Over the years, the soda market has grown wildly, and the category has developed rapidly, but there is a lack of industry leaders. This year, soda has once again entered the public eye, stemming from a strong single, Volcanic Mingquan Kedong Natural Soda. Through comprehensive analysis, volcanic chiming springs may become the next big soda item. Why?
Category opportunities are highlighted, and natural sodas usher in new opportunities
Volcanic Springs was the first brand to discover China's natural soda water source, and in 1999, the first natural soda water source in China was discovered by Volcanic Soda Springs in Kedong, making China the fifth country in the world to have natural soda water. At the same time, Volcanic Mingquan is also the brand with the highest natural baking soda content, with a raw water bicarbonate content of 646 mg/L, close to the standard peak of Kedong natural soda (650mg/L), higher than similar brands in the region.
Liang Jian, deputy editor-in-chief of Sugar, Tobacco and Alcohol Weekly
Liang Jian, deputy editor-in-chief of Sugar, Tobacco and Alcohol Weekly, said: "For a long time, the soda industry has been in a category-free and unbranded state, and this industry needs a real 'unicorn'. The natural soda represented by the volcanic spring is in line with the development trend of the industry, and it is more "healthy, green and natural" than the soda drink, and the industrial prospects are unlimited. ”
Hu Shiming, Chairman of Hechu (Beijing) Marketing Consulting Co., Ltd
Hu Shiming believes: "Natural soda will become the next outlet of the soda category. Volcanic Spring has a strong product advantage, and the comprehensive strength is strong, this focus on the layout of the natural soda market, it can be said that forward-looking to seize the market opportunity. ”
The product advantages are obvious, leading the mainstream of soda water health
This is the best of times for the packaged water market, where consumer needs are met and drinking water health is increasingly concerned. With consumers' awareness of soda water getting stronger and stronger, the demand for health is getting higher and higher, natural soda water is widely optimistic about the industry.
Zhu Hong, chairman of Sichuan Xiangfa Trading Co., Ltd
As the general agent of Brands such as Wang Laoji and Black Card in Chengdu, Zhu Hong, chairman of Sichuan Xiangfa Trading Co., Ltd., has a unique vision in the selection of products, rigorous decision-making, and very high requirements for product quality. After careful judgment, Vermilion finally chose the volcanic sounding spring. Zhu Hong said: "From the consumption trend, natural soda water is in line with the consumption trend. Consumer demand for weak alkaline health products is increasing, and the natural soda market will be very large. Natural soda will become the mainstream of the soda category, which I think is an inevitable trend. ”
At present, Zhuhong has completed the distribution of more than 3,000 Hongqi chain stores, and will gradually promote the listing of chain supermarkets and hypermarkets such as Wudongfeng and METRO to achieve comprehensive coverage in Chengdu. Zhu Hong is very confident in the volcanic spring, he introduced: "In my experience, the volcanic spring is very likely to become the next hot item through market promotion. Good new products can often open up new markets and create greater profits, and bold decision-making operators can win the future. ”
Aim at the waist price, strong support for dealers
Although the soda industry has developed rapidly, the problem that cannot be avoided is that the original price of natural soda water is too high and cold, it is difficult to enter the mass consumer market and is always on the edge of the category. Volcano Spring adopts a unique price positioning, breaking the price band of natural soda high cold violence, aiming at the waist price of bottled water, it is reported that Volcano Spring has two specifications packaging, one is a delicate and compact PET330ML, the other is a conventional drinking PET470ml, the retail price is 4 yuan / bottle and 4.5 yuan / bottle, respectively.
Ye Lifei, general manager of Shenzhen Zhengfengyuan Trading Co., Ltd
Ye Lifei, general manager of Shenzhen Zhengfengyuan Trading Co., Ltd., mainly represents Yake, black black milk, Mars, Dongpeng special drink and other products, before which she was optimistic about the natural soda category, but finally gave up due to high prices and exceeding local consumption power. Not long ago, after Ye Lifei learned about the volcanic spring, she resolutely won the agency right, she told reporters: "I recognize the price strategy of the volcanic spring, this price range can ensure the widest consumer population, but also means that I can occupy a broader market." ”
Nowadays, Ye Lifei's agent products have been settled in modern channels such as China Resources, Tianhong, bu bee lotus, etc., Ye Lifei said: "The correct positioning and strategy of the enterprise will directly affect product sales, and sales volume is exactly what our dealers value most." At the same time, Volcano Sound Spring has formulated a perfect plan for the annual sales and promotion, giving us strong support. I believe that the right strategy and positioning, combined with strong corporate support, will definitely lead to success. ”
Backed by Junhao Group, the enterprise strength is strong
The goal of Volcanic Springs is to become the category leader in natural soda and completely change the pattern of the soda market. The reason for such ambition is due to its strong strength endorsement and professional team. Founded in 1999, in 2015 it was acquired as a member of Hong Kong Junhao Investment Holding Group (hereinafter referred to as "Hong Kong Junhao Holdings"), headquartered in Hong Kong, hong Kong Junhao is a multi-country multinational business entity engaged in Chinese mainland and overseas investment, and its business territory spans ten major industrial fields of commercial and tourism real estate, ecological health, mining, clothing, media and new energy.
General Manager of Harbin Yaocheng Sports Development Co., Ltd. Wang Xu
As a dealer of Red Bull and Pulse in Harbin, Wang Xu can deeply feel the strength of the enterprise.
"Volcano Mingquan is a member of Hong Kong Junhao Holdings and has a very strong football team, which has a very high degree of attention in Heilongjiang. Now the team's performance is getting better and better, and the hometown people are very recognized. Recently, volcanic springs have become the official drinking water of the Chinese national athletics team, which plays a good role in opening up the market. Wang Xu said. In terms of market planning, Wang Xu plans to first import from the special channel, complete the local PetroChina, Sinopec, hospitals, airports, high-end restaurants, hotels and other channels, and simultaneously promote the local chain convenience stores and university campuses. Wang Xu proudly believes that the volcanic spring is produced in Kedong, the "hometown of China's soda water", and this water has enough strength to become the leading brand of natural soda in China.
"Sugar wine and wine weekly" believes that large items are rare "leaders" for enterprises, which not only helps enterprises occupy the market, but also supports the mainstay of corporate revenue. Nowadays, Volcanic Sound spring has won the recognition of many people in the industry with its good performance, and can be described as a rising star in the industry with great potential. In 2017, we will witness the emergence of a trendy blockbuster and a new leading brand!