Last year, Sony's Bravia XR series TV lineup was launched, and Sony said that it has left the era dominated by panel technology and entered the era when image processing chips determine the quality of user experience.
On the evening of January 4, Sony held the 2022 Sony TV Global New Product Launch Conference and released a new generation of Sony Bravia XR series TVs, all equipped with Sony's self-developed XR cognitive chips.
Sony's Bravia XR series TVs are equipped with XR cognitive chips that provide frame-by-frame cross-meaning analysis and signal processing to better align with the way users see the world, leveraging human cognitive technologies to create immersive experiences with vision and sound.
At the top of these is the new flagship Z9K, equipped with an 8K mini-LED display, and the sub-flagship X95K is equipped with a 4K mini-LED display, all of which use a new generation of backlight control technology, that is, the XR dynamic light incubation system master version driven by XR cognitive heart pieces, so that dazzling light and deep darkness can be accurately displayed.
The new product also has multi-channel screen sound field technology, compared with last year's model has a new improvement, the cinema standard to inherit the sound quality, to achieve cinema-level sense of presence.
There are also OLED screenSavers A95K (65 inches), A80K (77/65/55 inches), and traditional LCD TV X90K (85/75/65/55 inches), all of which are 4K resolutions.
In addition to the TV, Sony has also introduced a new Bravia camera that controls the TV with a simple gesture.
