Connoisseur Says Display Guide:
On December 30, Sony China announced that the BRAVIA XR Sony TV Global New Product Launch Will be held on January 4 at 23:00 Beijing time.
IT House reported that from the warm-up poster, Sony BRAVIA TV is still the main XR chip, offering a variety of panel models of different sizes, it seems to use OD Zero Mini LED display backlight technology, may also refer to the use of new lighting design.
The BRAVIA XR series TVs such as the 8K TV Z9J, the 4K OLED TV A90J, A80J and the 4K Night TV X95J, X91J, X90J and other BRAVIA XR series TVs released this time use the new XR cognitive chip driver, which can use the algorithm to cross-analyze in multiple dimensions and multiple areas of the screen for independent image quality optimization, while the XR chip can also process sound and achieve better audio and picture synchronization.
According to other media reports, in 2022, Sony will release the new BRANDIA XR K series of new products, including the 8K HDR flagship: Z9K and Z8K models, which are upgraded versions of the existing Z9J and Z8H, both using Mini LED backlit 8K panels.
In March this year, Sony held a spring new product launch conference in Shanghai to introduce a full range of new products unveiled by CES this year to the Chinese market, including the 8K flagship Z9J and the 4K OLED flagship A90J, while the flagship product series will be fully equipped with XR cognitive chips.
Specific what new TV products Sony will bring, waiting for Sony to be revealed on January 4.
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