On January 4, Sony held an online 2022 global TV new product launch conference, launched the 2022 BRAVIAXR new product lineup, and released a new generation of Sony BraviaXR series TVs equipped with Sony's self-developed XR cognitive chip. These include the 8KMini LED TV Z9K, the 4KMini LED TV X95K, the 4K Mini LED TV X95K, the 4KOLED TV A80K and the 4K full-array backlit LCD TV X90K with the new OLED panel.
The new generation of Sony BraviaXR series TVs equipped with XR cognitive chips can provide frame-by-frame cross-meaning analysis and signal processing to better match the way users see the world, and use human cognitive technologies to create immersive experiences with vision and sound.
One of the most eye-catching products is Sony's new flagship Z9K, which is equipped with an 8Kmini-LED display and adopts a new generation of backlight control technology, that is, the XR Dynamic Light Incubation System Master Edition powered by XR cognitive heart pieces, which makes the MiniLED present impressive brightness and dynamic range, delicate bright light and deep dark fields, and natural soft tones.
In terms of sound quality, it has also been upgraded compared to last year, and new products including Z9K use multi-channel screen sound field technology, combined with multiple magic frame sound field speakers located at the top and on both sides, and the sound and picture are accurately matched to achieve a home theater-level immersive audio-visual feast.
There are also OLED screenSavers A95K (65 inches), A80K (77/65/55 inches), and traditional LCD TV X90K (85/75/65/55 inches), all of which are 4K resolutions.
In addition to the TV, Sony has also introduced a new Bravia camera that controls the TV with a simple gesture.
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