstations; from January 7 to 8, the "Colorful Intangible Cultural Heritage Welcome new year" will be held in Mazu Square in the city's urban area. The Intangible Cultural Heritage Market will combine cultural, tourism, agriculture, economic and trade resources, closely follow the theme of the "Intangible Cultural Heritage Shopping" activity, carry out on-site production of intangible cultural heritage skills, exhibition and promotion activities of intangible cultural heritage products, cultural and creative products, New Year goods and Shanwei agricultural specialties; as well as the "Running to the Sea, Lufeng, Opening a New Mile" Qinghu Sculpture Art Exhibition held in Shanmei Square in the urban area of the city.
Online, the organizer organized and planned the "Fashion Intangible Cultural Heritage to See Shanwei" topic operation and intangible cultural heritage shopping live broadcast room. Through the innovative promotion method of "online cloud communication", display the style of activities, conduct live shopping, create a mobile port for the Intangible Cultural Heritage Shopping Festival, take the province's intangible cultural heritage resources as the main line, build an online shopping platform, and promote the province's New Year goods, intangible cultural heritage products, as well as jewelry, clothing, dried seafood, traditional food and other special products in Shanwei.
Text/Guangzhou Daily, Xinhuacheng reporter Bu Songzhu, correspondent Yue Wen Travel Xuan
Photo/Courtesy of the organizer
Guangzhou Daily New Flower City Editor: Xie Yufen