Community group buying has experienced the standardized development of the past two years and ushered in a new development situation, which not only provides high-quality goods and services for urban consumers, brings convenience and benefits to the lives of the public, but also provides a good boost for township villagers to achieve a prosperous life, help farmers increase income and reduce risks, and create wealth.
Community group buying 2021 is also a year of differentiation, on the one hand, like Tongcheng life, these insistence quasi-large platforms are cold or cool, other METUAN preferred, more buy vegetables and other strength platforms have occupied some relatively stable areas or have stable customer groups, between the policy and the market, not impatient, adhere to the de-group leader and control costs, and gradually become the pillar force of the new format of community group buying.
On the other hand, under the direction of the large platform to the head of the group, gradually gathered into some regional groups, scattered group supply chains, secretly developed into a large force, such as the south of the home, the north of the Jiubai Street, etc., they are relatively the most adhering to the original spirit of the community group buying group, and the positioning is accurate, the collection of community leaders to do community acquaintances, semi-acquaintances of the middle and upper consumer business, do not seek financing, just do some money-making business.
In 2021, physical stores do more private domain traffic, community group buying in a sense can also be regarded as the operation of private domain traffic, at the same time, the previous community-based technology enterprises, service enterprises, chain stores-based related enterprises, but also in their own field layout community group buying, they may be in the category and demand subdivided the vertical direction of community group purchase goods.
However, due to the small volume and relatively slow development, especially in the smart home industry, housekeeping service industry, and community chain stores, these enterprises that were originally around users smelled the trend and development of community group buying, and have started their own platforms.
In the development of hindered, performance decline, many enterprises can not have the ability of each link, began to look for the outlet, or to cooperate to solve the difficulties encountered now, but also to their own operational capabilities also increased a certain risk, but also in the original gunpowder market increased operating costs. It may not be possible to cope perfectly in new areas and categories.
Whether it is to have an customer relationship, or to have a market, channel relationship, these can only be the guarantee in the implementation, to win with the relationship, unreliable. Behind the relationship is actually trust and interests, trust is still a temporary resource, but trust is based on each cooperation, that interest is the basis of trust, without the support of interests, trust will gradually flow east.
People who have experienced the "War of a Thousand Regiments" know that in addition to the control of costs and changes in the market that determine the fate of the platform, the rest is the needs of users. During the giant's conquest, it will definitely affect small and medium-sized platforms, and it is better to survive before it can be better dealt with.
This is to look up, while looking down, pay attention to the intervention of "spoilers" in other industries, and any company that buys with the community group should not take it lightly and pay close attention. Whoever it is and what does the user want? It is the ultimate goal that enterprises should consider, lasting and unchanging. In the previous "Thousand Regiments War", why a certain regiment will be slightly better in the end comes from the quality control of users and the responsibility of the entire enterprise to users. Community group buying should be precipitated into the community, combined with localized services, and launch more supporting convenience services to serve community residents and accumulate long-term reputation. Dive into community neighborhoods.
The Red Flame Community Group Buying System is equipped with a variety of marketing methods, including customer acquisition, marketing, retention, and fission, helping supermarket enterprises to smoothly carry out community group buying business.
Exclusive mall for newcomers
When offline users go to the store to shop, the supermarket can issue shopping coupons for these in-store consumption users, which are equipped with the two-dimensional code of the community group purchase Mini Program, and can enter the Mini Program page after scanning the code.
When new users carry out the platform, the home page will pop up a description to welcome new users, and at the same time, it will also give priority to the display of the new people's exclusive mall, with the help of this mall, the new users will be converted and developed into consumers of the platform.
Of course, for the benefit of the platform, new users can only choose a product in the newcomer exclusive mall to place an order, after placing an order, the Red Flame community group purchase system will also show the "guess you like" mall for new users, which can effectively stimulate users to repurchase and increase the unit price.
In addition, it can also cooperate with coupons to accelerate the user's order decision-making, and the Red Flame Community Group Purchase System is equipped with hundreds of marketing games, including display spikes, live broadcasts, short videos, point malls and other marketing games, stimulating users' desire to consume and increasing the order volume and customer unit price. In the face of the current diversified consumption era, if the physical supermarket represented by hypermarkets does not innovate in the marketing model and open digital operation, then what awaits it is only the cruel end of being eliminated by the times.
Therefore, if you want to survive in this era, you can use the current hot new retail model to open online sales channels and win new development opportunities. In 2022, whether it is community group purchase or O2O community service, we can focus on a track and achieve quality service in order to win the recognition of users. Only user approval can win the market.