Phi Xing Dai Yue chased the dream road, all the way to the wind and dust all the way to the rain. Compared with Geely Automobile, Great Wall Motors and BYD, as well as Changan Automobile, etc. in the market, Dongfeng Fengshen under Dongfeng Group really deserves to be called a wind and dust all the way to the rain on the road to dreams in the car market, despite great efforts, its market performance is still incomparable with competitors such as BYD and Chery Automobile, but Dongfeng Fengshen, who seeks to bloom in the persistence, has achieved certain results.
According to public sales data, in 2021, faw-hongqi's cumulative sales exceeded 300,000 units, BYD's cumulative sales exceeded 730,000 units, GAC Trumpchi's cumulative sales volume was about 320,000 units, Jetta's cumulative sales were about 169,000 units, and Beijing Hyundai's cumulative sales were 365,000 units. As a domestic brand of Dongfeng Group, Dongfeng Fengshen's cumulative sales volume in 2021 was 122,000 units, an increase of 73% year-on-year.
It can be seen from the official announcement of Dongfeng Fengshen that in the past 2021, the total annual sales of Dongfeng Fengshen exceeded 120,000 units, completing the established annual target. For the Dongfeng Fengshen, it is really quite difficult. It should be known that after the cumulative sales volume exceeded 150,000 units in 2016 and the cumulative sales volume exceeded 125,000 units in 2017, the market performance of Dongfeng Fengshen has opened a downward pattern.
Compared with the total annual sales of more than 150,000 units in 2016, the annual total sales of Dongfeng Fengshen in 2020 fell to "waist cutting", the cumulative sales volume of the whole year was only 70,519 units, and many of its models were plunged into a tepid embarrassing situation, lacking the "explosive" model led by Dongfeng Fengshen, its product models are basically weak market morale, accompanied by the introduction of new products, this situation has changed significantly in 2021.
The cumulative sales volume of the whole year exceeded 120,000 units, and dongfeng fengshen returned to the club with annual sales of 100,000 units, which can be said to greatly stimulate the morale of Dongfeng fengshen. As the most popular main model of Dongfeng Fengshen, Yixuan family can be said to be the sales hero of Dongfeng Fengshen, as we all know, Yixuan family mainly has Yixuan, Yixuan MAX and Yixuan EV and other models, of which Yixuan's annual cumulative sales are about 70,000 units.
As the flagship model of the Yixuan family, Yixuan MAX was officially launched in September 2021, the car has a length of 4797 (4817) mm, and a wheelbase of 2770mm, priced at 93,900, and currently has an average monthly sales of about 5,000 units, which is in the process of sales climbing. Compared with the market performance of Trumpchi Shadow Leopard, BYD Qin PLUS DM-i and Geely Xingrui, there is still a large sales gap, and although there is room for improvement in sales, it still needs to be tested by the market.
Secondly, the Fengshen E70 and Fengshen AX7 are also considered to be the mobile models of Dongfeng Fengshen, and their cumulative sales exceeded 30,000 units and 21,000 units respectively. However, if placed in the respective market segments, whether it is the Fengshen E70 or the Fengshen AX7, there is a large sales gap with many competitors, especially the compact SUV Fengshen AX7, whose right to speak in the market segment is dispensable.
Written in the end: The annual target of Dongfeng Fengshen in 2022 is 200,000 units. Judging from the market performance of Dongfeng Fengshen's single model, many models have greater sales potential, but in view of the cruelty of the competition in the automobile market, the pressure faced by Dongfeng Fengshen is also very large, and whether it can complete the annual target of 200,000 units has just begun for Dongfeng Fengshen. Writing here, the courier brother gave a word to the Dongfeng Fengshen: Less arrogance, more sincerity, with a safe state of mind, the day will be a fireworks appearance. You tell me?
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