Distributors choose products, just like farmers select seeds, select varieties, a year's harvest is guaranteed, but if the selection is not successful, the product is not sold, the backlog is likely to lead to poor capital turnover, affecting the turnover and input of other products, and even affecting the output of the whole year. Therefore, only moving sales are the only criteria for testing products.
In this year's hot category, there is a product that has been widely concerned by the media, which is very eye-catching. The product has been on the market for more than two months, the terminal sales have approached 30 million yuan, and more than 220 high-quality dealers have signed contracts. This product is the volcanic chiming spring Kedong natural soda. In the fierce market competition, this product sells well and has high consumer recognition, mainly due to the following three major factors.
Dynamic marketing element 1: accurately grasp the market demand, reasonable price
The market demand for natural soda is rising, and the consumption trend of natural soda is gradually forming, and the market prospect is very broad. However, the original natural soda category is too high, mostly 8-15 yuan, which seriously restricts the development of the category. After learning about this phenomenon after in-depth market research, Volcano Mingquan decided to break through the high-cold price band of the original category, fully release the purchasing power of consumers, and enter the mass consumer market at a price of 4 yuan.
In the current channel, the dynamic sales of Volcano Mingquan have exceeded the estimates of many dealers, taking the Youbao self-selling machine in Zhengzhou as an example, since the product was listed in July, the sales volume has ranked among the top three, surpassing many well-known brands. It is often sold out quickly within 2-3 hours on the shelves. The sales of products in other ways are also amazing, harbin Beijing Hualian's four sales, since August 6 on the shelves, the average daily sales of up to 45 bottles, by dealers praised as "the best selling soda aquatic products this year." The smooth sales of products fully prove that Volcanic Springs has a precise grasp of market demand.
The volcano is selling fast, and the Youbao vending machine is quickly sold out within 2-3 hours on the shelves
Dynamic sales factor two: good product reputation, consumer repurchase rate is high
Accurate consumer demand and reasonable prices can bring the first consumption, and whether it can be sold for a long time depends on the quality and reputation of the product. Volcanic Mingquan Kedong natural soda water is the first brand of natural soda water in China, the product quality is better than similar soda water products, from the perspective of consumer feedback, the word-of-mouth effect is very good. Many consumers feedback that this water tastes good, and after drinking, they feel that the whole body is "very smooth" and "very comfortable", and some consumers believe that the quality of volcanic spring products can be comparable to the quality of imported natural soda.
Among the channel terminals that have been constructed, consumers have a high repurchase rate of volcanic Mingquan Kedong natural soda. Many consumers initially try to buy a single bottle, because the product experience is good, will be repeated purchases, and many consumers not only buy themselves, but also recommend friends around them to buy. This has brought a huge consumption pull to the volcanic spring, and the sales of terminal stores have also been able to rise.
Volcano Springs has a good reputation among consumers, and consumers are more willing to recommend it to friends to buy
Dynamic sales factor three: the terminal potential is good, and there are many customer stores
In addition to consumer feedback, the confidence of the terminal store is also very important for the sales. In the field of FMCG, manufacturers hope to have more customer stores. Volcano Spring adopts a regional account manager service system, and one account manager provides professional service support for only five dealers. The account manager of the sales team of Volcano Mingquan will provide personalized sales strategy support for dealers, and help dealers customize perfect market service policies, and will also give more support to high-quality customer storefronts. Therefore, the market potential of Volcanic Mingquan Kedong Natural Soda Shop is very good, and everyone from dealers to terminals is very confident in the product.
The pull of the customer love store is of great significance to product sales and rotation, the professionalism of the team makes the dealers and terminals more confident, the volcano Isongquan customer love storefront, the terminal confidence is sufficient, and the product sales are naturally guaranteed.
Volcanic Mingquan was recognized by the terminal, and spontaneous priority volcanic Mingquan Kedong natural soda aquatic products were displayed
In the fierce competition of the FMCG market, it is not difficult to find that only products that meet consumer demand and reasonable pricing can be recognized by consumers, and professional services will also promote the potential of regional products. The good sales of Volcanic Mingquan Kedong Natural Soda Water are inseparable from in-depth market research and accurate industry insights. Volcano Sound spring, only two months after the listing of product sales exceeded the expectations of most dealers, I believe it will bring us more surprises in the future!
Volcanic Chiming Springs Kedong Natural Soda